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題名:基金投資者人格特質與投資行為之關聯性研究
書刊名:華人經濟研究
作者:張核毅陳國嘉 引用關係方顯光 引用關係
作者(外文):Chang, Ho-yeeChen, Kuo-chiaFang, Hsien-kuang
出版日期:2016
卷期:14:2
頁次:頁51-73
主題關鍵詞:基金投資者人格特質投資行為投資績效Mutual fund investorPersonalityInvestment behaviorInvestment performance
原始連結:連回原系統網址new window
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人格特質可以相當程度的解釋個人行為發生的原因,因為一個人的價值觀、喜好,往往反映在其個性及特質上,而且一個人的人格特質上的差異也往往會對其工作行為產生影響。因此,本研究是以基金投資者的人格特質對其投資行為之影響;同時探討基金投資者之人格特質對其投資績效的影響,是否會受到投資行為及個性的干擾。本研究採取隨機抽樣方式進行問卷調查,總共發放100份問卷,回收70份有效問卷,有效問卷率70%。透過文獻探討及實證分析,本研究結論有:基金投資人之投資行為是以整體性思考進行投資;基金投資人的人格特質是自信樂觀、具親和性、高EQ且具有彈性;大多數的投資人對於自己的投資行為是相當有自信;基金投資人卻還是會擔心自己所進行的投資行為是否正確而擔心;人格特質能顯著影響投資行為;以及人口統計變項對於人格特質與投資行為有相當影響性影響。再依據研究結論,提出建議如下:針對不同行業別的基金投資者提供所需要地投資訊息,以提升其投資績效;理財規劃師以人格特質和情境變數為依據,分別為基金投資主設計不同之投資計畫與投資標的;以及由於人口統計變項對於人格特質與投資行為有顯著性影響,在後續研究中進行控制或探討。
To a certain degree, personality traits can be used to explain why specific behaviors occur since a person's values and likings often reflected on his personality and characteristics while also affecting his work. As such, this study aims to explore the effect of the personality traits of mutual fund investors on the invest behavior. In addition, we want to explore the effect of those traits on their investment performance. This study adopts a random sampling method by distributing 100 questionnaires with 70 usable questionnaires resulting an effective return rate of 70%. After literature review and case study analysis, our conclusions are: mutual fund investors act after a comprehensive thought process. Mutual fund investors exhibit personality traits of confidence, optimism, approachability, high EQ, and flexibility. Most investors are very confident regarding their investment behavior, but mutual fund investors will worry whether their investment is accurate. Personality traits affect investment behavior in an apparent way, and population parameter has an apparent effect on personality traits and investment behavior. Based on these findings, we suggest providing appropriate investment information for mutual fund investors based on their professions in order to improve investment performance. Financial planners can create different investment plans based on personality traits and scenario parameters. Since population parameter has an apparently effect on personality traits and investment behavior, we will explore this in subsequent studies.
期刊論文
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2.Block, J.、Cooper, C.(2000)。A contrarian view of the five-factor approach to personality description。Psychological Bulletin,117,187-215。  new window
3.Costa, P. T. Jr.、McCrae, R. R.(1986)。Personality stability and its implications for clinical psychology。Clinical Psychology Review,6(5),407-423。  new window
4.Goldberg, L. R.(1990)。Alternative Description of Personality? The Big-Five Factor。Journal of Personality and Social Psychology,59(6),1216-1229。  new window
5.Schmit, Mark J.、Kihm, Jenifer A.、Robie, Chet(2000)。Development of a global measure of personality。Personnel Psychology,53(1),153-193。  new window
6.Goldberg, Lewis R.(1992)。The Development of Markers of the Big-Five Factor Structure。Psychological Assessmner,4(1),26-42。  new window
7.黃曼琴(1999)。應用中介模式探討Tape A/B人格特質為中介變項對工作壓力與投資行為、工作績效之影響。人力資源管理學報,創刊號,59-74。  延伸查詢new window
8.Molen, H. T.、Schmidt, H. G.、Kruisman, G.(2007)。Personality Characteristics of Engineers。European Journal of Engineering Education,32(5),495-501。  new window
9.Michael, K. M.、Murray, R. B.、Steve, M. S.、James, R.(2005)。Higher-order Dimensions of The Big Five Personality Traits and The Big Six Vocational Interest Types。Personnel Psychology,58(2),44-57。  new window
10.Saucier, G.(1994)。Mini-Marker: A Brief Version of Goldberg's Unipolar Big-Five Markers。Journal of Personality Assessment,63(6),506-516。  new window
11.羅世輝、湯雅云(20030300)。內外控人格特質與授權賦能認知對工作滿足之影響--以金融保險業為例。人力資源管理學報,3(1),1-19。new window  延伸查詢new window
12.池進通、李鴻文、陳芬儀(20081200)。五大人格特質與工作績效關係之研究。經營管理論叢,4(2),1-9。new window  延伸查詢new window
13.黃仁宏、沈聰益(20030600)。人格五因素模式預測銷售績效的效度--NEO-PI-R量表的檢驗與應用。管理學報,20(3),457-481。new window  延伸查詢new window
14.房美玉(20020300)。儲備幹部人格特質甄選量表之建立與應用--以某高科技公司為例。人力資源管理學報,2(1),1-18。new window  延伸查詢new window
15.沈慶龍(20021200)。業務員人格特質、推銷行為及其績效之研究--以汽車代理商為例。人力資源管理學報,2(4),107-126。new window  延伸查詢new window
16.McCrae, Robert R.、John, Oliver P.(1992)。An Introduction to the Five-Factor Model and Its Applications。Journal of Personality,60(2),175-215。  new window
學位論文
1.簡竹屏(2005)。內部行銷、顧客導向、工作滿足關係之研究-公、民營企業之比較(碩士論文)。朝陽科技大學。  延伸查詢new window
2.陳英斌(2006)。人格特質、工作績效與工作滿足關係之研究-以經濟部水利署為例(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.許士軍(1977)。管理學。臺北:華泰文化。  延伸查詢new window
2.Allport, G. W.(1987)。Selection-for-action: Some Behavioral and Heurophysiological Consideration of Attention and Action。New York:Holt。  new window
3.Friedman, M.、Rosenman, R. H.(1974)。Type A behavior and your heart。New York:Knopf。  new window
4.Allport, Gordon Willard(1937)。Personality: A Psychological Interpretation。Holt, Rinehart & Winston。  new window
 
 
 
 
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