明代中葉以後，隨著當時急劇變化的社會風尚，包括四民階級的改變、市民文化的興起、商業城市的發展等，造成傳統文學也發生許多不得不然的改變，「讀者」、「書商」、「編輯」等後現代性觀念逐漸受到重視，並且改變當時的文學生態。本文從書面文學的傳播文化角度出發，檢視晚明紛繁的書籍類型與文化消費的發展關係，由於印刷技術的進步，加上藏書風氣的盛行，使得書籍的傳播流通更加便捷，無論是日用類書、雜品、叢書、通俗文學……等，皆表現出晚明文學作品中強烈的當代性、實用性，甚至滿足讀者某種心理／精神需求，尤其商賈的滲入後，改變了傳統閱讀模式，文學作品被視為一種可以交易的商品，書商無不竭力尋求各種變創的可能，藉以招徠更多消費群，這種傳播與接受的過程，正好能視為晚明新型文化消費社會的一個生態縮影，藉由這些傳播與消費文化來透視一代閱讀風尚。

Ming Dynasty middle period later, turn along with the nasty upheaval of social vogue, included s-ming (四民) rise, the business city of the change, townspeople of the cultural class ...etc, cause the traditional literature also take place many changes, The modernity idea is subjected to a value gradually, and changes literature ecosystem at that time after "reader", "book business", "editor"...etc. This paper tries the foundation that studies at the predecessors up, sets out from the dissemination cultural angle of the written form literature, examine a numerous and complicated book type and culture consumes of Ming Dynasty of development relation. Because printing the progress of technique, plus the library custom of widely accepted, make the dog's-ear dissemination circulates more and conveniently, particularly business Gu's infiltration after, changed a tradition reading mode, the literature work see to a kind of merchandise that can trade, book the business all makes greatest efforts to look for various change to create of possibility, by with attract more consumptions, this kind of dissemination with accept of process, can see as the night an ecosystem of the clear and new cultural consumerist to miniatured at the right moment, by these spread and consume culture to see through generation reading vogue.