The higher need of human beings for social activities and the development of non-profit orientation organizations providing such activities have accompanied a longer leisure time as a result of improvements in production. These developments include an increasing number of non-profit orientation organizations and an enlargement of their scale. Due to the special needs of the members of these non-profit orientation organizations, managerial theories derived from typical business administration should be properly amended to improve the efficiency of the management activities in non-profit organizations and to accomplish the organizational goals more effectively. Therefore, this topic should receive more attention from business administration scholars. Furthermore, communication is one of the most important missions in business administration. By using Grounding Theory Analysis, this study focusing on communication in non-profit orientation organizations discovered that non-profit orientation organizations whose organizational design, communication regulations, leadership behavior model, leaders’ personalities, space and tool design considered the special psychological needs of their members will communicate more effectively than those which do not.