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題名：流通產業內部行銷、關係品質與服務導向組織公民行為之關係
書刊名：高應科大人文社會科學學報
作者：劉慶洲／黃建榮 引用關係
作者(外文)：Liu, Ching-chou／Huang, Chien-jung
出版日期：2008
卷期：5
頁次：頁179-203
主題關鍵詞：內部行銷；服務導向組織公民行為；關係品質；流通業；Internal marketing；Service-oriented organizational citizenship behavior；Relationship quality；Distribution industry
原始連結：連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:135
  • 點閱點閱:35
期刊論文
1.Anderson, J. C.、Narus, J.(1990)。A Model of Distribution Firm and Manufacturer Working Relationships。Journal of Marketing，54(1)，42-58。  new window
2.Ahmed, P. K.、Rafiq, M.(2003)。Commentary Internal Marketing Issues and Challenges。European Journal of Marketing，37(9)，1177-1186。  new window
3.Anderson, E.、Chu, W.、Weitz, B.(1987)。Industrial Purchasing: An Empirical Exploration of the Buyclass Framework。Journal of Marketing，51，71-86。  new window
4.George, W. R.(1977)。The Retailing of Services: A Challenging Future。Journal of Retailing，53(3)，91-95。  new window
5.劉慶洲、黃建榮(20070700)。臺灣旅館業心理契約違反、組織信任與組織公民行為之關係。高應科大人文社會科學學報，4，275-308。new window  延伸查詢new window
6.Frazier, G. L.、Spekman, R. E.、O'Neal, C. R.(1988)。Just-In-Time Exchange Relationships in Industrial Markets。Journal of Marketing，52(4)，52-67。  new window
7.關復勇、鍾昆原、黃建榮(20020900)。連鎖便利商店內部行銷、督導效能與關係連結之關連性研究。人力資源管理學報，2(3)，65-83。new window  延伸查詢new window
8.Gobdel, B. C.、Vecchio, Robert P.(1984)。The Vertical Dyad Linkage Model of Leadership: Problems and Prospects。Organizational Behavior and Human Performance，34(1)，5-20。  new window
9.沈進成、張延蓉(20021200)。內部行銷、組織承諾、工作滿足與顧客導向服務關係之研究--以主題遊樂園為例。旅遊管理研究，2(2)，79-99。new window  延伸查詢new window
10.黃營杉、齊德彰(20041000)。服務業內部行銷、企業文化、工作滿足與經營績效間關聯性之研究--以臺灣國際觀光旅館為例。管理與系統，11(4)，485-507。new window  延伸查詢new window
11.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
12.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
13.Anderson, J. C.、Narus, J. A.(1984)。A Model of the Distributor'€™s Perspective of Distributor-Manufacturer Working Relationship。Journal of Marketing，48(3)，62-74。  new window
14.Bak, Constance A.、Vogt, Leslie H.、George, William R.、Greentree, I. Richard(1994)。Management by Team: An Innovative Tool for Running a Service Organization Through Internal Marketing。Journal of Services Marketing，8(1)，37-47。  new window
15.Kotler, Philip(1972)。A generic concept of marketing。Journal of Marketing，36(2)，46-54。  new window
16.House, Robert J.(1971)。A path goal theory of leadership effectiveness。Administrative Science Quarterly，16(3)，321-339。  new window
17.Collins, Brett、Payne, Adrian(1991)。Internal Marketing: A New Perspective for HRM。European Management Journal，9(3)，261-270。  new window
18.周逸衡、黃盈裕、施清仁(20020700)。配銷商與經銷商之關係連結研究--以電腦週邊產品銷售產業為例。東海管理評論，4(1)，55-90。new window  延伸查詢new window
19.Berry, Leonard L.(1981)。The Employee as Customer。Journal of Retail Banking，3(3)，24-25。  new window
20.Bitner, Mary Jo、Booms, Bernard H.、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable & Unfavorable Incidents。Journal of Marketing，54(1)，71-84。  new window
21.Schneider, Benjamin、Bowen, David E.(1985)。Employee and Customer Perceptions of Service in Banks: Replication and Extension。Journal of Applied Psychology，70(3)，423-433。  new window
22.Chen, M. J.、Farh, J. L.、MacMillan, I. C.(1993)。An exploration of the expertness of outside informants。Academy of Management Journal，36(6)，1614-1632。  new window
23.Scandura, T. A.、Graen, G. B.(1984)。Moderating effects of initial leader-member exchange status on the effects of a leadership intervention。Journal of Applied Psychology，69(3)，428-436。  new window
24.Podsakoff, P. M.、Ahearne, M.、MacKenzie, S. B.(1997)。Organizational citizenship behavior and the quantity and quality of work group performance。Journal of Applied Psychology，82(2)，262-270。  new window
25.Bettencourt, Lance A.、Gwinner, Kevin P.、Meuter, Matthew L.(2001)。A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors。Journal of Applied Psychology，86(1)，29-41。  new window
26.Hogan, J.、Hogan, R.、Busch, C. M.(1984)。How to Measure Service Orientation。Journal of Applied Psychology，69(1)，167-173。  new window
27.George, William R.(1990)。Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level。Journal of Business Research，20(1)，63-70。  new window
28.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。  new window
29.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。  new window
30.Bettencourt, Lance A.、Brown, Stephen W.(1997)。Customer-contact employees: Relationships among workplace fairness, job satisfaction and prosocial service behaviors。Journal of Retailing，73(1)，39-61。  new window
31.Gladstein, Deborah L.(1984)。Groups in Context: A Model of Task Group Effectiveness。Administrative Science Quarterly，29(4)，499-517。  new window
32.Joseph, W. Benoy(1996)。Internal Marketing Builds Service Quality。Journal of health care marketing，16(1)，54-59。  new window
33.Morrison, E. W.(1996)。Organizational Citizenship Behavior as a Critical Link between HRM Practices and Service Quality。Human Resource Management，35(4)，493-512。  new window
34.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research，29(1)，18-34。  new window
35.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。  new window
36.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
37.Rafig, Mohammed、Ahmed, P. K.(1993)。The Scope of Internal Marketing: Defining the Boundary Between Marketing and Human Resource Management。Journal of Marketing Management，9(3)，219-232。  new window
38.許金田、胡秀華、凌孝綦、鄭伯壎、周麗芳(20041200)。家長式領導與組織公民行為的關係：上下關係品質之中介效果。交大管理學報，24(2)，119-149。new window  延伸查詢new window
39.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
40.黃識銘、余泰魁(20060700)。關係連結與未來關係互動之研究--關係品質中介效果。管理與系統，13(3)，265-292。new window  延伸查詢new window
41.Roberts, Keith、Varki, Sajeev、Brodie, Rod(2003)。Measuring the Quality of Relationships in Consumer Service: An Empirical Study。European Journal of Marketing，37(1/2)，169-196。  new window
42.Naude, P.、Desai, J.、Murphy, J.(2003)。Identifying the Determinants of Internal Marketing Orientation。European Journal of Marketing，37(9)，1205-1220。  new window
會議論文
1.顏幸枝(2007)。内部行銷、領導信任、工作滿足與顧客導向間關係之研究-以M直銷公司爲例177-204。  延伸查詢new window
學位論文
1.李佳錡(2006)。探索服務導向之組織公民行為─組織承諾與社會網絡連結之中介觀點(碩士論文)。萬能科技大學。  延伸查詢new window
2.郭松遠(2006)。組織公正、信任與服務導向組織公民行為之研究(碩士論文)。中國文化大學，台北市。  延伸查詢new window
3.Mummalaneni, V.(1987)。The Influence of a Close Personal Relationship between the Buyer and the Seller on the Continued Stability of Theory Role Relationships(博士論文)。Pennsylvania State University，University Park。  new window
4.李欣怡(2005)。探討台灣觀光旅館內部行銷、心理依附與服務導向組織公民行為關係之研究(碩士論文)。國立高雄餐旅學院，高雄市。  延伸查詢new window
5.楊嘉琪(2005)。內部行銷、員工信任與服務導向組織公民行為之研究(碩士論文)。中國文化大學，台北市。  延伸查詢new window
6.廖婉鈞(2006)。內部行銷對組織公民行為的影響(碩士論文)。國立成功大學。  延伸查詢new window
7.韓建玲(1998)。內部行銷對顧客導向行為影響之研究--以民營銀行業為例(碩士論文)。國立中山大學。  延伸查詢new window
8.林忠家(2005)。內部行銷知覺、工作滿足與服務導向組織公民行為關係之研究--以壽險業為例(碩士論文)。真理大學。  延伸查詢new window
9.巫喜瑞(2001)。服務業内部行銷導向、組織支持、工作滿足與顧客導向間關係之研究--銀行業之例(博士論文)。中山大學。new window  延伸查詢new window
圖書
1.行政院主計處(2004)。工商服務業普查--批發、零售及餐飮業。台北：行政院主計處。  延伸查詢new window
2.林正修、黃良志、蘇琨發、鄭永忠(2004)。流通業人力資源管理與實務。台中：滄海書局。  延伸查詢new window
3.許英傑(2005)。流通經營管理。新陸書局。  延伸查詢new window
4.Cahill, D. J.(1996)。Internal Marketing: Your Company€™s Next Stage of Growth。The Haworth Press。  new window
5.Hersey, P、Blanchard. K. H.(1974)。Management of Organizational Behavior: Utilizing Human Resources。NJ：Prentice-Hall。  new window
6.Kotler, Philip、Armstrong, Gary(1991)。Principles of Marketing。Englewood Cliffs, NJ：Prentice-Hall。  new window
7.Fiedler, Fred E.(1967)。A Theory of Leadership Effectiveness。New York：McGraw-Hill。  new window
8.Barnard, Chester I.(1938)。The Functions of the Executive。Harvard University Press。  new window
9.Organ, Dennis W.(1988)。Organizational Citizenship Behavior: The Good Soldier Syndrome。Lexington Press。  new window
圖書論文
1.Van Dyne, L.、Cummings, L. L.、Parks, J. M.(1995)。Extra-role behaviors: In pursuit of construct and definitional clarity。Research in Organizational Behavior。Greenwich, CT：JAI Press Inc。  new window
2.George, W. R.、Grönroos, C.(1989)。Developing Customer-Conscious Employee at Every Level Internal Marketing。Handbook of Services Marketing。New York, NY：AMACOM。  new window
3.Graen, G.(1976)。Role making processes within complex organizations。Handbook of industrial and organizational psychology。Chicago：Rand McNally。  new window
4.Grönroos, Christian(1981)。Internal marketing: An integral part of marketing theory。Marketing of services。Chicago, Illinois：American Marketing Association。  new window
5.Borman, Walter C.、Motowidlo, Stephan J.(1993)。Expanding the Criterion Domain to Include Elements of Contextual Performance。Personnel selection in organizations。Jossey-Bass。  new window
 
 
 
 
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