Due to the outstanding performance of the American tennis players and the remarkable success of mega sporting events held n the United States, people are curious about their successful factors. In order to develop a model for the Taiwan society to reform its sports development, this research engaged in fieldworks to investigate the development of American grassroots tennis from the micro-perspectives. The traditional macro-perspectives, such as the holistic system for the society and its top players, were not adopted in this study. Narrative inquiry, on of the qualitative methods, was employed to present the whole story about the Greeley Cancer Tournament. Triangulation was applied to verify the trustworthiness and dependability of the findings. The main sections in this study included a brief introduction of the tournament, human resources in the organizing committee, event logistics, competition matters, sponsorship and marketing, and reflections of the tournament. Our findings revealed that the organizing committee successfully integrated the tennis players, community residents, government unites, event sponsors, and press media into a community-based and event-oriented entity. Utilizing tennis event as a medium, the core components identified in this study constitute positive connections among event participants and the related parties which in turn strengthen the foundation of the tournament. Indeed, the tournament is highly connected with Greeley's culture and deeply rooted in its residents' life.