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題名:運用FANP-QFD建構新產品開發模式-以台灣TFT-LCD為例
作者:林俊宇
作者(外文):Chun-Yu Lin
校院名稱:中華大學
系所名稱:科技管理博士學位學程
指導教授:李欣怡
學位類別:博士
出版日期:2012
主題關鍵詞:新產品開發TFT-LCD品質機能展開模糊德爾菲模糊詮釋結構模式分析模糊網路分析程序法New Product DevelopmentTFT-LCDQuality Function DeploymentFuzzy Interpretive Structural ModelingFuzzy Delphi MethodFuzzy Analytic Network Process
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在全球市場激烈競爭下,企業成功的關鍵因素在於如何滿足市場需求,故一企業如何永續經營則考驗企業內部之核心價值。然而,對於企業而言,核心價值不再僅僅是企業管理能力,更加考驗企業如何滿足市場所期待之產品研發能力。TFT-LCD產業為目前台灣最亮麗的產業之一。隨著全球TFT-LCD產業邁入成熟階段,已是面臨劇烈之市場競爭及價格割喉戰。台灣TFT-LCD製造之競爭優勢源於低成本、高品質、具彈性、相關產業之專業技術與完整的群聚供應鏈等。然而在全球競爭環境下,企業生存與成功之關鍵在於如何因應市場快速變化與顧客需求的不確定性,許多企業也都紛紛了解到,新產品開發(New Product Development, NPD)對企業生存極為重要。因此,新產品開發(NPD)將是保持競爭優勢並維持企業長期利潤之首要關鍵。
本研究運用品質機能展開(Quality Function Deployment, QFD)發展一套系統化模型。利用文獻回顧與專家訪談彙整TFT-LCD製造商對於新產品開發時應著重之準則。同時,為避免專家於評比時,產生語意之不確定性,因而導致專家錯誤之判斷,故本研究模型加入模糊理論(Fuzzy Theory)之概念,並透過模糊德爾菲法(Fuzzy Delphi Method, FDM)篩選出關鍵準則,再以模糊詮釋結構模式分析(Fuzzy Interpretive Structural Modeling, FISM)探討準則間之相互依存關係,並將產品設計需求(Product Planning)、零件需求(Part Deployment)、製程需求(Process Planning)與生產需求(Production Planning)之四階段品質屋(House of Quality, HOQ)逐一展開,並運用模糊分析網路程序法(Fuzzy Analytic Network Process, FANP)結合,建立一新產品開發之評估模式,以有效掌握新產品開發過程時應注重之準則,提供決策者在進行產品研發階段參考之依據。
Global competitiveness has become the biggest concern of manufacturing companies, especially in TFT-LCD industries. However, as the global TFT-LCD industry enters the mature stage, an extremely competitive and cost-cutting war is foreseeable. While providing the products with a lower cost, better quality at the right time and place is important for Taiwan’s TFT-LCD manufacturers, new product development (NPD) is essential to maintain a competitive edge and to make a decent profit in a longer term. Thus, the introduction of successful new products is a source of new sales and profits and is a necessity in the intense competitive international market.
In this research, a model that incorporates varions methodokoges, suchs quality function deployment (QFD) and fuzzy analytic network process (FANP) is built to solve the NPD problem in TFT-LCD manufacturing. Since people are not willing and capable of handlins comparisons properly when there are too many factors, fuzzy Delphi method (FDM) is used first to limit the number of critical factors included in the model, and fuzzy interpretive structural modeling (FISM) is applied to determine the relationships among the factors. In considering the impreciseness and vagueness in human judgments and information and the interrelationship among factors, a QFD model incorporated with FANP is constructed last to facilitate the NPD process. The houses of quality (HOQ) are bnilt to calmlate the importane of the factors in product planning, part deployment, process planning and production planning. A case study of a thin film transistor-liquid crystal display (TFT-LCD) firm is carried out to verify the practicality of the proposed framework and to provide directions for future deployment in NPD.
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