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題名：選舉制度、選舉競爭與選舉策略:八十四年北市南區立委選舉策略之個案研究
書刊名：選舉研究
作者：游清鑫
作者(外文)：Yu, Ching-hsin
出版日期：1996
卷期：3:1
頁次：頁137-177
主題關鍵詞：選舉制度；選舉競爭；選舉策略；配票；Electoral system；Electoral competition；Electoral strategies；Allocation of votes
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(15) 博士論文(4) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:14
  • 共同引用共同引用:74
  • 點閱點閱:33
本文經由對民國84年北市南區立委選舉過程中，有關選舉策略的制訂與運用情形的個案研究。文中除了相關的文獻檢閱與探討之外，也藉由對研究目標的實地觀察與重要行動者的訪談，尋求理論與實際的相互印證。研究結果顯示，選舉策略的制訂必須考量選舉過程中的種種影響因素，諸如選舉制度的作用、候選人對選舉的認知、候選人特質、政黨的角色、選區人口的特性、特殊議題的影響等。此外，本研究並就我國民意代表選舉的單計非讓渡投票制（SNTV）所衍生出的「配票」策略之運用及其限制作一深入探討，認為「配票」雖是此種選舉制度之下所具有的特性，但其運用的成功需要多方面條件的配合，諸如政黨的協調，候選人之間的合作、以及選民的配合等，皆是缺一不可。
This paper is a case study aimed at exploring the dynamic process of electoral campaign in the 1995 election for Legislator in the South District（2nd District）of Taipei City. After reviewing relevant litera-ture, this paper constructs a research framework for the analysis of candidate's campaign strategies. Several factors are of special import-ance that influencing the designing a candidate's campaign strategies: electoral system, the political party, the candidate, the electorate, and the special events in election process. In addition, this paper also discusses the effects of "allocation of votes", one feature under current single-nontransferable-vote（SNTV） system and suggests that the strategy of "allocation of votes" will not work without certain contribu-ting factors. Among those contributing factors, the interaction among political party, candidates, and the electorate plays a key role facilitating one party's optimization of its share of seats corresponding to its popular votes received.　
期刊論文
1.Kotler, Philip(1972)。A Generic Concept of Marketing。Journal of Marketing，36(2)，46-54。  new window
2.Enelow, James M.、Hinich, Melvin J.(1982)。Ideology, Issues, and the Spatial Theory of Elections。American Political Science Review，76(3)，493-501。  new window
3.Johnston, Scott D.(1967)。A Comparative Study fo Intra-Party Factionalism in Israel and Japan。The Western Political Quarterly，20，288-307。  new window
4.Riker, William H.(1982)。The Two-party System and the Du verger's Law: An Essay on the History of Political Science。American Political Science Review，76(4)，753-766。  new window
5.翁秀琪、孫秀蕙(19941100)。選民的媒介使用行為及其政治知識、政黨偏好與投票行為之間的關聯--兼論臺灣媒體壟斷對政治認知與行為之影響。選舉研究，1(2)，1-25。new window  延伸查詢new window
6.游盈隆(19930300)。政治信念、競選策略與選舉動員：臺灣地區二屆立委候選人競選模式之研究。東吳政治學報，2，頁375-395。new window  延伸查詢new window
會議論文
1.劉義周(1986)。國民黨責任區輔選制的效果：七十四年台北市議員選舉候選人得票率之分析。投票行為與選舉文化研討會，中國政治學會 。台北：中國政治學會。417-484。  延伸查詢new window
2.Hsieh, John Fuh-sheng(1984)。The Political Consequene of the Limited Vote Systems: The Case of the Republic of China on Taiwan。The 1st Conference of Asia-Pacific Political Science Association。  new window
圖書
1.Katz, Richard S.(1980)。A Theory of Parties and Electoral Systems。Baltimore, Maryland：The Johns Hopkins University Press。  new window
2.Bowler, Shaun、Farrell, David M.(1992)。Electoral Strategies and Political Marketing。New York：St. Martin's Press。  new window
3.Harrop, Martin、Miller, William L.(1987)。Elections and Voters: A Comparative Introduction。New York：London：The Meredith Press。  new window
4.Mauser, Gary A.(1983)。Political Marketing: An Approach to Campaign Strategy。New York：Praeger。  new window
5.鄭自隆(19950000)。競選廣告：理論、策略、研究案例。臺北市：正中書局。new window  延伸查詢new window
6.Martz, John D.、Baloyra, Enrique A.(1976)。Electoral Mobilization and Public Opinion: The Venequelan Campaign of 1973。The University of North Carolina Press。  new window
7.Robertson, David Bruce(1976)。A Theory of Party Competition。John Wiley & Sons。  new window
8.Thayer, Nathaniel B.(1969)。How the Conervative Rule Japan。Princeton, N.J：Princeton University Press。  new window
9.Downs, Anthony J.(1957)。An Economic Theory of Democracy。New York：Harper and Row。  new window
圖書論文
1.McCombs, M. E.(1981)。The Agenda-Setting Approach。Handbook of Political Communication。Sage。  new window
2.Sartori, Giovanni(1986)。The Influence of Electoral System : Faulty Laws of Faulty Methods。Electoral Laws and Their Political Consequences。New York：Agathon Press。  new window
3.Baer, Denise(1995)。Contemporary Strategy and Agenda Setting。Campaigns and Elections American Style。Boulder, CO.：Westview Press。  new window
4.賴東明(1993)。競選文宣的媒體選擇與運用。選舉贏家--選舉行銷理念與實戰智慧。台北市：管理科學學會。  延伸查詢new window
5.Bitzer, L. F.(1981)。Political Rhetoric。Handbook of Political Communication。Beverly Hills, CA：Sage Publishing Company。  new window
6.Campbell, Angus(1967)。Surge and Decline: A Study of Electoral Change。Elections and the Political Order。New York：John Wiley & Sons, Inc。  new window
7.Converse, Philip E.(1966)。The Problem of Party Distances in Models of Voting Change。The Electoral Process。Englewood Cliffs, N.J.：Prentice-hall。  new window
8.Dawson, Paul A.、Zinser, James E.(1976)。Characteristics of Campaign Resource Allocation in the 1972 Congressional Elections。Changing Campaign Techniques: Elections and Values in Contemporary Democracies。Sage Publications, Inc。  new window
9.Kaid, L. L.(1981)。Political Advertising。Handbook of Political Communication。Beverly Hills, California：Sage。  new window
10.Kavanagh, Dennis(1981)。Public Opinion Polls。Democracy at the Polls: A Comparative Study of Competitive National Elections。Washington, D.C.：American Enterprise Institute for Public Policy Research。  new window
11.Schneider, William(1980)。Styles of Electoral Competiton。Electoral Participation: A Comparative Analysis。Sage Publication。  new window
 
 
 
 
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