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W.(1999)。傳播理論。傳播理論。北京。 延伸查詢 | 19. | Adler, Ronald B.、Rodman, G.(2006)。Understanding Human Communication。Understanding Human Communication。New York。 | 20. | Dahlgren, P.(1985)。The Modes of reception: For a Hermeneutics of TV News。Television in Transition。London。 | 21. | Grabowski, B. L.(2004)。Generative Learning Contributions to the Design of Instruction and Learning。Handbook of Research on Educational Communications and Technology。New Jersey。 | 22. | Maibach, Edward、Parrott, Roxanne Louiselle(1995)。Designing Health Messages: Approaches from Communication Theory and Public Health Practice。Designing Health Messages: Approaches from Communication Theory and Public Health Practice。Thousnd Oaks, CA.。 | 23. | Phillips, Peter L.(2004)。Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage。Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage。New York。 | 24. | Ogden, C. K.、Richard, I. 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