大學發展全人教育，常以通識教育為主軸，通識教育的目的乃在於啟迪學生心智，開發學生思考能力，培養其適應未來生活的能力。面對劇變的廿一世紀，經濟競爭的全球化與資訊科技迅速發展的知識經濟時代，創新思考、批判思考或解決問題之能力，皆是未來世界公民的重要基礎能力；個人的創新與創造能力更成為未來知識工作者的競爭力所在，因此創造力的培養與落實應成為大學通識教育中重要的一環。而創業既可發揮創造力，又兼具實質經濟效益，也成為近年來管理學界的熱門領域。因應如此的時代潮流趨勢，筆者除了開設系所創業管理專業課程，同時也嘗試在通識課程中推動創業管理教育。並藉由對通識教育內涵、國內外創業管理教育的探討，嘗試建構一個符合通識教育理念的創管教育課程設計。課程以「目標導向、行動學習」為核心理念，運用實體上課與網路大學平台「虛實合一」的教學模式，以及涵蓋創意與創業基礎課程講授、個案經驗分享、創業個案參訪、補充性課程、業者指導和參與創業競賽等多元的課程內容提供學生創業的基礎知識， 同時藉由里程碑概念逐步引導學子往期末「創業競賽」目標邁進。本文以「微型創業」課程個案為研究主軸，闡述課程設計理念及其執行方法，並進一步透過目前已執行之個案說明此一創業管理課程模組的初步成果。

The whole-person education at most universities nowadays tends to focus on general education whose purpose is to inspire students’ minds, help them develop the abilities of thinking and adapting themselves to life in the future. The 21st century is the era of knowledge economy with global economic competition and rapid development of information technology. The abilities of creativity, critical thinking and problem solving are all fundamental abilities for future citizens. For knowledge workers in the future, the abilities of innovation and creativities are the source of competitiveness. As a result, the cultivation of creativity has become an important part in the general education at colleges. Meanwhile, starting a new venture is an activity that not only requires creativity but also brings substantial economic benefits; therefore, it has also recently become a popular topic in the field of management. In response to such trend, the researcher of this study has been promoting Entrepreneurship Education in general education courses in addition to department-level courses. By analyzing the contents of general education and Entrepreneurship Education both in Taiwan and in other countries, the researcher attempts to develop curriculum design of Entrepreneurship Education that corresponds to the goals of general education. The core of this curriculum design is “learning by objective-oriented practice,” using the teaching model that combines reality (classes in classroom) and virtuality (classes on the Web-based platform). The course content covers lectures on creativity and fundamentals of entrepreneurship management, experience sharing of different cases, visits to cases of new ventures, supplementary courses, and guidance from the industry and entrepreneurship competition, providing students with all the fundamental knowledge for starting new ventures. Meanwhile, the concept of “milestones” is also used to gradually guide students to the entrepreneurship competition at the end of the semester. This study focuses on the case study of “New Venture Management of Micro-Firms” program at Sun Yat-sen University, exploring its concepts of curriculum design and implementation and, through this case study, manifesting the preliminary results of the curriculum design model of Entrepreneurship Education developed by the researcher.