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題名:層級分析法於研究所選校模式之應用--以技職體系為例
書刊名:醒吾學報
作者:陳惠君陳慶忠張維庭王玉芬莊佩珊
作者(外文):Chen, Hui-chunChen, Chin-chungChang, Wei-tingWang, Yu-fenJhuang, Pei-shan
出版日期:2007
卷期:33
頁次:頁77-102
主題關鍵詞:層級程序分析法選校準則技職教育Analytic hierarchy processSchool choosing modelTechnological and vocational education
原始連結:連回原系統網址new window
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  • 共同引用共同引用:584
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近年來,我國教育政策及市場自由化致使高等教育機構數量據增,導致學生有更大空間與更多元化的選擇來決定就讀的學校。臺灣的技職教育為配合產業結構的轉型及社會的需要,積極培育高等技職人才,高等技職校院也持續擴張。隨著商業活動的劇烈變化,人力的競爭也更加激烈,而技職體系學生在大學教育結束後,為加強專業知識與技能,繼續進修碩士學位也成為許多人的選擇。然而,面對眾多選擇但有限資源(如金錢)的情況下,如何有效的選擇對自己最佳的學校便顯得十分重要。因此,本研究經由文獻探討,將技職院校學生在未來學校選擇時所考量的因素歸納及整理,同時並運用AHP法對選校準則因素與屬性進行排序,以提供學生於選校時之比較與評估。結果顯示在準則因素上以就業因素是最為重要,其次為聲望因素、學習因素,最後為生活因素。而在屬性上則以企業評價、產學合作、證照輔導為前三項最重要的因素。最後本研究針對國內技職院校商學相關研究所來進行評估,結果以臺北科技大學為所有被選擇學校的首選,高雄第一科技大學次之,雲林科技大學則為第三選擇。
During the last decades, technological and vocational education (TVE) in Taiwan has been dramatically changed. TVE has played a very important role in Taiwan's economic transformation. Recently, the domestic and international situation has undergone enormous changed. To keep pace with industry changes, social needs, and technological advancement, a lot of the undergraduates continue on studying the graduate school to promote their own skills and capabilities. However, while facing numerous choices and limited resources (such as budgets), how to make an effective choice seems to be very important. Therefore, this research generalizes criteria in school choosing model from literature reviews and employs AHP to assess the factors of choosing graduate schools objectively. The study is able to provide some advices to the students who are willing to go to graduate school in Taiwan. The results show that the employment factor is considered most important and the livelihood factor is paid less attention to. Finally, according to the weights derived from AHP, the research ranks 14 graduate schools and finds that the first choice is National Taipei University of Technology, the second choice is National Kaohsiung First University of Science and Technology, and the third choice is National Yunlin University of Science and Technology.
期刊論文
1.Nicholls, J.、Harris, J.、Morgan, E.、Clarke, K.、Sims, D.(1995)。Marketing higher education: The MBA experience。International Journal of Educational Management,9(2),31-38。  new window
2.Soutar, G. N.、Turner, J. P.(2002)。Students' preferences for university: A conjoint analysis。The international Journal of educational Management,16(1),40-45。  new window
3.Davis, P.、Williams, J.(2001)。For Me or Not For Me? Fragility and Risk in Mature Students'€™ Decision-marking。Higher Education Quarterly,55(2),185-203。  new window
4.Ineson, E. M.、Kempa, P. F.(1996)。Selection for Vocational Courses at University: part2--Perspectives of University Admission Officers。Education & Training,38(9),13-19。  new window
5.Krampf, R. F.、Heinlein, A. C.(1981)。Developing Marketing Strategies and Tactics in Higher Education through。Target Market Research. Decision,12(2),175-192。  new window
6.Lin, L.(1997)。What Are Student Education and Educational Related Needs。Marketing and Research Today,25(3),199-212。  new window
7.Mortimer, K.(1997)。Recruiting Overseas Undergraduate Students: Are their Information Requirements being Satisfied。Higher Education Quarterly,51(3),225-238。  new window
8.Oosterbee, H.、Groot, W.、Hartong, J.(1992)。An Empirical Analysis of University Choice and Earnings。De Economist,140(3),293-309。  new window
9.Qureshi, S.(1995)。College Accession Research: New Variables in an Old Equation。Journal of Professional Services Marketing,12(2),163-170。  new window
10.Schleef, D.(2000)。That'€™s a Good Question: Exploring Motivations for Law and Business School Choice。Sociology of Education,73(3),155-194。  new window
11.Veloutsou, C.、Lewis, J. W.、Paton, R. A.(2004)。University Selection: Information Requirements and Importance。The International Journal of Educational Management,18(3),160-171。  new window
12.Veloutsou, C.、Paton, R. A.、Lewis, J. W.(2005)。Consultation and Reliability of Information Sources Pertaining to University Selection。The International Journal of Educational Management,19(4),279-291。  new window
13.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
14.林水順、莊英慎(20000300)。技職學院行銷作為與特性認知分析--以國立勤益技術學院為例。中華管理學報,1(1),33-54。new window  延伸查詢new window
學位論文
1.林素珠(2002)。影響技術學院甄試生選校決策因素及其資訊管道之探討(碩士論文)。大葉大學。  延伸查詢new window
2.許益財(2002)。學生選擇臺北市高中職學校因素(碩士論文)。國立臺北科技大學,臺北市。  延伸查詢new window
3.王惠美(2003)。商職學生選校評估準則之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
4.陳瑞萍(2000)。師範院校招生行銷策略規劃之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
5.曹春隆(2001)。專科學生升學與選擇校系態度之研究(碩士論文)。大葉大學。  延伸查詢new window
6.李美樺(2002)。我國高等技職教育市場定位分析之研究--以科技大學為例(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
 
 
 
 
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