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題名：服務品質、服務價值、休閒體驗、滿意度與行爲意向之研究--以澎湖海上平臺爲例
書刊名：島嶼觀光研究
作者：黃秋藤／胡俊傑 引用關係／楊倩姿 引用關係
作者(外文)：Huang, Chiu-teng／Hu, Chun-chieh／Yang, Chien-tzu
出版日期：2010
卷期：3:1
頁次：頁81-99
主題關鍵詞：海上平臺；服務品質；服務價值；休閒體驗；滿意度；行爲意向；Offshore recreation platform；Service quality；Service value；Leisure experience；Satisfactions；Behavioral intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:150
早期豐沛的漁業資源，造就了澎湖興盛的漁業發展，更曾經讓澎湖擁有小香港的美譽。然而，隨著近年來漁業資源日益枯竭，原屬地方經濟命脈的傳統捕撈漁業亦快速沒落，傳統漁村因此陷入發展停滯的窘境，依賴海洋為生的漁民為謀求生計，轉而投入另一項同樣倚重海洋資源的休閒漁業來發展。本研究欲深入瞭解澎湖的休閒漁業發展現況，故挑選近年來參與遊客人數最多，未來發展潛力最大，以及對海洋資源干擾最小的海上平台開始著手。 本研究透過問卷調查，瞭解遊客對澎湖海上平台的服務品質、服務價值、休閒體驗、滿意度與行為意向之看法，希望能夠發現產業現存之問題，期能進一步改善海上平台的營運管理，並對滿足遊客需求及期望有所助益。研究結果發現，澎湖海上平台的服務品質對遊客滿意度及行為意向具部份顯著之影響。澎湖海上平台的服務價值對遊客滿意度及行為意向具顯著之影響。澎湖海上平台的休閒體驗對遊客滿意度及行為意向具顯著之影響。
The abundant fishery resource encouraged the fishery development of Penghu in the ancient time and earned the reputation of “Small Hong Kong”. As the fishery resource became dried up, the economic lifeline, capture fishery, rapidly declined. The development of traditional fishing village had ceased. Residents who lived on ocean started to develop the recreational fishery. This study aimed at the present situation of recreational fishery in Penghu and chose the most popular and potential activity, offshore recreation platform, as the target which also had less interruption to the environment. Through questionnaires made by tourists, this study could understand their opinion of service quality, service value, leisure experience, satisfaction, and behavioral intention toward offshore recreation platform. We intended to discuss the existing problems, improved the management of offshore recreation platform, and met the demand of tourists. The result indicated the service quality had partial effect on the satisfaction and behavioral intention. The service value had great effect on the satisfaction and behavioral intention, and so did leisure experience.
期刊論文
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2.江榮吉(1999)。休閒農漁業之發展。興大農業，31，13-17。  延伸查詢new window
3.胡安慶(2002)。富麗漁村與發展休閒農業。漁業推廣，188，28-31。  延伸查詢new window
4.林梓聯(1997)。彩繪休閒漁業。海洋台灣雙月刊，2。  延伸查詢new window
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6.胡興華(19960200)。發展臺灣休閒漁業。漁業推廣，113，34-42。  延伸查詢new window
7.Tichy, N. M.、Tushman, M. L.、Fombrun, C.(1979)。Social network analysis for orgnanizations。Academy of Management Review，4(4)，507-519。  new window
8.Gulati, R.、Singh, H.(1998)。The Architecture of Cooperation: Managing Coordination Uncertainly and Interdependent in Strategy Alliance。Administrative Science Quarterly，43，781-814。  new window
9.Lyles, M. A. and J. E. Salk,(1996)。Knowledge Acquisition from Foreign Parents in International Joint Ventures。Journal of International Business Studies，27(5)，877-904。  new window
10.Podolny, Joel M.、Page, Karen L.(1998)。Network Forms of Organization。Annual Review of Sociology，24(1)，57-76。  new window
11.Burt, R. S.(1997)。The Contigent Value of Social Capital。Administrative Science Quarterly，42(2)，339-365。  new window
12.江榮吉(19920700)。休閒漁業經營管理。中國水產，475，47-52。  延伸查詢new window
13.Kim, W. C.、Mauborgne, R.(1999)。Strategy, Value Innovation, and the Knowledge Economy。Sloan Management Review，40(3)，41-54。  new window
14.Collis, David J.、Montgomery, Cynthia A.(19950700)。Competing on Resources: Strategy in the 1990s。Harvard business Review，73(4)，118-128。  new window
15.Gulati, Ranjay、Nohria, Nitin、Zaheer, Akbar(2000)。Strategic Networks。Strategic Management Journal，21(3)，203-215。  new window
16.Koka, B. R.、Prescott, J. E.(2002)。Strategic alliances as social capital: A multidimensional view。Strategic Management Journal，23(9)，794-816。  new window
17.Dhanaraj, Charles、Parkhe, Arvind(2006)。Orchestrating Innovation Networks。Academy of Management Review，31(3)，659-669。  new window
18.Larson, Andrea(1992)。Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships。Administrative Science Quarterly，37(1)，76-104。  new window
19.Iansiti, Marco、Levien, Roy(2004)。Strategy as Ecology。Harvard Business Review，82(3)，68-78。  new window
20.Miles, Raymond E.、Snow, Charles C.(1992)。Causes of Failure in Network Organizations。California Management Review，34(4)，53-72。  new window
21.Mata, Francisco J.、Fuerst, William L.、Barney, Jay B.(1995)。Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis。MIS Quarterly，19(4)，487-505。  new window
22.Bharadwaj, A. S.(2000)。A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation。MIS Quarterly，24(1)，169-196。  new window
23.Johanson, Jan、Mattsson, Lars-Gunnar(1987)。Interorganizational relations in industrial systems: a network approach compared with the transaction-cost approach。International Studies of Management and Organization，17(1)，34-48。  new window
24.Inkpen, Andrew C.、Tsang, Eric W. K.(2005)。Social capital, networks, and knowledge transfer。The Academy of Management Review，30(1)，146-165。  new window
25.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review，33(3)，114-135。  new window
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29.Freeman, Linton C.(1978)。Centrality in social networks conceptual clarification。Social Networks，1(3)，215-239。  new window
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34.Doz, Y. L.(1996)。The evolution of cooperation in strategic alliances: Initial conditions or learning processes?。Strategic Management Journal，17，55-84。  new window
35.Moore, J. F.(1998)。The rise of a new corporate form。Washington Quarterly，21(1)，167-181。  new window
研究報告
1.呂尙謙(2008)。澎湖海洋生物多樣性之保育。  延伸查詢new window
2.莊慶達、歐慶賢、吳宗瓊(1996)。台北縣發展休閒漁業整體資源規劃之研究。  延伸查詢new window
3.Garcia-Pont, C.、Nohria, N.(1999)。Local versus global mimetism: The dynamics of alliance formation in the automobile industry。  new window
4.Matthyssens, P.、Vandenbempt K.、L. berghman(2003)。Value innovation in business markets: re-conceiving industry models。Switzerland, Lugano。  new window
5.Pankaj Ghemawat(2002)。Competition and Business Strategy in Historical Perspective。  new window
學位論文
1.鄒君瑋(1995)。高雄縣茄萣鄉興達港區遊客對休閒漁業活動參與意願及其對經營管理態度之研究(碩士論文)。東海大學，台中市。  延伸查詢new window
2.邱五岳(2006)。供應鏈協同價值創新合作程度與績效的關係研究－指標與衡量(碩士論文)。國立成功大學。  延伸查詢new window
3.陳明德(2005)。以資源基礎觀點探討農家與非農家經營之休閒農場(碩士論文)。南華大學。  延伸查詢new window
4.王偉哲(1997)。遊客對休閒農業之認知與體驗之研究(碩士論文)。逢甲大學，臺中。  延伸查詢new window
5.許凱玲(2006)。台灣微型創業者的機會與資源及新價值創造動態過程研究(碩士論文)。國立政治大學。  延伸查詢new window
6.劉子歆(2004)。策略創業與價值創造：一個比較性個案研究(博士論文)。國立清華大學。  延伸查詢new window
圖書
1.洪國雄(1996)。澎湖產業印象：走過潮間帶。澎湖縣立文化中心。  延伸查詢new window
2.陳春暉(2003)。澎湖的魚類。澎湖：行政院農業委員會水產試驗所。  延伸查詢new window
3.Moore, James F.(1996)。The Death of Competition: Leadership and Strategy in the Age of Business Ecosystem。New York：Harper Business。  new window
4.Mitchell, J. C.(1969)。Social networks and urban situations。Manchester University Press。  new window
5.Selznick, Philip(1957)。Leadership in administration: A sociological interpretation。Harper & Row。  new window
6.李之煒、李維嘉(2001)。微軟攻略記。香港。  延伸查詢new window
其他
1.交通部觀光局澎湖國家風景區管理處(2003)。澎湖縣休閒漁業整體開發規劃案。  延伸查詢new window
2.(1998)。澎湖風景特定區旅客調查暨旅遊人次推估。  延伸查詢new window
3.(1999)。澎湖風景特定區觀光宣傳推廣策略規劃。  延伸查詢new window
圖書論文
1.Krackhardt, D.(1994)。The strength of Strong Ties: The Importance of Philos in Organizations。Networks and Organizations: Structure, Form, and Action。Boston, MA。  new window
2.Granovetter, Mark S.(1992)。Problems of Explanation in Economic Sociology。Networks and Organizations: Structure, Form, and Action。Boston, Massachusetts：Harvard Business School Press。  new window
 
 
 
 
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