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題名：募兵行不行？國軍招募廣告的效能檢驗：調節焦點與社會距離的觀點
書刊名：復興崗學報
作者：傅文成 引用關係／黃琝戬
作者(外文)：Fu, Wen Cheng／Huang, Wen Jian
出版日期：2020
卷期：116
頁次：頁1-39
主題關鍵詞：廣告框架；軍隊招募；調節焦點；從軍意願；社會距離；Advertising frame；Military recruiting；Regulatory-focus；Intention；Social distances
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:42
  • 點閱點閱:8
期刊論文
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2.Parrillo, V. N.、Donoghue, C.(2005)。Updating the Bogardus social distance studies: a new national survey。The Social Science Journal，42(2)，257-271。  new window
3.Wahid, Nabsiah Abdul、Ahmed, Methaq(2011)。The Effect of Attitude toward Advertisement on Yemeni Female Consumers' Attitude toward Brand and Purchase Intention。Global Business and Management Research: An International Journal，3(1)，21-29。  new window
4.Micu, C. C.、Chowdhury, T. G.(2010)。The effect of message's regulatory focus and product type on persuasion。Journal of Marketing Theory and Practice，18(2)，181-190。  new window
5.Teng, L.、Laroche, M.、Zhu, H.(2007)。The effects of multiple-ads and multiple-brands on consumer attitude and purchase behavior。Journal of Consumer Marketing，24(1)，27-35。  new window
6.胡光夏、陳竹梅(20131200)。「微電影」在軍事行銷傳播運用的初探性研究。復興崗學報，103，1-23。new window  延伸查詢new window
7.林育昇(20110600)。置入性行銷新聞的第三人效果。廣播與電視．政大，32，71-107。new window  延伸查詢new window
8.Liberman, N.、Idson, L. C.、Camacho, C. J.、Higgins, E. T.(1999)。Promotion and prevention choices between stability and change。Journal of Personality and Social Psychology，77(6)，1135-1145。  new window
9.Liberman, Nira、Trope, Yaacov(1998)。The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions: A Test of Temporal Construal Theory。Journal of Personality and Social Psychology，75(1)，5-18。  new window
10.Rothman, A. J.、Salovey, P.、Antone, C.、Keough, K.、Martin, C. D.(1993)。The Influence of Message Framing on Intentions to Perform Health Behaviors。Journal of Experimental Social Psychology，29(5)，408-433。  new window
11.Dowling, G. R.(1986)。Managing Your Corporate Image。Industrial Marketing Management，15(2)，109-115。  new window
12.Zhao, G.、Pechmann, C.(2007)。The impact of regulatory focus on adolescents' response to antismoking advertising campaigns。Journal of Marketing Research，44(4)，671-687。  new window
13.Avnet, Tamar、Higgins, E. Tory(2006)。How regulatory fit affects value in consumer choices and opinions。Journal of Marketing Research，43(1)，1-10。  new window
14.Srivastava, M.、Kamdar, R. M.(2009)。Brand image formation as a function of involvement and familiarity。Paradigm，13(1)，84-90。  new window
15.Bruner, G. C. II、Kumar, A.(2000)。Web commercials and advertising hierarchy-of-effects。Journal of Advertising Research，40(1/2)，35-42。  new window
16.Seno, Diana、Lukas, Bryan A.(2007)。The equity effect of product endorsement by celebrities: a conceptual framework from a co-branding perspective。European Journal of Marketing，41(1/2)，121-134。  new window
17.Laroche, M.、Kim, C.、Zhou, L.(1996)。Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context。Journal of Business Research，37(2)，115-120。  new window
18.Higgins, E. T.(2002)。How self-regulation creates distinct values: The case of promotion and prevention decision making。Journal of Consumer Psychology，12(3)，177-191。  new window
19.Bogardus, Emory S.(1933)。A Social Distance Scale。Sociology and Social Research，17，265-271。  new window
20.Levin, I. P.、Gaeth, G. J.、Schreiber, J.、Lauriola, M.(2002)。A new look at framing effects: distribution of effect sizes, individual differences, and independence of types of effects。Organizational Behavior and Human Decision Processes，88(1)，411-429。  new window
21.Levin, I. P.、Schneider, S. L.、Gaeth, G. J.(1998)。All frames are not created equal: A typology and critical analysis of framing effects。Organizational Behavior and Human Decision Processes，76(2)，149-188。  new window
22.Kimelfeld, Y. M.、Watt, J. H.(2001)。The pragmatic value of on-line transactional advertising: A predictor of purchase intention。Journal of Marketing Communications，7(3)，137-157。  new window
23.沈宗奇、蘇副強(20141200)。購物網站促銷訊息設計對消費者購物行為之影響：框架效果、調節焦點與促銷時機之整合模式。行銷評論，11(4)，367-389。new window  延伸查詢new window
24.周軒逸、李瑞清、吳秀玲(20170900)。政治宣傳與抗拒說服--名人政治背書的廣告效果研究。臺灣民主季刊，14(3)，45-101。new window  延伸查詢new window
25.Kroenung, Julia、Eckhardt, Andreas(2015)。The attitude cube--A three-dimensional model of situational factors in IS adoption and their impact on the attitude-behavior relationship。Information & Management，52(6)，611-627。  new window
26.Trope, Yaacov、Liberman, Nira(2010)。Construal-level theory of psychological distance。Psychological Review，117(2)，440-463。  new window
27.林南宏、王文正、邱聖媛、鍾怡君(20071200)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果。行銷評論，4(4)，481-504。new window  延伸查詢new window
28.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing，53(2)，48-65。  new window
29.傅文成(20160600)。論美國軍人招募廣告的預示效果：以採用軍人英雄形象為例。復興崗學報，108，121-142。new window  延伸查詢new window
30.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing，2(1)，75-81。  new window
31.Tversky, Amos、Kahneman, Daniel(1981)。The Framing of Decisions and the Psychology of Choice。Science，211(4481)，453-458。  new window
32.Kotler, Philip、Gertner, D.(2002)。Country as brand, product, and beyond: A place marketing and brand management perspective。Journal of Brand Management，9(4/5)，249-261。  new window
33.凃怡姿、謝奇明、謝奇任(20180300)。形象廣告溝通效果之重要影響因素：以2015與2016年國軍形象廣告為例。中國廣告學刊，23，38-69。new window  延伸查詢new window
34.Bellman, Steven、Schweda, Anika、Varan, Duane(2010)。The residual impact of avoided television advertising。Journal of Advertising，39(1)，67-82。  new window
35.Estes, Zachary、Gibbert, Michael、Guest, Duncan、Mazursky, David(2012)。A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation。Journal of consumer psychology，22(1)，86-101。  new window
36.Fu, W. C.(2014)。An army of one or simply another recruit? primary and selective persuasive strategies in US military advertising。National defense journal，104，227-252。  new window
37.Han, J.、Collins, C. J.(2002)。The effects of company recruitment practices on job seekers' perceived employment brand equity and intentions to pursue job opportunities。Academy of management proceedings，62，A1-A6。  new window
38.Hashim, Nor Hazlina、Normalini、Sajali, Norhazlina(2018)。The influence factors towards mobile advertising message content on consumer purchase intention。Global business review，19(5)，1187-1206。  new window
39.Jones, M. A.、Reynolds, K. E.、Weun, S.、Beatty, S. E.(2003)。The productspecific nature of impulse buying tendency。Journal of business research，56(7)，505-511。  new window
40.Lavidge, R. J.、Steiner, G. A.(2000)。A model for predictive measurements of advertising effectiveness。Advertising & Society Review，25，59-62。  new window
41.Lee, Y. G.、Byon, K. K.、Ammon, R.、Park, S. B. R.(2016)。Golf product advertising value, attitude toward advertising and brand, and purchase intention。Social behavior and personality: an international journal，44(5)，785-800。  new window
42.Monroe, K.、Rikala, V.、Somervuori, O.(2015)。Examining the application of behavioral price research in business-to-business markets。Industrial marketing management，47，17-36。  new window
43.Parrillo, V. N.、Donoghue, C.(2013)。The national social distance study: Ten years later。Sociological forum，28(3)，597-614。  new window
44.Park, R. E.(1924)。The concept of social distance: As applied to the study of racial relations。Journal of applied sociology，8，339-334。  new window
45.Tiwari, R.(2016)。Comparing Global Brand and Country of Origin Cues。Romanian Journal of Marketing，4，56-60。  new window
46.Moriuchi, E.、Jackson, P.(2017)。Role of brand names and product types on bicultural consumers' purchase intentions。Journal of consumer marketing，34(1)，53-65。  new window
47.Kim, Y. J.、Yoon, H. J.(2017)。Predicting green advertising attitude and behavioral intention in South Korea。Social behavior and personality: an international journal，45(8)，1345-1364。  new window
48.Lee, Angela Y.、Aaker, Jennifer L.(2004)。Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion。Journal of Personality and Social Psychology，86(2)，205-218。  new window
49.Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research，20(3)，418-430。  new window
50.Kahneman, Daniel、Tversky, Amos(1979)。Prospect Theory: An Analysis of Decision under Risk。Econometrica: Journal of the Econometric Society，47(2)，263-292。  new window
51.Hou, J.、Du, L.、Li, J.(2008)。Cause's attributes influencing consumer's purchasing intention: Empirical evidence from China。Asia Pacific Journal of Marketing and Logistics，20(4)，363-380。  new window
52.Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist，52(12)，1280-1300。  new window
53.Trope, Y.、Liberman, N.、Wakslak, C.(2007)。Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior。Journal of Consumer Psychology，17(2)，83-95。  new window
54.Aaker, Jennifer L.、Lee, Angela Y.(2001)。"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion。Journal of Consumer Research，28(1)，33-49。  new window
55.Kim, Hakkyun、Rao, Akshay R.、Lee, Angela Y.(2009)。It's time to vote: The effect of matching message orientation and temporal frame on political persuasion。Journal of Consumer Research，35(6)，877-889。  new window
56.Berger, I. E.(1999)。The influence of advertising frequency on attitude-behaviour consistency: A memory based analysis。Journal of Social Behavior and Personality，14(4)，547-568。  new window
57.Bogardus, Emory S.(1925)。Social Distance and Its Origins。Journal of Applied Sociology，9，216-226。  new window
研究報告
1.張愛華(2015)。社會責任類型、社會距離與消費者之調節焦點對於企業社會責任形象之影響 (計畫編號：MOST 102-2410-H-004-202)。台北：國立政治大學企業管理學系。  延伸查詢new window
學位論文
1.璩德平(2004)。國軍人才招募廣告之研究--從閱聽人角度分析(碩士論文)。大葉大學。  延伸查詢new window
2.唐綦謄(2015)。國軍招募廣告訴求與招募對象涉入程度變化之研究(碩士論文)。國防大學政治作戰學院。  延伸查詢new window
3.黃錢龍(2012)。國軍招募廣告訊息內容研究：1988-2010(碩士論文)。中國文化大學。  延伸查詢new window
4.楊大民(2008)。國軍人才招募廣告的符號學分析：以軍校聯合招生電視廣告為例(碩士論文)。國防大學政治作戰學院。  延伸查詢new window
5.鄭經禧(2009)。國軍人才招募行銷廣告訊息分析(碩士論文)。國防大學政治作戰學院。  延伸查詢new window
6.李宇翔(2017)。微電影故事行銷分析--以2016年國軍形象廣告為例(碩士論文)。國防大學政治作戰學院。  延伸查詢new window
7.劉玉萱(2016)。調節焦點、代言人類型與涉入程度對公益廣告捐款意願的影響(碩士論文)。逢甲大學。  延伸查詢new window
8.鄭雅純(2013)。廣告訊息框架對消費者的廣告效果影響--以調節焦點、代言人、廣告資訊性為干擾變數(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
圖書
1.Oskamp, S.、Schultz, P. W.(2005)。Attitudes and opinions。Lawrence Erlbaum Associates。  new window
2.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
3.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
4.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
5.國防部「國防報告書」編纂委員會(2015)。中華民國104年國防報告書。中華民國國防部。  延伸查詢new window
圖書論文
1.Petty, R. E.、Wegener, D. T.(1998)。Attitude change: Multiple roles for persuasion variables。The handbook of social psychology。New York：McGraw-Hill。  new window
2.Kirmani, A.、Campbell, M. C.(2009)。Taking the target's perspective: The persuasion knowledge model。Social psychology of consumer behavior。  new window
 
 
 
 
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