The purpose of this study was to investigate the relationship among service quality, participant' perceived value, and behavioral intentions in adidas cup tennis event. Methods: The researcher used purposive sampling and collected a total of 319 questionnaires. With the use of descriptive statistics, regression analysis and mediator verification, the results were illustrated as follows. 1) Players reported the following perceptions as the highest values in adidas cup tennis event, including service quality, perceived mental and physical value, and re-participation willingness in the event. 2) The event results, activities, interactive service quality and environmental facilities can effectively predict the participants' perceived value and behavioral intentions; participants' perceived reputation or prestige, quality and time control can effectively predict future behavioral intentions. 3) The perceived value may have mediator effect between service quality and behavioral intentions. It was concluded that service quality can directly affect future behavioral intentions and indirectly affect behavior intentions by means of using perceived value as a mediator. Therefore, it is recommended that adidas cup tennis event or relevant organizers put emphasis on event service quality and consider participants' feeling toward certain perceived values so as to enhance the number of participants and contribute to a long-term development of these events.