This study aims to explore travel motivation, travel preference of tourists to the Yuan Tan Ecological Park and also assess the influences of both on willingness to revisit. By adopting convenience sampling, a total of 550 questionnaires were issued, and 506 questionnaires were valid, the researchers used descriptive statistics, factor analysis, Pearson product -moment correlation and stepwise multiple regression analysis to analyze the data. The findings show that: 1. Female, married, middle age and junior college & university were more significant in point of geographic characteristics 2.Major travel motivation were "healthily-friendly outdoor activities"; "cascade" was picked as the most travel preference; "Relaxation & Recuperation brought by nature landscape" was more significant in travel satisfaction; in point of willingness to revisit "A recommendation to friends and family" as the highest; 3. Travel motivation, travel preference, tourist satisfaction were positive correlation with willingness to revisit . 4. Travel preference, tourist satisfaction could be used to significantly predict the willingness to revisit. Based on these findings, this study gives not only practical effects to the tourism marketers on the field of tourism management, it also provides the further study an orientation to theoretical advancement in the field of tourism to Yuan-Tan Ecological Park or other destinations.