:::

詳目顯示

回上一頁
題名:應用層級分析法建構連鎖餐飲業加盟評估量表
書刊名:朝陽商管評論
作者:黃勇富 引用關係李素箱 引用關係蔡宏仁林永盛林宥姍
作者(外文):Huang, Yung-fuLee, Su-shiangTsai, Hung-jenLin, Yung-shengLin, Yu-shan
出版日期:2015
卷期:14:1
頁次:頁1-24
主題關鍵詞:連鎖餐飲業加盟評估量表層級分析法Chain restaurant industryFranchise assessment scaleAnalytical hierarchy processAHP
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:564
  • 點閱點閱:116
2008年爆發全球金融海嘯,世界各國的失業率不斷創新高,我國政府提出的因應方案中有一項為「鼓勵失業者以加盟方式自行創業」,凡依照規定並以加盟方式自行創業者,政府皆予以部份補助。隨著進入餐飲業的投資人或加盟主日益增加及連鎖餐飲加盟總部數如雨後春筍般的成立,加盟總部與加盟主之間不時發生衝突與紛爭事件。為降低彼此間的衝突與糾紛,雙方彼此了解狀況後再進行簽約合作,降低合作失敗率。本研究參考過去相關研究,並透過專家訪談,歸納出連鎖餐飲業加盟評估指標,運用層級分析法,建立連鎖餐飲業加盟評估模型。實證研究發現,本研究之模型有助於加盟總部了解加盟主的想法,可以做為加盟總部將來在甄選新進加盟主時重要且具體的參考依據。
The outbreak of the global financial tsunami in 2008 has resulted in a constant increase in the unemployment rate all over the world. In response to the crisis, our government has proposed several programs, and one of them is to encourage the unemployed to start their own business by franchising: the Government will partly subsidize for those franchisees that start their own business in accordance with relevant regulations. With the constantly increasing amount of the number of the investors or franchisees in the chain restaurant industry and the rapidly growing number of the establishment of franchisors, conflicts and disputes between franchisors and franchisees have also occurred at times. In order to reduce the occurrence of conflicts and disputes, an aptitude test should be taken before signing the contracts, and the failure rate of cooperation will be also reduced if both parties can sign the contracts after they have a better understanding of each other. By adopting the past related researches as reference and interviewing with experts, this study had summarized some evaluation indicators suitable for franchising in the chain restaurant industry. Moreover, this study had also established an evaluation model for franchising in the chain restaurant industry by applying the method of Analytic Hierarchy Process (AHP). According to the results of the empirical research, the model suggested in this study can help franchisors to obtain a further understanding of franchisees, and the franchisors can use it as an important and specific reference basis while selecting the new franchisees in the future.
期刊論文
1.Gilad, Benjamin、Levine, Philip(1986)。A Behavioral Model of Entrepreneurial Supply。Journal of Small Business Management,24(4),45-53。  new window
2.Curran, J.、Stanworth, J.(1983)。Franchising in the modern economy towards a theoretical understanding。International Small Business Journal,2,8-23。  new window
3.Lutz, Reginald A.、Stewart, Alice C.(1998)。Franchising for sustainable advantage? Comparing the performance of independent retailers and trade-name franchisees。Journal of Business Venturing,13,131-150。  new window
4.Markides, C. C.、Willamson, P. J.(1994)。Related Diversification, Core Competence and Corporate Performance。Strategic Management Journal,13,363-380。  new window
5.Poe, R.(1990)。Take the Franchise Test; Seven Traits of the Perfect Franchisee。Success,37(8),62-66。  new window
6.Sanghavi, N.(2004)。Retail Franchising as a Growth Strategy。European Retail Digest,42,27-30。  new window
7.Tatham, R. L.、Douglass, R.、Bush, R. F.(1972)。An Analysis of Decision Criteria in Franchisor/Franchisee Selection Processes。Journal of Retailing,48(1),16-21。  new window
8.Falbe, C. M.、Welsh, D. H. B.(1998)。NAFTA and franchising: A comparison of franchisor perceptions of characteristics associated with franchisee success and failure in Canada, Mexico and United States。Journal of Business Venturing,13(2),151-171。  new window
9.Jambulingam, T.、Nevin, J.(1999)。Influence of Franchisee Selection Criteria on Outcomes Desired by the Franchiser。Journal of Business Venturing,14(4),363-395。  new window
10.Oxenfeldt, Alfred R.、Kelly, Anthony O.(1968)。Will Successful Franchise Systems Utimately become wholly Owned Chains。Journal of Retailing,44(4),69-83。  new window
11.Withane, S.(1991)。Franchising and Franchisee Behavior: An Examination of Opinions, Personal Characteristics, and Motives of Canadian Franchisee Entrepreneurs。Journal of Business Management,29(1),22-29。  new window
12.Rubin, Paul H.(1978)。The Theory of the Firm and the Structure of the Franchise Contract。The Journal of Law & Economics,21(1),223-233。  new window
13.Combs, J. G.、Ketchen, D. J. Jr.(2003)。Why Do Firms Use Franchising as an Entrepreneurial Strategy?: A Meta-analysis。Journal of Management,29(3),443-465。  new window
14.Hunt, S. D.(1997)。Resource-Advantage Theory: An Evolutionary Theory of Competitive firm Behavior?。Journal of Economic Issues,31(1),59-77。  new window
15.Dubini, P.(1989)。The Influence of Motivations and Environment on Business Start-Ups: Some Hints for Public Policies。Journal of Business Venturing,4(1),11-26。  new window
16.Das, Tushar K.、Teng, Bing-Sheng(2000)。A resource-based theory of strategic alliances。Journal of Management,26(1),31-61。  new window
17.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
18.Chatterjee, Sayan、Wernerfelt, Birger(1991)。The Link between Resources and Type of Diversification: Theory and Evidence。Strategic Management Journal,12(1),33-48。  new window
19.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management,17(1),99-120。  new window
學位論文
1.林雪芳(2010)。餐飲創業動機與關鍵成功因素認知之探討(碩士論文)。義守大學。  延伸查詢new window
2.黃麗津(1998)。就平版印刷業之資源特性評估策略性合作模式之可行性研究(碩士論文)。文化大學。  延伸查詢new window
3.黃寶棟(2006)。人格特質、創業動機、創業策略與創業績效之關係研究--以台灣區中小企業創業家為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Khan, Mahmood A.(2010)。餐飲連鎖經營。台北:揚智。  延伸查詢new window
2.賴山水(1996)。連鎖加盟經營。台北:賴鍾淼發行。  延伸查詢new window
3.Cooper, A. C.、Gimeno-Gascon, F. J.、Woo, C. Y.(1992)。Prediction of new venture survival and growth probabilities based upon initial resources。Krannert Graduate school of Management。  new window
4.Silvester, T.、Stanworth, J.、Purdy, D.、Hacliffe, M.(1996)。Secrets of Success。University of Westminster。  new window
5.Deci, Edward、Ryan, Richard(1985)。Intricic Motivation and Self-determination。New York, NY:Plenum Press Publishing Co.。  new window
6.Blau, P. M.(1964)。Exchange and Power in Social Life。New York:John Wiley and Sons。  new window
7.Hofer, Charles W.、Schendel, Dan E.(1978)。Strategy formulation: analytical concepts。West Publishing Company。  new window
8.Münch, R.(1993)。Sociological Theory: From the 1850s to the Present。Chicago:Nelson-Hall Publishers。  new window
9.Justis, R. T.、Judd, R. J.(1998)。Franchising。Houston, TX:Dame。  new window
其他
1.Drucker, P. F.(19950329)。The Network Society。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE