:::

詳目顯示

回上一頁
題名:治理機制、權力關係、激勵策略與通路績效之研究
作者:紀舒哲 引用關係
作者(外文):Shu-Che Chi
校院名稱:國立臺北科技大學
系所名稱:工商管理研究所
指導教授:胡同來
田方治
學位類別:博士
出版日期:2012
主題關鍵詞:治理機制權力關係激勵策略通路績效Governance MechanismPower RelationshipIncentive StrategyChannel Performance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:87
在全球化競爭的行銷環境中,如何在通路成員的競爭關係中,營造良性的「競合關係」,建構合作的基礎,提升夥伴網絡,是非常重要的。在競爭關係中,如何透過不同的治理機制,使激勵策略發揮效果,提高通路績效。而權力關係亦是影響激勵策略效果產生的另一個重要因素。本研究探討對通路成員間的治理機制與權力關係對激勵策略的影響,促進通路整體的績效。本研究選擇在大臺北地區的智慧型手機產業之經銷商為研究對象,透過問卷調查法搜集所需資料,並以結構方程式模式(SEM)來分析。研究發現:通路成員間採取交易治理機制的程度越高,則經銷商知覺雙方認同會產生成效性激勵的程度越高,但卻會降低產生優惠性激勵的程度;若採取關係治理機制的程度越高,則產生優惠性激勵的程度越高,卻會降低產生成效性激勵的程度;而通路成員間的權力關係的不對稱將會顯著影響激勵策略產生的效果,當供應商的權力大於經銷商時,則經銷商知覺雙方認同會產生成效性激勵的效果會降低。反之,經銷商的權力大於供應商時,則經銷商知覺雙方認同會產生成效性激勵的效果會提高。當供應商的權力大於經銷商時,則經銷商知覺雙方認同會產生優惠性激勵的效果會降低。反之,經銷商的權力大於供應商時,則經銷商知覺雙方認同會產生優惠性激勵的效果會提高。通路激勵策略的產生與作用,會受到通路成員間不同的治理機制及權力關係而影響,三者均可透過激勵策略而提升通路績效。但優惠性激勵策略的效益高於成效性激勵策略的效益。
In marketing environment of global competition, how to create the benignancy of “competing relationship” in the competition between the channel members for the building of the basis for cooperation and enhancing partner network capacity is very important. The different governance Mechanism uses for incentive strategy and improve channel performance. Power relationship is another important factor generated by the impact of incentive strategies effect.
This study investigated the impact of governance Mechanism and power relations in the pathway between the members of the incentive strategies to promote the channel performance. Trough the relevant literature review, this study consolidate in the past academic work and research, develop a theoretical framework of relationship marketing channels, select the smart phone industry marketing channel in greater Taipei area as study object, by the way of questionnaire survey method to collect the required information, and use structural equation model (SEM) of the industry between manufacturers and dealers.
The study found: Transaction governance Mechanism, Relational governance Mechanism, and Power relationship will have the significant effect of incentive strategy, improve channel performance; and the effectiveness of incentive strategy can be to enhance the channel performance.
一、中文部份
1.巫立宇、王俊如、于卓民與邱志聖(2007),資源、信任、支援廠商合作意願與高科技創新企業競爭力:以竹科廠商為例之跨期研究,管理資訊系統,第14卷,第1期,1-25。new window
2.佘日新、許嘉文與陳厚銘 (2003),國際化資源聯結特性、能力提昇與廠商產業網路地位之關係,台 灣 管 理 學 刊,第3卷,第2期,85–102。
3.邱志聖(2010),策略行銷分析─架構與實務應用,智勝文化事業有限公司。
4.周善瑜、張智勇與蕭櫓(2006),網際網路興起對數位產品獨佔廠商產品決策與通路策略之影響,中山管理評論,第14卷,第4期,807-845。
5.胡同來、莊紹妤、謝文雀與郭人介 (2010),通路權力、通路氣候、夥伴關係與合作績效之研究:數位相機產業實證,管理與系統,第17卷,第2期,183–205。new window
6.胡同來、許士軍與魏啟林 (2001),行銷通路特性、溝通流程與通路績效之研究–資訊業個人電腦實證,管理學報,第18卷,第3期,395–419。
7.唐瓔璋與張順全(2008),消費電子產品通路激勵中財務誘因操作策略研究-以MP3 播放機在台銷售經驗為例,計量管理期刊,第5卷,第13期,1-24。
8.唐瓔璋與孫黎(1999),中國行銷通路的複雜演化,管理學報,第16卷,第1期,125-149
9.唐瓔璋與孫黎(1999)“中國行銷通路的結構演化與制度變遷,中山管理評論,第27卷,第2期,467-486
10.陳其美、周善瑜、蕭櫓與陳碧麗(2007),競爭廠商之產品策略與網路通路策略,管理學報,第24卷,第2期,113 -134。new window
11.曾紀幸與劉姿(2011),本動態能力對任務環境與通路演化之調節效果,企業管理學報,第91期,1-32。
12.鄭士蘋與周善瑜(2006),TARGET MARKETING IN A DISTRIBUTION CHANNEL:IMPLICATIONS FOR A MANUFACTURER’S RETURNS POLICY,管理學報,第23卷,第5期,537-556。
13.謝文雀、紀舒哲、胡同來與田方治(2010),通路權力、通路氣候及通路策略對通路績效影響研究-以彩妝業實證,行銷評論,第7卷,第4期,423 -445。new window
二、英文部份
1.Ailawadi, K., P. Farris and E. Shames (1999), “Trade Promotion: Essential to Selling through Resellers,” Sloan Management Review, 41, 83-92.
2.Amit, R. and P.J.H. Schoemaker (1993), “Strategic Assets and Organizational Rent,” Strategic Management Journal, 14(1), 33-46.
3.Anderson, E. (1985), “The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis,” Marketing Science, 4 , 234-254
4.Anderson, E. (1988), “Transaction Costs as Determinants of Opportunism in Integrated and Independent Sales Forces, ” Journal of Economy Behavior and Organization, 9, 247-264.
5.Anderson, E. and B. Weitz (1989), “Determinants of Continuity in Conventional Industrial Channel Dyads,” Marketing Science, 8(4), 310-324.
6.Anderson, E. and R. L. Oliver (1987), “Perspectives on Behavior-Based Versus Outcome-Based Sales force Control Systems, ” Journal of Marketing, 51(4), 76-88.
7.Anderson, E. and S.D. Jap (2005), “ The Dark Side of Close Relationships,” MIT Sloan Management Review, 46(3), 75-82.
8.Anderson, E. and B. Weitz (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channel,” Journal of Marketing Research, 29(1), 18-34.
9.Anderson, E., W. Chu and B. Weitz (1987), “Industrial Purchasing: An Empirical Exploration of the Buyclass Framework,” Journal of Marketing, 51, 71-86.
10.Anderson, J. C. and J. A. Narus (1990), “A model of distributor firm and manufacturer firm working partnerships, ” Journal of Marketing, 54(1), 42-58.
11.Anthony, J.D., Gal-Or Esther and S. Kannan (2006), “Channel Bargaining with Retailer Asymmetry,” Journal of Marketing Research, 43(1), 84-87.
12.Ariño A. and J.J. Reuer (2005), “Alliance Contractual Design,” In O. Shenkar and J.J. Reuer (Eds.), Handbook of Strategic Alliances,149-167.
13.Aulakh, P.S., M. Kotabe and A. Sahay (1996), “Trust and performance in crossborder marketing partnerships: a behavioral approach,” Journal of International Business Studies, 27 (5), 1005–1033.
14.Baker, G., R. Gibbons and K. Murphy (2002), “Relational contracts and the theory of the firm,” Quarterly Journal of Economics, 117(1), 39−83.
15.Barney, J. B. and M. K. Hansen (1994), “Trustworthiness as a resource of competitive advantage, ” Strategic Management Journal, 15, 175-190.
16.Barney, J.B. and W. Hesterly (1996), “Organizational Economics: Understanding the Relationship Between Organizations and Economic Analysis, ” in handbook of organizational studies, S. R. Clegg. C. Hardy, and R. Nord, eds. Thousand Oaks, CA: Sage Publications, 115-47
17.Bauldry, Shawn G. (2009), “Introduction to Structural Equation Modelling Using SPSS and AMOS,” The American Statistician, 63(1), 95.
18.Bello, D. C. and D. I. Gilliland (1997),” The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance,” Journal of Marketing, 61(1), 22-38.
19.Bennet, G. A. and J. W. Cadogan (2001),” Partner symmetries, partner conflict and the quality of joint venture marketing strategy: An empirical investigation, ” Journal of Marketing Management, 17(1/2), 223−256.
20.Bennett, R.and A. Barkensjo (2005),” Causes and consequences of donor perceptions of the quality of the relationship marketing activities of charitable organizations, ” Journal of Targeting, Measurement and Analysis for Marketing, 13(2), 122-139
21.Benton, W.C. and M. Maloni (2005),” The influence of power driven buyer/seller relationships on supply chain satisfaction, ” Journal of Operations Management 23 (1), 1–18.
22.Bercovitz, J., S.D. Jap and J.A. Nickerson (2006), “Antecedents and implications of cooperative exchange norms,” Organisation Science, 17 (6), 724–40.
23.Bergen, M., S. Dutta and O. Walker (1992), “Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories,” Journal of Marketing, 3, 1–24.
24.Berry L. and A . Parasurman (1991), Marketing Services-Competing Through Quality. New York, The Free Press.
25.Birnberg, J.G. (1998), “ Control in inter firm co-operative relationships,” Journal of Management Studies, 35 (4), 421–428.
26.Blau, P.M. (1964), Exchange and Power in Social Life. New York: John Wiley and Sons.
27.Blios, K.J. and B.S. Ivens (2006), “Measuring relational norms: some methodological issues,” European Journal of Marketing, 40 (¾), 352–65.
28.Bock, G.W. and Y. Kim (2002), “Breaking the myths of rewards: An exploratory study of attitudes about knowledge sharing,” Information Resources Management Journal, 15 (2), 14–21.
29.Bonner, J.M. and R.J. Calantone (2005), “Buyer Attentiveness in Buyer-Supplier Relationships”, Industrial Marketing Management, 34(1), pp. 53-61.
30.Bourantas, D. (1989), “Avoiding dependence on suppliers and distributors,” Long Range Planning, 22, 140–149.
31.Bower, D. J., and E. Wittaker (1993), “Client Communication and Innovative Efficiency in U.S. and U.K. Biotechnology Companies, ” Heriot-Watt Business School Working Paper Series, 28, Edinburgh: Heriot-Watt.
32.Bradach, J. L. and R.G. Eccles (1989), “Price, Authority, and Trust: From Ideal Types to Plural Forms, ” Annual Review of Sociology, 15(1), 97-118.
33.Brennan, R. and P. W. Turnbull (1999), “Adaptive Behavior in Buyer-Supplier Relationships, ” Industrial Marketing Management, 28, 481-495.
34.Brousseau E. (1995), “Contracts as Modular Mechanism: Some Propositions for the Study of Hybrid forms, ” International Journal of the Economics of Business, 2(3), 409-439.
35.Brousseau E. and J-M Glachant (2002), The Economics of Contracts: Theories and Applications, Cambridge University Press.
36.Brown, J. R., C. S. Dev and D. J. Lee (2000), “Managing marketing channel opportunism: The efficacy of alternative governance Mechanism,” Journal of Marketing, 64(2), 51-65.
37.Brown, J. R., S. Grzeskowiak and C. S. Dev (2009), “Using Influence Strategies To Reduce Marketing Channel Opportunism: The Moderating Effect of Relational Norms, ” Market Letter, 20, 139–154.
38.Brown, J.R., R.F. Lusch and C.Y. Nicholson (1995), “Power and relationship commitment: their impact on marketing channel member performance, ” Journal of Retailing, 71 (4), 363–392.
39.Brown, M., A. Falk and E. Fehr (2004), “Relational Contracts and the Nature of Market Interactions,” Econometrica, 72(3), 747 – 80.
40.Bruhn, J.G. (2001), Trust and the Health of Organizations, USA: Kluwer Academic / Plenum Publishers.
41.Buchanan, L. (1992), “Vertical trade relationships: The role of dependence and symmetry in attaining organizational goal,” Journal of Marketing Research, 29(1), 65-75.
42.Buvik, A. and K. Gronhaug (2000), “Inter-firm dependence, environmental uncertainty and vertical co-ordination in industrial buyer-seller relationships,” The International Journal of Management Science, 28, 445-454,.
43.Bykadorov I., A. Ellero, E. Moretti and S.Vianello (2009), “The role of retailer’s performance in optimal wholesale price discount policies,” European Journal of Operational Research, 194 (2), 538-550.
44.Cannon, J.P. and C. Homburg (2001), “ Buyers-Supplier Relationships and Customer Firm Costs,” Journal of Marketing, 65(1), 29-43
45.Cannon, J.P., R.S. Achrol and G.T. Gundlach (2000), “ Contracts, norms, and plural form governance,” Academy of Marketing Science, 28 (2), 180–194.
46.Carr, A. S. and J. N. Pearson (1999), “Strategically managed buyer-supplier relationships and performance outcomes,” Journal of Operations Management, 17(5), 497-519.
47.Casciaro, T. and M. Piskorski (2005), “Power imbalance, mutual dependence and constraint absorption: A closer look at resource dependence theory, ” Administrative Science Quarterly, 50, 167-199.
48.Chandler, A.D. (1992), “ Organizational capabilities and the economic history of the industrial enterprise, ” Journal Economic Perspectives, 6(3), 79-100.
49.Chang, K. H. and D. F. Gotcher (2010), “Conflict-coordination learning in marketing channel relationships: The distributor view, ” Industrial Marketing Management, 39 (2), 287–297.
50.Chen, H. and T.J. Chen (2003), “Governance structures in strategic alliances: Transaction cost versus resource-based perspective, ” Journal of World Business, 38(1), 1-14.
51.Chen, H. and T.J. Chen (2002), “ Asymmetric Strategic Alliance: A Network View, ” Journal of Business Research, 55(12), 1007-1013.
52.Chen, H.M. and C.W. Hsu (2010), “ Internationalization, resource allocation and firm performance, ” Industrial Marketing Management, 39(7), 401-417.
53.Chiou J.S., L.Y. Wu and M.C. Chuang (2010), “ Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects, ” Journal of Business Research, 63(4), 431-438.
54.Cho, D.W., Y.H. Lee, S.H. Ahn and M.K. Hwang (2012), “A framework for measuring the performance of service supply chain management, ” Computers & Industrial Engineering, 62(3), 801–818
55.Chung, J.E. (2012),“ When and How Does Supplier Opportunism Matter for Small Retailers'' Channel Relationships with the Suppliers,” Journal of Small Business Management, 50(3), 389-407
56.Churchill, G. A. and D. Iacobucci (2005), Marketing Research: Methodological Foundations, 9th ed., South-western.
57.Claro, D. P., G. Hagelaar and O. Omta (2003), “ The Determinants of Relational Governance and Performance: How to Manage Business Relationships?, ” Industrial Marketing Management, 32(8), 703-716.
58.Coase, R. H. (1937), “ The Nature of the Firm, ” Economica, 4(16), 386-405.
59.Cohen, M. (1999), “ Implied Terms and Interpretation in Contract Law, ” in B. Bouckaert and Gerrit de Geest, eds., Encyclopedia of Law and Economics, 3, 78-99.
60.Coughlan, A.T., E. Anderson, L.W. Stern and A.I. El-Asary (2006), Marketing Channels, 7th Edition. Englewood Cliffs, NJ: Prentice Hall.
61.Cravens, D.W. (1998), “Implementation Strategies in the Market-Driven Era, ” Journal of the Academy of Marketing Science, 26(3), 237-241.
62.Cropanzano, R., D. E. Rupp and Z. S. Byrne (2003), “ The Relationship of Emotional Exhaustion to Work Attitudes, Job Performance, and Organizational Citizenship Behaviors, ” Journal of Applied Psychology, 88(1), 160-169.
63.Crosby, L. A., K. R. Evans and D. Cowles (1990), “ Relationship quality in services selling: An interpersonal influence perspective, ” Journal of Marketing, 54(3), 68-81.
64.Dahlstrom, R. and A. Nygaard (1999), “An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels, ” Journal of Marketing Research, 36(2), 160-170.
65.Dan, B., G. Xua and C. Liua, (2012), “ Pricing policies in a dual-channel supply chain with retail services,” International Journal of Production Economics, 139(1), 312–320.
66.Das, T. K. and B.S. Teng (2000), “A resource-based theory of strategic alliances, ” Journal of Management, 26(1), 31-61.
67.Das, T. K. and B.S. Teng (2001), “ Trust, Control, and Risk in Strategic Alliances: An Integrated Framework, ” Organization Studies, 22, 251-283.
68.Das, T. K., and B.S. Teng (1998), “ Between trust and Control: Developing Confidence in Partner Cooperation Alliances, ” Academy of Management Review, 23, 491-512.
69.David, R. J. and S-K Han (2004), “A systematic assessment of the empirical support for transaction cost economics,” Strategic Management Journal, 25, 39-58.
70.Davis, P. (2007), “The Effectiveness Of Relational Contracting In A Temporary Public Organization: Intensive Collaboration Between An English Local Authority And Private Contractors, ” Public Administration, 85(2), 383–404.
71.Dawes, R. and D. Messick (2000), “Social Dilemmas,” International Journal of Psychology, 35(2), 111-116.
72.Dekker, H. C. (2004), “Control of Inter-Organizational Relationships: Evidence on Appropriation Concerns and Coordination Requirements, ” Accounting, Organizations and Society, 29, 27-49.
73.Dey, P. K., W. Ho, C. Charoenngam and W. Deewong, (2008), “ Relationship characteristics within the supply chain of Small and Medium-Sized Construction Enterprises in Thailand,” International Journal of Manufacturing Technology and Management, 15(1), 102.
74.Doney, P. M. and J. P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships, ” Journal of Marketing, 61(2), 35-51.
75.Dwyer, F. R., P. H. Schurr and S. Oh (1987), ” Developing Buyer-Seller Relationships, ” Journal of Marketing, 51(2), 11-27.
76.Dyer, J. H., (1997), ” Effective interfirm collaboration : How forms minimize transaction costs and maximize transaction value, ” Strategic Management Journal, 18(7), 535-556.
77.Dyer, J. H., and W. Chu (2003), ” The role of trustworthiness in reducing transaction costs and improving performance: empirical evidence from the United States, Japan, and Korea, ” Organization Science, 14(1), 57-68.
78.Eccles, R. G., P. J. Pyburn. (1992), “Creating a comprehensive system to measure performance, ” Management Accounting, 74(4), 41-44.
79.Eisenberg, M. A. (2000), “Relational Contract Theory: Unanswered Questions a Symposium in Honor of Ian R. Macneil: Why there is no Law of Relational Contract, ” Northwestern University Law Review, 94, 805-812.
80.Eisenhardt, K. M. (1989), “Agency Theory: An Assessment and Review, ” Academy of Management Review, 14, 57-74.
81.El-Ansary, A. I. and Stern, L. W. (1972), “Power measurement in distribution channel, ” Journal of Marketing Research, 9, 47-52.
82.Eliashberg, J., A. Elberse, M. A. A. M. Leenders (2006), “ The Motion Picture Industry: Critical Issues In Practice, Current Research, and New Research Directions, ” Marketing Science, 25(6), 638–661.
83.Emerson, R. M. (1962), “ Power-dependence relations, ” American Sociological Review, 27, 31-40.
84.Emerson, R. M. (1972), “ Exchange theory, Part II: Exchange relations and networks, ” Sociological Theory in Progress , edited J. Berger, M. Zelditch and B. Anderson, 2, Boston, MA: Houghton-Mifflin.
85.Emerson, R.M. (1976), “ Social exchange theory, ” Annual Review of Sociology, 2, 335–362.
86.Eva, C. K. and A. Neal (2001), “ Communicating trustworthiness and building trust in inter-organizational virtual organizations, ” Journal of Management, 27(3), 235-254.
87.Exworthy, M., M. Powell and J. Mohan (1999), “ The NHS: Quasi-Market, Quasi-Hierarchy and Quasi-Network?, ” Public Money & Management, 19(4), 15-22.
88.Faems, D., M. Janssens, A. Madhok and B.V. Looy (2008), “ Toward an Integrative Perspective on Alliance Governance: Connecting Contract Design, Trust Dynamics, and Contract Application, ” The Academy of Management Journal, 51(6), 1053-1078.
89.Felzensztein, C. and E. Gimmon (2008), “ Industrial Clusters and Social Networking for Enhancing Inter-Firm Cooperation: The Case of Natural Resources-Based Industries in Chile, ” Journal of Business Market Management, 2(4), 187-202
90.Ferguson, R.J., M. Paulin and J. Bergeron (2005), “ Contractual governance, relational governance, and the performance of interfirm service exchanges: The influence of boundary-spanner closeness, ” Journal of the Academy of Marketing Science, 33(2), 217-234.
91.Filson, D., D. Switzer and P. Besocke (2005), “ At the movies: The economics of exhibition contracts, ” Econom. Inquiry, 43(2), 354–369.
92.Fletcher, J. O., J. A. Simpson and G. Thomas (2000), ” The measurement of perceived relationship quality components: A confirmatory factor analytic approach, ” Personality and Social Psychology Bulletin, 26(3), 340-354.
93.Ford, D., L.E. Gadde, H. Hakansson, A. Lundgren, I. Snehota, P. Turnbull and D. Wilson (1998), Managing Business Relationships, John Wiley and Sons.
94.Frazier, G. L. (1983), “On the Measurement of Inter firm Power in Channels of Distribution,” Journal of Marketing Research, 20, 158-66.
95.Friedman, L. M. (1973), A History of American Law, New York: Simon and Shuster.
96.Fukuyama, F. (1995), Trust: The Social Virtues and the Creation of Prosperity, New York: Free Press.
97.Furlotti, M. (2007), “ There Is More to Contracts than Incompleteness: A Review and Assessment of Empirical Research on Inter-Firm Contract Design, ” Journal of Management and Governance, 11, 61-99.
98.Ganesan, S. (1994), “ Determinants of Long-Term Orientation in Buyer-Seller Relationships, ” Journal of Marketing, 58(2), 1-19.
99.Garbarino, E. and M. S. Johnson (1999), “The different roles of satisfaction, trust and commitment in customer relationships, ” Journal of Marketing, 63(2), 70-87.
100.Garg, D., Y. Narahari and S. Gujar (2008a), “ Foundations of mechanism design: A tutorial Part 1 - Key concepts and classical results, ” Journal of Sadhana, 33 (2), 83-130.
101.Garg, D., Y. Narahari and S. Gujar (2008b), “ Foundations of mechanism design A tutorial Part 2 – Advanced concepts and results, ” Journal of Sadhana, 33 (2), 83-130.
102.Gaski, J. F. (1984), “ The theory of power and conflict in channels of distribution, ” Journal of Marketing, 48(3), 9-29.
103.Gaski, J.F. (1986), “ Interrelations among a channel entity’s power sources: impact of the exercise of reward and coercion on expert referent, and legitimate power sources, ” Journal of Marketing Research, 23 (1), 62–77.
104.Gassenheimer, J.B., D.B. Baucus and M.S. Baucus (1996), “ Cooperative arrangements among entrepreneurs: an analysis of opportunism and communication in franchise structures, ” Journal of Business Research, 36 (1), 67–79.
105.Gereffi, G., J. Humphrey and T. Sturgeon (2005), “ The Governance of Global Value Chains, ” Review of International Political Economy, 12(1), 78-104.
106.Ghauri, P. N. (1983), Negotiating International Package Deals: Swedish Firms and Developing Countries, Acta Universitatis Upsaliensis Studia Oeconomiae Negotiorum. Stockholm: Almgvist and Wiksell
107.Ghoshal, S. and P. Moran (1996), “Bad for practice: A critique of the transaction cost theory,” Academy of Management Review, 21 (1), 13–47.
108.Gibbs, J.P., (1981), Norms, Deviance and Social Control: Conceptual Matters. New York: Elsevier.
109.Gilliland, D.I. (2003), “ Toward a business-to-business channel incentives classification scheme, ” Industrial Marketing Management, 32 (1), 55-67.
110.Glaister, K. W. and P. J. Buckley (1997), “ Task-Related and Partner-Related Selection Criteria in UK International Joint Ventures, ” British Journal of Management, 8, 199-222.
111.Gouldner, A. W. (1960), “ The norm of reciprocity: A preliminary statement, ” American Sociological Review, 25, 161-178.
112.Govindana, K., A. Diabatb and M.N. Popiuc(2012), “Contract analysis: A performance measures and profit evaluation within two-echelon supply chains,” Computers & Industrial Engineering, 63(1), 58–74
113.Granovetter, M. (1985), “ Economic Action and Social Structure: The Problem of Embeddedness, ” American Journal of Sociology, 91(3), 481-510.
114.Griffith, D.A., M.G. Harvey and R.F. Lusch (2006), “ Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice, ” Journal of Operations Management, 24 (2), 85–98.
115.Grover, V. and M. Malhotra (2003), “ Transaction Cost Framework in Operations and Supply Chain Management Research: Theory and Measurement, ” Journal of Operations Management, 21, 457–73.
116.Gulati R. and M. Sytch (2007), “ Dependence asymmetry and joint dependence in interorganizational relationships: effects of embeddedness on exchange performance, ” Administrative Science Quarterly, 52, 32–69.
117.Gundlach, G.T. and E.R. Cadotte (1994), “ Exchange interdependence and inter firm interaction: Research in a simulated channel setting, ” Journal of Marketing Research, 31(4), 516-532.
118.Gundlach, G.T., R.S. Achrol and J.T. Mentzer (1995), “ The structure of commitment in exchange, ” Journal of Marketing, 59 (1), 78–92.
119.Gundlach, T. and P.E. Murphy (1993), “ Ethical and Legal Foundations of Relational Marketing Exchanges, ” Journal of Marketing, 57, 35-46
120.Hardin, G. (1968), “ The Tragedy of the Commons, ” Science, 162, 1244-1248.
121.Harrigan, K. R. (1985), Strategic for Joint Venture, Lexington, MA: Lexington Books.
122.Heide, J. B. and G. John (1992), “ Alliances in industrial purchasing: The determinants of joint action in buyer-supplier relationships, ” Journal of Marketing Research, 27(1), 24-36.
123.Heide, J.B. (1994), “ Interorganizational governance in marketing channels, ” Journal of Marketing, 58 (1), 71–85.
124.Heide, J.B. and G. John (1992), “ Do norms matter in marketing relationships?, ” Journal of Marketing, 56(2), 32–44.
125.Hennart, J.F. (1988), “A Transaction Cost Theory of Equity Joint Ventures, ” Management Journal, 9, 361-374.
126.Hibbard, J. D., N. Kumar and L. W. Stern (2001), ” Examining the Impact of Destructive Acts in Marketing Channel Relationships, ” Journal of Marketing Research, 38 (1), 45-61.
127.Hill C. (1990), “ Cooperation, Opportunism, and the Invisible Hand: Implications for Transaction Cost Theory, ” Academy of Management Review, 15, 500-513.
128.Hoang, H. and B. Antoncic (2003), “ Network-Based Research in Entrepreneurship: A Critical Review, ” Journal of Business Venturing, 18(2), 165-187.
129.Homans, G. (1961), Social behavior: Its elementary forms, New York: Harcourt Brace.
130.Hu, T. L. and J. B. Sheu (2005), “ Relationships of Channel Power, Noncoercive Influencing Strategies, Climate and Solidarity: A Real Case Study of the Taiwanese PDA Industry, ” Industrial Marketing Management, 34(5), 447-461.
131.Hu, T. L. and J. B. Sheu (2009), “ Channel power, commitment and performance toward sustainable channel relationship, ” Industrial Marketing Management, 38(1), 17-31.
132.Hu, T.L., C.Y. Chang, W.C. Hsieh and C.H. Hsu (2010), “A study of relationship on marketing channel power, conflict resolution, and channel performance–an empirical investigation of notebook computer industry,” Journal of Statistics and Management Systems, 13 (4), 847–860.
133.Hultink, E.J. and K. Atuahene-Gima (2000), “ The Effect of Sales Force Adoption on New Product Selling Performance, ” Journal of Product Innovation Management, 17(6), 435-450.
134.Humphrey, J. and H. Schmitz (2002), “ How Does Insertion in Global Value Chains Affect Upgrading in Industrial Clusters?, ” Regional Studies, 36(9), 1017-1027.
135.Huntley, J. K. (2006), “ Conceptualization and Measurement of Relationship Quality: Linking Relationship Quality to Actual Sales and Recommendation Intention, ” Industrial Marketing Management, 35(6), 703-714.
136.Hurwicz, L. and S. Reiter (2006), Designing Economic Mechanism, NY: Cambridge University Press.
137.Iven, B. S. (2004), “ How relevant are different forms of relational behavior? An empirical test based on Mcneil’s exchange framework, ” Journal of Business and Industrial Marketing, 19(5), 300-309.new window
138.Jap, S. D. and S. Ganesan (2000), “ Control Mechanism and the Relationship Life Cycle:Implications for Safegurding Specific Investment and Developing Commitment, ” Journal of Marketing Research, 37(2), 227-245.
139.Jap, S. D. (1999), “ Pie-expansion effects: Collaboration processes in buyer–seller relationships, ” Journal of Marketing Research, 36(4), 461-475.
140.Jap, S.D. and E. Anderson (2003), “ Safeguarding inter organizational performance and continuity under ex post opportunism, ” Management Science, 49 (12), 1684–1701.
141.Jensen, M.C. and W.H. Meckling (1976), “ Theory of the Firm: Managerial Behavior, Agency Costs, and Ownership Structure, ” Journal of Financial Economics, 3 (2), 305–360.
142.John, G. and B.A. Weitz (1988), ” Forward Integration into Distribution: An Empirical Test of Transaction Cost Analysis, ” Journal of Law, Economics, and Organization, 1, 33-80.
143.Joshi, A.W. and S.J. Arnold (1997), ” The impact of buyer dependence on buyer opportunism in buyer–supplier relationships: the moderating role of relational norms, ” Psychology & Marketing, 14 (8), 823–845.
144.Kankanhalli, A., B.C.Y. Tan and K.K. Wei (2005), ” Contributing Knowledge To Electronic Knowledge Repositories: An Empirical Investigation, ” MIS Quarterly, 29(1), 113-143.
145.Kashyap, V., K.D. Antia, and G.L. Frazier (2012), “Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships,” Journal of Marketing Research , 49(2), 260-276.
146.Kasulis J.J., F.W. Morgan, D.E.Griffith and J.M. Kenderdine (1999), “ Managing Trade Promotions in the Context of Market Power, ” Journal of the Academy of Marketing Science, 27(3), 320-332.
147.Katsikeas C.S. and A. Kaleka (1999), ” Import Motivation in Manufacturer-Overseas Distributor Relationship, ” Industrial Marketing Management, 28(6), 613-625.
148.Kaufmann, P.J. and L.W. Stern (1988), “ Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation, ” Journal of Conflict Resolution, 32, 534-552.
149.Kaufmann, P.J. and F. Lafontaine (1994), “ Costs of Control: The Source of Economic Rents for McDonald''s Franchisees, ” Journal of Law and Economics, 37(2), 417-53.
150.Kaufmann, P.J. and R.P. Dant (1992), “ The Dimensions of Commercial Exchange, ” Marketing Letters, 3, 171-185.
151.Kim, K. (2000), “ On inter firm power, channel climate, and solidarity in industrial distributor -supplier dyads, ” Journal of the Academy of Marketing Science, 28(3), 388-405.
152.Kim, S. K. and P. H. Hsieh (2003), “ Interdependence and its consequences in distributor-supplier relationships: A distributor perspective through response surface approach, ” Journal of Marketing Research, 40(1), 101-112.
153.Klein, B. (1980), “ Borderlines of Law and Economic Theory:Transaction Cost Determinants of Unfair Contractual Arrangements, ” American Economic Review Papers and Proceedding, 70, 356-362.
154.Klein, B. and K.B. Leffler (1981), “ The Role of Market Forces in Assuring Contractual Performance, ” Journal of Political Economy, 89, 615-641.
155.Klein, B., R. Crawford and A. Alchian (1978), “ Vertical Integration , Appropriable Rents and the Competitive Contracting Process, ” Journal of Law and Economics, 21, 297-326.
156.Kotler P., Keller, S.H. Ang, S.M. Leong and C.T. Tan (2009), Marketing Management: An Asian Perspective. 5th ed Singapore:Prentice Hall, Inc.
157.Koza, K. L. and R. P. Dant (2007), “ Effects of relationship climate, control mechanism, and communications on conflict resolution behavior and performance outcomes, ” Journal of Retailing, 83(3), 279–296.
158.Kumar, N. (1996), “ The Effect of Trust and Interdependence on Relationship Commitment: A trans-Atlantic Study, ” International Journal of Research in Marketing, 13, 303-317.
159.Kumar, N., L. K. Scheer and J. E. M. Steenkamp (1998), “ Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationship, ” Journal of Marketing Research, 35(2), 225-235.
160.Kumar, N., L. K. Scheer and J. E. M. Steenkamp (1995), “ The Effects of Supplier Fairness on Vulnerable Resellers, ” Journal of Marketing Research, 32(1), 54-65.
161.Kumar, N., L. K. Scheer and J. E. M. Steenkamp (1995), “ The effects of perceived interdependence on dealer attitudes, ” Journal of Marketing Research 32 (3), 348–356.
162.Lai, K.H., B. Yeqing and X.T. Li (2008), “ Channel relationship and business uncertainty: Evidence from the Hong Kong market, ” Industrial Marketing Management, 37, 713-724.
163.Lambert, S. (2000), “ Added Benefits: The Link between Work-Life Benefits and Organizational Citizenship Behavior, ” Academy of Management Journal, 43(5), 801-815.
164.Larson, A. (1992), “ Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships, ” Administrative Science Quarterly, 37, 76-104.
165.Law, K. M.Y. (2010), “Factors Affecting Sustainability Development: High–Tech Manufacturing Firms in Taiwan,” Asia Pacific Management Review, 15 (4), 619–633.
166.Lawler, E. J. and S. B. Bacharach (1987), “ Comparison of dependence and punitive forms of power, ” Social Forces, 66, 446-462.
167.Lawler, E.J. and S.B. Bacharach (1986), “ Power Dependence in Collective Bargaining, ” Advances in industrial and labor relations, 3, 191-212.
168.Lee, Y. and S. T. Cavusgil (2006), “ Enhancing Alliance Performance: The Effects of Contractual-Based Versus Relational-Based Governance, ” Journal of Business Research, 59(8), 896-905.
169.Leonhard C. (2009), “ Beyond the Four Corners of a Written Contract: A Global Challenge to U.S. Contract Law, ” Pace International Law Review, XXI(I), 1-36.
170.Levinthal, D.A. and M. Fichman (1988), “ Dynamics of inter organizational attachment: auditor–client relationships, ” Administrative Science Quarterly, 33 (3), 345–369.
171.Liu, A. and D. Sharma (2011), “How to Attain Desired Outcomes Through Channel Conflict Negotiation,” Journal of Marketing Channels, 18 (2), 103–121.
172.Liu, Y., Y. Luo and T. Liu (2009), “ Governing buyer–supplier relationships through transactional and relational Mechanism: evidence from China, ” Journal of Operations Management, 27 (4), 294–309.
173.Luo, Y. D. (2002), ” Contract, Cooperation, and Performance in International Joint Ventures, ” Strategic Management Journal, 23(10), 903-919.
174.Luo, Y. (2007), ” An integrated anti-opportunism system in international exchange, ” Journal of International Business Studies, 38 (6), 855–877.
175.Lusch, R. F. (1976), “ Sources of Power: Their Impact on Intra-Channel Conflict, ” Journal of Marketing Research, 13, 382-390.
176.Lusch, R. F. and J. R. Brown (1996), ” Interdependence, Contracting, and Relational Behavior in Marketing Channels, ” Journal of Marketing, 60(4), 19-38.
177.Macaulay S. (1963), “ Non-Contractual Relations in Business: A Preliminary Study, ” American Sociological Review, 28, 55-69.
178.Macneil, I.R. (1978), “ Contracts: Adjustment of Long-term Economic Relations under Classical, Neoclassical, and Relational Contract Law, ” Northwestern University Law Review, 72, 854-905
179.Macneil, I.R. (1980), The New Social Contract: An Inquiry into Modern Contractual Relations, Yale University Press, New Haven and London.
180.Madhok, A. and S. Tallman (1998), “ Resources, transaction and rents: Managing value through interfirm collaborative relative relationships, ” Organizational Science, 9(3), 326-339.
181.Mainela, T. (2007), “ Types and Functions of Social Relationships in the Organizing of an International Joint Venture, ” Industrial Marketing Management, 36(1), 87-98.
182.Maloni, M. and W.C. Benton (2000), “ Power influences in the supply chain, ” Journal of Business Logistics, 21(1), 49-73.
183.Maskin, E. (2008), “ Mechanism Design: How to Implement Social Goals, ” American Economic Review, 98(3), 567-576.
184.Maurer, T., H. Pierce and L. Shore (2002), “ Perceived Beneficiary of Employee Development Activity: A Three-Dimensional Social Exchange Model, ” Academy of Management Review, 27(3), 432-444.
185.McAllister, D.J. (1995), “ Affect-and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations, ” Academy of Management Journal, 38(1), 24-59.
186.McEvily, B., V. Perrone and A. Zaheer (2003), “ Trust as an Organizing Principle, ” Organization Science, 14(1), 91-103.
187.Mehta, R., T. Larsen, B. Rosenbloom and J. Ganitsky (2006), “ The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances, ” Industrial Marketing Management, 35, 156-165.
188.Mellewigt, T., A. Madhok and A. Weibel (2007), “ Trust and Formal Contracts in Interorganizational Relationships- Substitutes and Complements, ” Managerial and Decision Economics, 28(8), 833-847.
189.Menon, A., S. G. Bharadwaj and R. Howell (1996), “ The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships, ” Journal of the Academy of Marketing Science, 14(4), 299−313.
190.Mesquita, L.F. and T.H. Brush (2008), “ Untangling safeguard and production coordination effects in long-term buyer-supplier relationships, ” Academy of Management, 51(4), 758-607.
191.Mishra, D.P., J.B. Heide and S.G. Cort (1998), “ Information Asymmetry and Level of Agency Relationship, ” Journal of Marketing Research, 35, 277-295.
192.Moe, T.M. (1991), “ Politics and the theory of organization, ” Journal of Law Economics and Organization, 7, 106-129.
193.Mohr, J. and R. Spekman (1994), “ Characteristics of Partnership Success: Partnership Attributes, Communication Behavior and Conflict Resolution Techniques, ” Strategic Management Journal, 15(2), 135-152.
194.Molm, L.D. (1987), “ Extending power-dependence theory: Power processes and negative outcomes, ” Advance in Group Processes, 4, 171-198.
195.Molm, L.D. (1988), “ The structure and use of power: A comparison of reward and punishment power, ” Social Psychology Quarterly, 51(2), 108-122.
196.Molm, L.D. (1990), “ Structure, action and outcomes: The dynamic power of social exchange, ” American Sociological Review, 55(3), 427-447.
197.Moorman, C., R. Deshpande and G. Zaltman (1993), “ Factors Affecting Trust in Market Research Relationships, ” Journal of Marketing, 57(1), 81-101.
198.Morgan, R.M. and S.D. Hunt (1994), “ The commitment-trust theory of relationship marketing, ” Journal of Marketing, 58 (3), 20-38.
199.Moschandreas, M. (1997), “The role of opportunism in transaction cost economics,” Journal of Economic Issues, 31 (1), 39–57.
200.Mukhopadhyay, S.K., D.Q. Yao and X. Yue (2008), “ Information sharing of value-adding retailer in a mixed channel hi-tech supply chain, ” Journal of Business Research, 61(9), 950–958.
201.Nassar, N. (1995), Sanctity of Contracts Revised: A Study in the Theory and Practice of Long-term International Commercial Transactions, Dordrecht, The Netherlands: Martinus Nijhoff Publishers.
202.Neves, P. and A. Caetanon (2006), “ Social exchange processes in organizational change: The role of trust and control, ” Journal of Change Management, 6 (4), 351–364.
203.Noordewier, T.G., G. John and J.R. Nevin (1990), “ Performance Outcomes of Purchasing Agreement in Industrial Buyer-Vender Relationships, ” Journal of Marketing, 54, 80-93.
204.Nooteboom, B. (2002), Trust: Form, Foundations, Functions, Failures and Figures, Glos, UK’ Edgar Elgar Publishing.
205.Nooteboom, B. (2004), “ Governance and Competence: How Can They Be Combined?, ” Cambridge Journal of Economics, 28(4), 505-525.
206.O''Donnell, S.W. (2000), “ Managing foreign subsidiaries: Agents of headquarters, or an interdependent network?, ” Strategic Management Journal, 21(5), 525-543.
207.Qi, Yi., X. Zhao, and C. Sheu (2011), “The Impact of Competitive Strategy and Supply Chain Strategy on Business Performance: The Role of Environmental Uncertainty,” Decision Sciences, 42 (2), 271–389.
208.Osborn, R. N., and J. Hagedoorn (1997), “ The Institutionalization and Evolutionary Dynamics of Interorganizational Alliances and Networks, ” Academy of Management Journal, 40, 261-278.
209.Ouchi, W. G. (1979), “ A Conceptual Framework for the Design of Organizational Control Mechanism, ” Management Science, 25, 833-848.
210.Ouchi, W.G. (1980), “ Markets, Bureaucracies, and Clans, ” Administrative Science Quarterly, 25(1), 129-141.
211.Palay, T.M. (1984), “ Avoiding Regulatory Constraints: Contractual Safeguards and The Role of Informal Agreements, ” Journal of Legal Studies, 13, 265-287.
212.Palmatier, R.W., R. P. Dant, D. Grewal and K. R. Evans (2006), “ Factors Influencing the Effectiveness of Relationship Marketing: A Meta-analysis, ” Journal of Marketing, 70(4), 136-153.
213.Palmatier, W., P. Dant and D. Grewal (2007), “ A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance, ” Journal of Marketing, 71, 172-194.
214.Parkhe, A. (1993), “ Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of Interfirm, ” Academy of Management Journal, 36(4), 794-829.
215.Pelton, L. E., D. Strutton and J. R. Lumpkin (2001), Marketing Channels :A Relationship Management Approach. NY : McGraw-Hill Companies, Inc.
216.Perryy, M.Z. (2009), “An Experimental Investigation of Conflict Response Behaviors and Performance Consequences in Manufacturer–Dealer Relationships: Do Issue Situations and Resolution Strategies Matter?” Journal of Marketing Channels, 16 (2), 101–130.
217.Perry, M.K. (1989), Vertical integration: determinants and effects, R. Schmalensee, R.D. Willig, eds. Handbook of industrial organization, North Holland, Amsterdam.
218.Pfeffer, J. and G. R. Salancik (1978), The External Control of Organization : A Resource Dependence Perspedtive. NY: Happer and Raw, Publisher.
219.Pfeffer, J. and P. Nowak (1976), “Joint Ventures And Interorganizational Dependence,” Administrative Science Quarterly, 21, 394–418.
220.Powell, W.W. (1990), “ Neither Market nor Hierarchy: Network Forms of Organization, ” Research in Organizational Behavior, 12, 295-336.
221.Provan, K.G. and P. Kenis (2008), “ Modes of Network Governance: Structure Management and Effectiveness, ” Journal of Public Administration Research and Theory, 18(2), 229‐252.
222.Provan, K.G. and S.J. Skinner (1989), “ Interorganizational dependence and control as predictors of opportunism in dealer–supplier relations, ” Academy of Management Journal, 32(1), 202–212.
223.Raut, S., S. Swami, E. Lee and C.B. Weinberg (2008), “ How Complex Do Movie Channel Contracts Need to Be?, ” Marketing Science, 27(4), 627-641.
224.Rauyruen, P. and K. E. Miller (2007), “ Relationship Quality as a Predictor of B2B Customer Loyalty, ” Journal of Business Research, 60(1), 21-31.
225.Rempel, J. K., J.G. Holmes and M.P. Zanna (1985), “ Trust in Close Relationships, ” Journal of Personality and Social Psychology, 49(1), 95-112.
226.Reuer, J. and A. Ariño (2002), “ Contractual renegotiations in strategic alliances, ” Journal of Management, 28(1), 47–68.
227.Richey, R.G. and M.B. Myers (2001), “ An Investigation of Information Systems Use in Export Channel Decisions: Antecedents and Outcomes, ” The International Journal of Physical Distribution and Logistics Management, 31(5), 334-353.
228.Rindfleisch, A. and J.B. Heide (1997), “ Transaction cost analysis: Past, present, and future applications, ” Journal of Marketing, 61(4), 30-54.
229.Ring, P. S. and A. H. Van de Ven (1992), “ Structuring Cooperative Relationships between Organizations, ” Strategic Management Journal, 13, 483-98.
230.Robbins, S. P. and M. Coulter (2012), Management, 11th ed, NJ: Prentice-Hall International, inc.
231.Rokkan, A. I., J.B. Heide and K.H. Wathne (2003), “ Specific investments in marketing relationships: Expropriation and bonding effects, ” Journal of Marketing Research, 40(2), 210-224.
232.Rosenbloom B. (1990), “ Motivating Your International Channel Partners, ” Business Horizons, 13(2), 53-57.
233.Rosenbloom, B. and R. Anderson (1985), “ Channel Management and sales Management: Some Key Interfaces, ” Journal of the Academy of Science, 13, 97-106.
234.Rosenbloom, B. (2011), Marketing Channels: A Management View, 8th ed. New York, South-Western College Pub.
235.Rousseau , D. M., S.B. Sitkin, R.S. Burt and C. Camerer (1998), “ Not So Different After All: A Cross-Discipline View of Trust, ” Academy of Management Review, 3, 393-404.
236.Rousseau, D.M. and J.M. Parks (1993), “ The Contracts of Individuals and Organizations, ” Research in Organization Behavior, 15, 1-43.
237.Roxenhall, T. (1996), “ Kontraktets funktion i varaktiga affärsförbindelser. En analys av några stora svenska företag, Företagsekonomiska institutionen vid, ” Uppsala: Företagsekonomiska institutionen vid Uppsala Universitet (licentiate thesis no. 28).
238.Roxenhall, T. and P. Ghauri (2004), “ Use of The Written Contract in Long-lasting Business Rrelationships, ” Industrial marketing management, 33, 261-268.
239.Rupp, D. E. and R. Cropanzano (2002), “ The Mediating Effects of Social Exchange Relationships in Predicting Workplace Outcomes from Multifoci or Ganizational Justice, ” Organizational Behavior and Human Decision Processes, 89(1), 925-946.
240.Salk, J. (2005), “ Often called for but rarely chosen: alliance research that directly studies process, ” European Management Review, 2(2), 117–122.
241.Samee, S. and P.G. P. Walters (2003), “ Relationship Marketing in an International Context: A Literature Review, ” International Business Review, 12, 193-214.
242.Sampson, R. (2004), “ Organizational choice in R&D alliances: knowledge-based and transaction cost perspectives, ” Managerial and Decision Economics, 25(6-7), 421–36.
243.Scott, R. E. (2003), “ The Theory of Self-enforcing Indefinite Agreements, ” Columbia Law Review, 103(7), 1641-1699.
244.Seabright, M.A., D.A. Levinthal and M. Fichman (1992), “ Role of individual attachments in the dissolution of interorganizational relationships, ” Academy of Management Journal, 35 (1), 122–150.
245.Sheth, J.N. and R.S. Sisodia (1999), “ Revisiting Marketing’s Lawlike Generalizations, ” Journal of the Academy of Marketing Science, 27(1), 71-87.
246.Sheu, J.B. (2011), “ Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers, ” European Journal of Operational Research, 214, 246-255.
247.Shipley, D., D. Cook and E. Barnett (1989), ” Recruitment, Motivation, Training and Evaluation of Overseas Distributors, ” European Journal of Marketing, 23(2), 79-93.
248.Shipley, D.D. (1984), ” Selection and Motivation of Distribution Intermediaries, ” Industrial marketing Management, 13(4), 249-256.
249.Shirouzu, N. and J. Bigness (1997), “ 7-Eleven Operators Resist System to Monitor Managers, ” Wall Street Journal, 16, B1-B5.
250.Smith, J. B. (1998), “ Buyer-seller relationships: Similarity, relationship management, and quality, ” Psychology and Marketing, 15(1), 3-21.
251.Smith, J.K. and C. Schnucker (1994), “ An Empirical Examination of Organizational Structure: The Economics of the Factoring Decision, ” Journal of Corporate finance, 1(1), 119-138.
252.Smith, K. G., S. J. Carroll and S.J. Ashford (1995), “ Intra-and interorganizational cooperation: toward a research agenda, ” Academy of Management Journal, 38, 7-23.
253.Stump, R.L. and J.B. Heide (1996), “ Controlling supplier opportunism in industrial relationships, ” Journal of Marketing Research, 33(4), 431-441.
254.Suresh K.N. and P. Tarasewich (2003), “ A Model and Solution Method for Multiperiod Sales Promotion Design, ” European Journal of Operational Research, 150(3), 672-687.
255.Tang, Y.C. and F.M. Liou (2010), “ Does firm performance reveal its own causes? The role of Bayesian inference, ” Strategic Management Journal, 31(1), 39-57.
256.Teece, D. J. (1986), “ Profiting from technological innovation:Implications for integration collaboration licensing and public policy, ” Research Policy, 15(6), 285-305.
257.Tekleab, A. G., R. Takeuchi and M. S. Taylor (2005), “ Extending the Chain of Relationships among Organizational Justice, Social Exchange, and Employee Reactions: The Role of Contract Violations, ” Academy of Management Journal, 48(1): 146-157.
258.Telser, L.G. (1980), “ A Theory of Self-enforcing Agreements, ” Journal of Business, 53(1), 27-44.
259.Tomkins, C. (2001), “ Interdependence, Trust and Information in Relationships, Alliances and Networks, ” Accounting, Organizations and Society, 26, 161-191.
260.Triantis, G. G. (2000), “ Unforeseen Contingencies: Risk Allocation in Contract, ” In Bouckaert, B. and de Geest, G.(eds), Encycplopedia of Law and Economic, Volume III. The regulation of contracts. UK: MPG Books 100-115.
261.Uzzi, B. (1997), “ Social structure and competition in inter firm networks: The paradox of embeddedness, ” Administrative Science Quarterly, 42(1), 35-67.
262.Vargo, S. L. and R. Lusch (2004), “ Evolving to a new dominant logic for marketing, ” Journal of Marketing, 68, 1-17.
263.Venkatraman, N.V. and V. Ramanujam (1986), “ Measurement of Business Performance in Strategy Research: A Comparison of Approaches, ” The Academy Of Management Review, Mississippi State, 11(4), 801-814.
264.Vincent-Jones, P. (2000), “ Contractual Governance: Institutional and Organizational Analysis, ” Oxford Journal of Legal Studies, 20(3), 317 -351.
265.Walters, C. G. and B. J. Bergiel (1982), Marketing channels (2nd ed.). Glenview, Ill.: Scott, Foresman.
266.Wathne, K. H. and J. B. Heide (2000), “ Opportunism in interfirm relationships: forms, outcomes, and solutions, ” Journal of Marketing, 64(4), 36–51.
267.Watts, R. and J. Zimmerman (1978), ” Towards a Positive Theory of the determination of Accounting Standards, ” Accounting Review, 53(1), 112-34.
268.Webster, F.E. (1975), ” Perceptions of the Industrial Distributor, ” Industrial Marketing Management, 4(5), 257-264.
269.Weigelt, K. and C. Camerer (1988), “ Reputation and corporate strategy: A review of recent theory and applications, ” Strategic Management Journal, 9(5), 443-454.
270.White, D. W (2010), “ The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting, ” European Journal of Marketing, 44(1/2), 162-179.
271.Wierenga, B. (2006), “ Motion pictures: Consumers, channels, and intuition, ” Marketing Science, 25(6), 674–677.
272.Williamson, O. E. (1975), Markets and Hierarchies: Analysis and Antitrust Implications, New York: Free Press.
273.Williamson, O. E. (1983), “Credible commitments: Using hostage to support exchange, ” American Economic Review, 73(4), 519-540.
274.Williamson, O. E. (1985), The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting. New York: Free Press.
275.Williamson, O. E. (1996), The Mechanism of Governance. New York, NY: Oxford University Press.
276.Williamson, O. E. (1999), “ Strategy research: Governance and competence perspectives, ” Strategic Management Journal, 20(12), 1087-1108.
277.Williamson, O. E. (2000), “ The new institutional economics: Taking stock, looking ahead, ” Journal of Economic Literature, 38, 595-613.
278.Williamson, O. E. (1979), “ Transaction cost economics: The governance of contractual relations, ” Journal of Law and Economics, 22(2), 231-266.
279.Williamson, O.E. (1991), “ Comparative Economic Organization: The Analysis of Discrete Structural Alternatives, ” Administrative Science Quarterly, 36(2), 269-296.
280.Wulf , K. D., G. Odekeren-Schroder and D. Lacobucci (2001), “ Investments in consumer relationships:A cross-country and cross-industry exploration, ” Journal of marketing, 65(4), 33-50.
281.Wuyts, S. and I. Geyskens (2005), “ The Formation of Buyer? Supplier Relationships: Detailed Contract Drafting and Close Partner Selection, ” Journal of Marketing, 69(4), 103-117.
282.Yang, Y.C. (2010), “Assessment criteria for the sustainable competitive advantage of the national merchant fleet from a resource–based view,” Maritime Policy and Management, 37 (5), 523–540.
283.Yao, Z., S.C.H. Leung and K.K. Lai (2008), “ The effectiveness of revenue-sharing contract to coordinate the price-setting newsvendor products'' supply chain, ” Supply Chain Management, 13(4), 263-271.
284.Yi, Y. and H. Jeon (2003), “ Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty, ” Journal of the Academy of Marketing Science, 31(3), 229-240.
285.Zaheer, A. and N. Venkatraman (1995), “ Relational Governance as Interorganizational Strategy: An Empirical Test of the Role of Trust in Economic Exchange, ” Strategic Management Journal, 16, 373-392.
286.Zaheer, A., B. McEvily and V. Perrone (1998), “ Does trust matter? Exploring the effects of inter organizational and interpersonal trust on performance, ” Organization Science, 9(2), 141–159.
287.Zeithaml, V. A. and M. J. Bitner (2000), Services Marketing: Integrating Customer Focus across the Firms. New York: McGraw-Hill.
288.Zenger, T. R. and L. Poppo (2002), “ Do Formal Contracts and Relational Governance Function as Substitutes or Complements?, ” Strategic Management Journal, 23(8), 707-725.
289.Zhang, C., S.T. Cavusgil and A.S. Roath (2003), “ Manufacturer governance of foreign distributor relationships: Do relational norms enhance competitiveness in the export market?, ” Journal of International Business Studies, 34(6), 550-566.


 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE