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題名:跨媒體議題設定之探析:整合次領域研究的觀點
書刊名:傳播與管理研究
作者:張耀仁 引用關係
作者(外文):Chang, Yao-jen
出版日期:2006
卷期:5:2
頁次:頁73-129
主題關鍵詞:跨媒體議題設定次領域市場導向新聞學新聞框架Intermedia agenda-settingMarket-driven journalismSubfieldNews framing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:249
  • 點閱點閱:201
1972年,McCombs與Shaw為「議題設定」一詞開啟了迄今三十餘年(1972-2005)的研究途徑。本研究以議題設定中的「跨媒體議題設定」(intermedia agenda setting)為分析對象,就其發展與意義作一耙梳,透過整合次領域研究的觀點,試圖為「跨媒體議題設定」的可能變項做一勾勒與思考,本研究歸納指出: 一、「跨媒體議題設定」屬於McCombs與Shaw(1972)所提出的議題設定第四發展階段,主要關注層面在於「誰設定了媒體議題」,亦即早期被視為自變項的「媒體」,在此階段被視為依變項,其可區分成三項構成要素:其一,消息來源分析;其二,事件與議題之區隔;其三,媒體屬性為何。 二、跨媒體議題設定強調的固然是媒體層面的議題影響,但McCombs與Shaw(1993)亦指出八○年代後,研究者主要關注市場中的媒體議題之來源為何?故本研究結合McManus(1994)所提出的「市場導向新聞學」(Market-driven journalism),藉以闡釋媒體所處的市場環境,並加入新聞框架概念所引伸的議題屬性。 三、「議題設定」一詞並非McCombs與Shaw所獨創,也非兩人所獨有,只因三十餘年來的文獻累積與既定論述,使得「議題設定」成為McCombs與Shaw的代稱,其中,「跨媒體議題設定」以媒體議題為主,放置於當代新聞資訊充斥的此刻,顯然有整合其他領域以使其更完備的必要。
Examination of the agenda-setting function of the mass media has taken a series of evolutionary routes the initial efforts of McCombs & Shaw (1972), routes that can be divided into four broad phases of development. The fourth and currently evolving phase of agenda-setting research looks inward and focuses on the question, “Who sets the media’s agenda?” The focus in this study is intermedia agenda-setting. Commonly defined in terms of the influence that the news agendas of different news organizations have one each other. The article examines intermedia agenda-setting by linking a number of social science, communication, and journalism subfields. This study showed that intermedia agenda-setting has three components: sources, distinction of issue and agenda, and media characters. Besides, this research linked journalism subfields, counted Market-driven journalism since it was formulated by McManus (1994), and Chyi & McCombs (2004) use time and space on the process of framing.
期刊論文
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5.Chyi, H. I.、McCombs M.(2004)。Media Salience and the Process of Framing:Coverage of the Columbine School Shooting。Journalism and Mass Communication Quarterly,81(1),22-35。  new window
6.陳憶寧(20030100)。2001年臺北縣長選舉公關稿之議題設定研究--政治競選言說功能分析之應用。新聞學研究,74,45-72。new window  延伸查詢new window
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16.McCombs, Maxwell E.、Lopez-Escobar, Estenban、Llamas, Juan Pablo(2000)。Setting the Agenda of Attributes in the 1996 Spanish General Election。Journal of Communication,50(2),77-92。  new window
17.McManus, John Herbert(1992)。Serving the Public and Serving the Market: A Conflict of Interest?。Journal of Mass Media Ethics,7(4),196-208。  new window
18.Brosius, Hans-Bernd、Weimann, G.(1996)。Who sets the agenda?: Agenda-setting as a two-step flow。Communication Research,23(5),561-580。  new window
19.金溥聰(19970700)。報紙的形象設定效果研究:以民國八十三年臺北市市長選舉為例。新聞學研究,55,203-223。new window  延伸查詢new window
20.White, David Manning(1950)。The "Gate Keeper": A Case Study in the Selection of News。Journalism Quarterly,27(4),383-390。  new window
21.McCombs, M. E.、Shaw, D. L.(1976)。Structuring the "unseen environment"。Journal of Communication,26(2),18-22。  new window
22.McManus, John H.(1995)。A Market-Based Model of News Production。Communication Theory,5(4),301-338。  new window
23.張卿卿(19990100)。政治競選廣告對選民議題設定與預示的效果效究。廣告學研究,12,39-64。new window  延伸查詢new window
24.McCombs, M. E.、Zhu, Jian-Hua(1995)。Capacity, Diversity, and Volatility of the Public Agenda: Trends from 1954 to 1994。Public Opinion Quarterly,59(4),495-525。  new window
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26.蔡美瑛(19950100)。議題設定理論之發展--從領域遷徙、理論延展到理論整合。新聞學研究,50,97-124。new window  延伸查詢new window
27.Roberts, M.、McCombs, M.(1994)。Agenda setting and political advertising: Origins of the news agenda。Political Communication,11(3),249-262。  new window
28.Wanta, Wayne、Golan, Guy、Lee, Cheolhan(2004)。Agenda setting and international news: Media influence on public perceptions of foreign nations。Journalism and Mass Communication Quarterly,81(2),364-377。  new window
29.劉良恩(1997)。< 媒介對國發會「議題設定」與「引爆」的功能:兼論對大專學生政治態度之影響>。《民意研究季刊》,201,54-74。  延伸查詢new window
30.Boyle, T. P.(2001)。Intermedia agenda setting in the 1996 presidential election。Journalism & Mass Communication Quarterly,78 (1),26-44。  new window
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33.Curtin, P. A.(1999)。Reevaluating public relations information subsidies:Market-driven journalism and agenda-building theory and practice。Journal of Public Relation Research,11 (1),53-90。  new window
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37.Kiousis S. & McCombs M. E.(2004)。Agenda-setting effects and attitude strength: Political figures during the 1996 presidential election。Communication Research,31 (1),36-57。  new window
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39.Mathes R. & Pfetsch B.(1991)。The role of the alternative press in the agenda-building process: Spill-over effects and media opinion leadership。European Journal of Communication,6 (1),33-62。  new window
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42.McCombs, M. E.(1992)。Explorers and surveyors: Expanding strategies for agenda-setting research。Journalism Quarterly,69 (4),813-824。  new window
43.McCombs M. E. & Evatt D.(1995)。Los temas y los aspectos:Explorando una nueva dimension de la agenda setting【Objects andattributes: Exploring a new dimension of agenda setting】。Communicacion y Sociedad,8 (1),7-32。  new window
44.McCombs M. E.、Llamas J. P.、Lopez-Escobar E.、Rey F.(1997)。Candidate images in Spanish elections:Second level agenda setting effects。Journalism & Mass Communication Quarterly,74 (4),703-717。  new window
45.Noelle-Neumann E. & Mathes R.(1987)。The ‘Event as Event’ and the ‘Event as News’:The significance of ‘Consonance’ for media effects research。European Journal of Communication,2 (4),391-414。  new window
46.Noelle-Neumann, E.(1973)。Kulmulation, konsonanz und öffantlich-keitseffekt。Publizistik,18,26-39。  new window
47.Reese, S. D.(1991)。Setting the media’s agenda:A power balance perspective。Communication Yearbook,14,309-340。  new window
48.Roessler, P.(1999)。The individual agenda-designing process: How interpersonal communications, egocentric networks, and mass media shape the perception of political issues by individuals。Communication Research,26 (6),666-700。  new window
49.Rogers E. M. & Dearing J. M.(1988)。Agenda-setting research:Where has it been,where is it go?。Communication Yearbook,11,555-594。  new window
50.Shaver M. A. & Lacy S.(1999)。The impact of intermedia and newspaper competition on advertising linage in daily newspapers。Journalism & Mass Communication Quarterly,76 (4),729-744。  new window
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會議論文
1.張耀仁(2005)。再思考「市場導向新聞學在台灣」:以《聯合報》新進地方新聞從業人員為例。2005 傳媒的公共性與產業發展學術研討會。嘉義:南華大學傳播管理學系(所)。  延伸查詢new window
2.鍾起惠(1998)。< 新聞產製市場理論的檢視:「京華城觀光休閒購物中心」動土事件之個案分析>。台北。  延伸查詢new window
研究報告
1.Cohen, David(1975)。A Report on a Non-election Agenda Setting Study。Ottawa, Canada。  new window
學位論文
1.呂世民(2005)。顧客認知價值、滿意度與忠誠度關聯性之研究--以蘋果日報為例(碩士論文)。樹德科技大學。  延伸查詢new window
2.江統堉(2003)。報紙贊助藝文展覽之傳播效果研究-以議題設定理論來看聯合報報導馬諦斯特展及其他展覽(碩士論文)。中國文化大學。  延伸查詢new window
3.張卉穎(2004)。蘋果日報對聯合報、中國時報的影響(碩士論文)。國立政治大學。  延伸查詢new window
4.李郁青(1996)。媒介議題設定的第二面向:候選人形象設定效果研究(碩士論文)。國立政治大學,臺北。  延伸查詢new window
5.胡立宗(1999)。《蘋果日報》「讀者要,我們就賣。」(碩士論文)。國立臺灣大學。  延伸查詢new window
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8.黃東烈(2002)。台灣民主化對黨營媒體經營影響之研究--以中央日報為例(碩士論文)。世新大學。  延伸查詢new window
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10.黃湘玲(2003)。跨媒體新聞平台綜效研究--新聞產製及媒體經營管理觀點(碩士論文)。國立臺灣師範大學。  延伸查詢new window
11.陳芸芸(1999)。議題設定理論第二層次探析--以台北市公娼存廢議題為例(碩士論文)。國立政治大學。  延伸查詢new window
12.陸燕玲(2002)。從「名門正派」到明教教徒?--台灣《壹週刊》新聞工作者的調適與認同(碩士論文)。國立臺灣大學。  延伸查詢new window
13.牟迎馨(1997)。新聞跨媒體影響力探析--以晚報與無線電視晚間新聞為例(碩士論文)。國立政治大學。  延伸查詢new window
14.戚毅(2004)。《中央日報處理重大政治事件內容取向之研究》。  延伸查詢new window
15.陳怡君(2004)。擬像與意識形態在八卦媒體之研究:以《壹週刊》為例。  延伸查詢new window
16.顏章盛(2003)。《新聞產製之觀點探討影響台灣電視地方新聞產製之因素》。  延伸查詢new window
17.韓智先(2001)。《網路討論區的議題設定效果研究: 以中華民國八十跨媒體議題設定之探析:整合次領域研究的觀點九年總統大選為例》。  延伸查詢new window
18.Hoppe, L. D.(1969)。Agenda-setting strategies: Pollution policy,Arizona,USA。  new window
圖書
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圖書論文
1.蘇鑰機(1997)。完全市場導向新聞學:《蘋果日報》個案研究。大眾傳播與市場經濟。香港:鑪峰學會。  延伸查詢new window
2.McCombs, M. E.、Shaw, D. L.(1977)。The Agenda-Setting Function of the Press。The emergence of American public issues: The agendasetting function of the press。St. Paul, Minnesota:West Publishing Co.。  new window
3.Lang, Glady Engel、Lang, Kurt(1981)。Watergate: An Exploration of the Agenda-Building Process。Mass Communication Review Yearbook。Sage。  new window
4.Reese, S. D.、Danielian, L. H.(1989)。Intermedia influence and the drug issue: Converging on Cocaine.。Communication campaigns about drugs: Government, media and the public。Hillsdale, NJ:Erlbaum。  new window
 
 
 
 
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