本文藉貝克（Ulrich Beck）「世界主義」的觀點，打破一向以國族主義為中心的國際傳播及媒體全球化地緣政治理論，而主張一種新的、從本質上轉變的世界性主義─一個文化流動與交織後生成的世界圖像。從第二現代及世界主義化的觀點出發，本文指出第一現代發展的過程中反過來瓦解掉全球主義的市場與民族國家，而產生了反身性的全球化發展。在反身性的全球化發展下，人們的經驗空間包含了各種忠誠的養成、生活歧異化的跨國形式、非民族國家政治行動組織，與更多的差異化。因而全球主義的普遍主義及寰宇性遭到強大危機，而社會亦由內在進行自我轉換。具體而言，本文目的在於，以媒體發展之文化社會學思考，由跨國媒體與文化之「反身性生產」、「流動的空間制度」、「日常生活的世界主義化」、及「全球在地化」等論點，指出過去的媒體全球化已然失去理解全球發展軌跡的能力，在反身性現代性的空間下，一種不同的普遍價值以世界主義姿態出現，而全球空間呈現的是更活潑的多樣性，因而不只有一種資本主義、一種現代，而應該有更多種的現代與資本主義。本文以媒體發展為經，理論詮釋為緯，透過對媒體實踐及理論的雙種檢視，反省媒體全球化研究的思維，期對全球媒體文化有進一步的認識。

With Ulrich Beck’s cosmopolitan thesis as the main approach, this article intends to discard both the theory of international communication which has always been centralized by nationalism, and the geopolitical understanding of media globalization. However, it is suggested a new and essentially transforming cosmopolitanism is emerging, as well as a culturally inter-flowed world formation is born. To begin with the standpoints from the second modernity and the cosmopolitanism, this article tries to emphasize that, the procession of first modernity has collapsed the market of globalism and nation-states. A more reflexive way of the globalization development is then produced. Hence, the article argues that - under the critical space of modernity, a different universal value is appearing as a form of cosmopolitanism, to present the diversity of the global space in reality. It also means that it is not the one dimensional capitalism or modernity included in the process. What really present to us today are the multiple formats of capitalism and modernity in variety. In this context, a more creative global space is featured as the result.