參考文獻
一、中文部分
1.王文勇，「70年度台灣地區國際觀光旅館財務分析」，交通建設，第32卷第9期，民國73年，頁39-50。
2.王惠霞，「我國國際觀光旅館人力資源發展現況之探討」，東華大學企業管理研究所碩士論文，民國87年
3.司徒達賢，策略管理，台北：遠流出版社，民國84年。
4.交通部觀光局，「二十一世紀台灣發展觀光新戰略草案」，台北：觀光局，民國89年。
5.交通部觀光局，「台灣地區國際觀光旅館營運分析報告」，台北：觀光局，民國80年至89年。
6.交通部觀光局，「我國觀光系統發展評估指標建立之研究」，台北：觀光局，民國86年。
7.交通部觀光局，「我國觀光旅館業管理制度之研究」，台北：觀光局，民國89年。
8.交通部觀光局，「來華旅客消費及動向調查報告」，台北：觀光局，民國88年。
9.交通部觀光局，「觀光統計年報」，台北：觀光局，民國81年至89年。
10.行政院主計處，「中華民國統計年鑑」，民國89年。
11.何西哲，「餐飲管理會計」，台北：自行出版，第三版，民國73年。
12.吳昌宏，「台北市國際觀光旅館消費行為之研究」，東海大學企業管理研究所碩士論文，民國79年。
13.吳思華，策略九說：策略思考的本質，台北：臉譜出版社，民國89年。
14.巫立宇，「台灣地區國際觀光旅館業鑑成功因素分析」，國立政治大學國際貿易研究所碩士論文，民國80年。
15.阮承宗，「國際觀光旅館管理型態與績效之研究-以中、美、日系在台觀光旅館為例」，中國文化大學觀光事業研究所碩士論文，民國83年。
16.林彩梅，多國及企業論，台北：五南出版社，民國79年。
17.曹勝雄，「觀光事業成功經營要素與消費行為之研究」，台北：中國文化大學觀光研究所，民國83年。
18.梁玲菁，「台灣觀光旅館業之發展與市場經營概況」，企銀季刊，第21卷第2期，民國86年，頁60-73。
19.莊鴻德，「國際觀光旅館教育訓練實施成效與組織績效之相關性研究」，國李中正大學企業管理研究所碩士論文，民國90年。
20.許筱雯，「台灣地區國際觀光旅館策略群組與營運績效之實證研究」，銘傳大學國際企業研究所碩士論文，民國88年。
21.黃旭男，「資料包絡分析法使用程序之研究及其在非營利組織效率評估上之應用」，國立交通大學管理科學研究所博士論文，民國82年4月。22.黃凱筳，「台灣國際觀光旅館對觀光教育培育人力需求之研究」，中國文化大學觀光事業研究所碩士論文，民國86年。
23.黃應豪，「台灣國際觀光旅館業經營策略之研究-策略矩陣分析法之應用」，國立政治大學企業管理研究所碩士論文，民國84年。。
24.經濟部統計處，「國民經濟動向統計季報」，民國90年5月。
25.詹益政，旅館經營實務，台北：翊瑞行，第二十版，民國83年。
26.詹森，「台灣地區商務旅館經營管理研究」，國立政治大學企業管理研究所碩士論文，民國85年。
27.劉麗雲，「專科餐旅教育三明治教學之效能評估研究」，中國文化大學觀光事業研究所碩士論文，民國89年。
28.蔡宜菁，「國際觀光旅館之高階經營團隊、組織結構、經營策略關鍵成功因素與績效之關聯－以台灣國際觀光旅館為實證」，成功大學企業管理研究所碩士論文，民國90年。
29.蔡明田、余明助，「企業文化、組織生涯管理組織績效之關係研究－以台灣高科技產業為例」，管理評論，第19卷第3期，民國89年9月，頁57-75。30.蔡雪紅，「旅館業之企業文化、領導型態與企業績效關係之研究」，逢甲大學企業管理研究所碩士論文，民國88年。
31.鄭敏玉，「台北地區國際觀光。旅館服務品質與經營績效之研究」，銘傳大學管理科學研究所碩士論文，民國89年。
32.蕭富峰，「影響服務品質關鍵因素之研究－服務要素服務力之觀點」，國立政治大學企業管理研究所之碩士論文，民國85年。。33.謝安田，人事管理，臺北：自行出版，第六版，民國80年。。
34.謝銘原，「我國旅館業經營績效影響因素之研究」，大葉大學事業經營研究所碩士論文，民國87年。
35.顏昌華，「台灣地區國際觀光旅館經營效率評估之研究」，中國文化大學觀光事業研究所碩士論文，民國86年。
36.邊雲花，「臺灣國際觀光旅館經營型態與效率之研究」，朝陽科技大學休閒事業管理研究所碩士論文，民國90年。
二、 英文部分
1. Amit, Raphael, and Schoemaker, Paul J. H., “Strategic Assets and Organizational Rent,” Strategic Management Journal, Vol.14, No.1, 1993, pp.33-46.
2. Andersen, P., and Petersen, N. C., “A Procedure for Ranking Efficiency Units in Data Envelopment Analysis,” Management Science, Vol. 39, No. 10, 1993, pp. 1261-1264.
3. Anderson, J. C. and Gerbing, D. W., “Structural Equation Modeling in Practice: A Review and Recommends Two-step Approach,” Psychological Bulletin, Vol.103, No.3, 1988, pp.411-423.
4. Andrews, K. R., The Concept of Corporate Strategy, IL:Irwin., 1971.
5. Ansoff, H. I., Corporate Strategy, NY: McGraw-Hill, 1965.
6. Ansoff, H. I., Implanting Strategic Management, 2nd ed., NJ: Prentice Hall Inc., 1990.
7. Bach, S. A., and Milman, A., “A Novel Technique for Reviewing a Hospitality Management Curriculum. Hospitality and Tourism Educator,” Vol.8, No.1, 1996, pp.37-40.
8. Bagozzi, R. P., and Yi, Y., “On the Evaluation of Structural Equation Model,” Academic of Marketing Science, Vol.16, No.1, 1988, pp.76-94.
9. Barney, Jay, “Firm resources and Sustained Competitive Advantage,” Journal of Management, Vol.17, No.1, 1991, pp.99-120.
10. Beach, D. S., Personnel：The Management of People at Work, NY: Macmillan Publishing Co., Inc. 1980.
11. Berry, L. L., Zeithaml, V. A., and Parasuraman, A., “Five Imperatives for Improving Service Quality,” Sloan Management Review, Vol.31, No.4, 1990, pp. 29-38.
12. Bettinger, C., “Use Corporate Culture to Trigger High Performance,” Journal of Business Strategy, Vol.10, No.2, 1989, pp.38-42.
13. Bitner, M. J., “Servicescapes: The Impact of Physical Surroundings on Customers and Employees,” Journal of Marketing, Vol.56, No.2, 1992, pp.57-71.
14. Bitner, M. J., Booms, B. H., and Mohr, L. A., “Critical Service Encounters the Employee’s Viewpoint,” Journal of Marketing, Vol.58, No.3, 1994, pp.95-106.
15. Bitner, M. J., Booms, B. H., and Tetreault, M. S., “The Service Encounter: Diagnosing Favorable and Unfavorable Incidents,” Journal of Marketing, Vol.54 (January), 1990, pp.71-84.
16. Bolton, R. N., and Drew, J. H., “A Multistage Model of Customers’ Assessments of Service Quality and Value,” Journal of Consumer Research, Vol.17, 1991, pp.375-384.
17. Bourgeois, L. J., III. “Strategic and Environment: a Conceptual Integration,” Academy of Management Review, Vol.5, No.1, 1985, pp.25-39.
18. Boussofiane, A., Dyson, R. G.. and Thanassoulis, E., “Applied Data Envelopment Analysis,” European Journal of the Operational Research, Vol. 52, No.1, 1991, pp. 1-15.
19. Brown, J. R. and Dev, C. S., “Improving Productivity in a Service Business Evidence From the Hotel Industry,” Journal of Service Research, Vol.2, No.4, 2000, pp.339-354.
20. Chandler, A. D., “Scale and Scope: The Dynamics Pofmdistroa; Caport,” Harvard University Press, Cambridge: MA, 1990.
21. Charnes, A., and Cooper, W. W., “Preface to Topics in Data Envelopment Analysis,” Annals of Operations Research, Vol. 2, No.1, 1985, pp.59-94.
22. Charnes, A., Cooper, W. W. and Rhodes, E., “Measuring the Efficiency of Decision Making Units,” European Journal of Operational Research, Vol. 2, No. 6, 1978, pp. 429-444.
23. Chase, R. B., and Bowen, B. D., “Service Quality and the Service Delivery System,” in Brown, S. W., Gummersson, E., Edvardsson, B., and Gustavasson, B. (Eds.), Service Quality: Multi-Disciplinary and Multi-National Perspectives, Lexington Books, MA: Lexington, 1991.
24. Chase, Richard B., “Where Does the Customer Fit in a Service Operation?” Harvard Business Review, Vol.56, No.6, 1978, pp.137-142.
25. Chatterjee, S., and Wernerfelt, B., “The Link Between Resources and Type of Diversification: Theory and Evidence,” Strategic Management Journal , Vol.12, No.1, 1991, pp.33-48.
26. Chow, W. S., Shyu, J. C. and Wang, K. C., “Developing A Forecast System for Hotel Occupancy Rate Using Integrated ARIMA Models,” Journal of International Hospitality, Leisure & Tourism Management, Vol.1, No.3, 1998, pp.55-80.
27. Collier, D. A., “New Marketing Mix Stress Service,” Journal of Business Strategy, Vol.12, No.2, 1991, pp.42-45.
28. Crawford, J. C., and Getty, J. M., “The Marketing of Service: A Quality Perspective,” Journal of Professional Service Marketing, Vol.8, No.1, 1991, pp.5-15.
29. Cuieford, J. P., Fundamental Statistics in Psychology and Education, 4th ed., NY: McGraw-Hill, 1965.
30. Day, George, “The Capabilities of Market-Driven Organizations,” Journal of Marketing, Vol.58, No.3, 1994, pp.37-52.
31. Delaney, J. M., and Huselid, M. A., “The Impact of Human Resource Management Practices on Perceptions of Organizational Performance,” Academy of Management Journal, Vol.39, No.4, 1996, pp.949-969.
32. Donaghy, K., McMahon, U., and McDowell, D., “Yield Management: an Overview,” International Journal of Hospitality Management, Vol.14, No.2, 1995, pp.139-150.
33. Drucker, P. F., Management: Tasks, Responsibilities, Practices, NY: Harper and Row, 1974.
34. Färe, R., Grosskopf, S., Lindgren, B., and Roos P., “Productivity Changes in Swedish Pharmacies 1980-1989: A Non-Parametric Malmquist Approach,” The Journal of Productivity Analysis, Vol.3, No.1, 1992, pp.85-101.
35. Farrell, M. J., “The Measurement of Productive Efficiency,” Journal of the Royal Statistical Society, Series A Vol. 120, No.1, 1957, pp. 253-281.
36. Fey, C. F., Bjorkman, I. and Pavlovskaya, A. “The Effect of Human Resource Management Practices on Firm Performance in Russia,” International Journal of Human Resource Management, Vol.11, No.1, 2000, pp.1-18.
37. Fick, G. and Ritchie, J. B., “Measuring Service Quality in the Travel and Tourism Industry,” Journal of Travel Research, Vol.30, No.1, 1991, pp.2-9.
38. Fiol, C. M., “Managing Culture as a Competitive Resource: an Identity-Based View of Sustainable Competitive Advantage,” Journal of Management, Vol.17, No.1, 1991, pp.191-211.
39. Fitzsimmons, J. A., Fitzsimmons, M. J., Service Management for Competitive Advantage, NY: McGraw-Hill Inc., 1994.
40. George, J. M., “State or Trait: Effects of Positive Mood on Prosocial Behaviors at Work,” Journal of Applied Psychology, Vol.76, No.2, 1991, pp.299-307.
41. George, W. R., “Internal Marketing and Organization Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level,” Journal of Business Research, Vol.20, No.1, 1990, pp.63-70.
42. Gomez, Carolins, and Rosen, Benson., “The Leader-Member Exchange as a Link Between Managerial Trust and Employee Empowerment,” Group and Organization Management, Vol.26, No.1, 2001, pp.53-69.
43. Grant, Robert M., “The Nature and Basis of Competitive Advantage: A Dynamic Approach,” The Tenth Annual Strategic Management Society Conference, Stockholm, September, 1990, pp.1-18.
44. Grant, Robert M., “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation,” California Management Review, Vol.33, No.3, 1991, pp.114-135.
45. Grant, Robert M., “Toward a Knowledge-Based Theory of the Firm,” Strategic Management Journal, Vol.17, Winter Special Issue, 1996, pp.109-122.
46. Greenberg, C., “Analyzing Restaurant Performance: Relating Cost and Volume to Profit,” Cornell Hotel & Restaurant Administration Quarterly, Vol.27, No.1, 1986, pp.27-32.
47. Gronroos, C., Service Management and Marketing, MA: Lexington, 1990.
48. Gronroos, Christian, “New Competition in the Service economy: The Five Rules of Service,” Internal Journal of Operations and Production Management. Vol.8, No.3, 1988, pp.9-19.
49. Gutteridge, T., Organization Career Development Systems, CA：Jossey-Bass. , 1986.
50. Gutteridge, T., Organization Career Development Systems, SanFrancisco CA: Jossey-Bass, 1986.
51. Hair, J. F. Jr., Anderson, R. E., Tatham, R. L. and Black, W. C., Multivariate Data Analysis with Reading, 3th ed., NY: Macmillan Publishing Company, 1992.
52. Hall, D.T., “Dilemmas in Linking Succession Planning to Individual Executive Leaning,” Human Resource Management, Vol.25, No.2, 1986, pp.235-265.
53. Hall, R., “A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage,” Strategy Management Journal, Vol.14, No.1, 1993, pp.607-618.
54. Hall, R., “The Strategic Analysis of Intangible Resources,” Strategic Management Journal, Vol.13, No.2, 1992, pp.135-144.
55. Hallowell, R., Schlesinger, L. A. and Zornitsky, J., “ Internal Service Quality, Customer and Job Satisfaction: Linkages and Implications for Management,” Human Resource Planning, Vol.19, No.2, 1996, pp.20-31.
56. Heskett, James. L., Thomas O. J., Loveman, Gary W., Sasser, W. Earl Jr., and Schlesinger, Leonard A, “Putting the Service-Profit Chain to Work,” Harvard Business Review, Vol.74, No.2, 1994, pp.164-175.
57. Hofer, C.W. and Schendel, D., Strategy Formulation: Analytical Concepts, MN: West, 1978.
58. Huber, G. P., “Organizational Learning: The Contributing Processes and the Literature,” Organizational Science, Vol.2, No.1, 1991, pp.88-115.
59. Huselid, M. A., “The Impact of Human Resource Management Practices on Turnover, Productivity, and Corporate Financial Performance,” Academy of Management Journal, Vol.38, No.3, 1995, pp.635-672.
60. Iverson, Kathleen M., Introduction to Hospitality Management, NY: Van Nostrand Reinhold, 1989.
61. Jaworski, Bernard and Kohli, Ajay., “Market Orientation：Antecedents and Consequences,” Journal of Marketing, Vol. 52, No.3, 1993, pp.53-70.
62. Jeffrey, D. and Hubbard, N. J., “A Model of Hotel Occupancy Performance for Monitoring and Marketing in The Hotel Industry,” International Journal Hospitality Management, Vol.13, No.1, 1994, pp.57-71.
63. Johnson, K., and Ball, S., Productivity Measurement in Hotels. Tourism Marketing and Management Handbook, NJ: Prentice-Hall, Englewood, 1989, pp.319-323,
64. Jöreskog, K. G. and Sörbom, D., LISREL 8 User’s Reference Guide, Mooresville, IN: Scientific Software, Inc., 1993.
65. Jöreskog, K. G. and Sörbom, D., LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language, Chicago: SSI, Inc., 1993.
66. Kassem, D. M., “Human Resource Planning and Organizational Performance: an Exploratory Analysis,” Strategic Management Journal, Vol.8, No.1, 1987, pp.387-392.
67. Kay, John, “The Structure of Strategy,” Business Strategy Review, Vol.4, No.2, 1993, pp.17-.37.
68. Keiser, Thomas C., “Strategies For Enhancing Service Quality,” The Journal of Service Marketing, Vol.2, No.3, 1988, pp.65-67.
69. Kelley, Longrellow, T., and Malehorn, J., “Organizational Determinants of Service Employees’ Exercise of Routine, Creative, and Deviant Discretion,” Journal of Retailing, Vol.72, No.2, 1996, pp.135-157.
70. Kelley, S. W. and Hoffman, K. D., “An Investigation of Positive Affect, Prosocial Behaviors and Service Quality,” Journal of Retailing, Vol.73, No.3, 1997, pp.407-427.
71. Kettinger, W. J. and Lee, C. C., “Perceived Service Quality and User Satisfaction with the Information Services Function,” Decision Sciences, Vol.25, No.5/6, 1995, pp.737-766.
72. Khatri, N., “Management Human Resource for Competitive Advantage： A Study of Companies in Singapore,” The International Journal of Human Resource Management, Vol.11, No.2, 2000, pp.336-365
73. Knutson, B. J., “Frequent Travellers: Marketing Them Happy and Bringing Them Back,” The Connell Hotel and Restaurant Administration Quarterly,” Vol.29, No.1, 1998, pp.83-87.
74. Kotler, P., Bowen, J., and Makens, J., Marketing for Hospitality Tourism, 2nd ed, NJ: Prentice Hall International Editions, 1999.
75. Kriegl, U., “International Hospitality Management,” The Cornell Hotel and Restaurant Administration Quarterly, Vol.41, No.2, 2000, pp.64-71.
76. Lance, A. B., and Stephen, W. B., “Contact Employees: Relationships Among Workplace Fairness, Job Satisfaction and Prosocial Service Behaviors,” Journal of Retailing, Vol.73, No.1, 1997, pp.39-61.
77. Leonard-Barton, Dorothy, “Core Capabilities and Core Rigidities: a Paradox in Managing New Product Development,” Strategic Management Journal, Vol.13, special issue, 1992, pp.111-125.
78. Lewis, A. Y., and Minton, J. W., “Determining Organizational Effectiveness,” Management Science, Vol.32, No.5, 1986, pp.514-539.
79. Lewis, C., and Pizam, A., “Guest Surveys: A Missed Opportunity,” The Cornell Hotel and Restaurant Administration Quarterly, Vol.22, No.3, 1981, pp.37-44.
80. Lewis, R. C., “Hospitality Marketing: The Internal Approach,” Cornell Hotel and Restaurant Administration Quarterly, Vol.30, No.3, 1989, pp.41-45.
81. Lovelock, C. H., and Yip, G. S., “Developing Global Strategies for Service Business,” California Management Review, Vol.38, No.2, 1996. pp.64-86.
82. Lovelock, C. H., Services Marketing, NJ: Prentice Hall, Englewood Cliffs, 1991.
83. Luciani, S., “Implementing Yield Management in Small and Medium Sized Hotels: an Investigation of Obstacles and Success Factors in Florence Hotels,” International Journal of Hospitality Management, Vol.18, No.2, 1999, pp.129-142.
84. McColl-Kennedy, J. R., and White, T., “Service Provider Training Programs at Odds with Customer Requirements in Five-Star Hotels,” Journal of Services Marketing, Vol.11, No.4, 1997, pp.249-264.
85. Miller, D. and Snow, C. C., Organization Strategy Structure and Process, NY: McGraw-Hill., 1978.
86. Mills, P. K., Managing Service Industries: Organizational Practices in a Post-industrial Society, MA: Ballinger, 1986.
87. Mondy, R. W., Personnel- the Management of Human Resources, Boston: Allyn and Bacon Inc., 1987.
88. Morey, R. C., and Dittman, D. A., “Evaluating a Hotel GM''s Performance,” Cornell Hotel & Restaurant Administration Quarterly, Vol.36, No.2, 1995, pp.18-32.
89. Morrison, E. W., “Organizational Citizenship Behavior as a Critical Link Between HRM Practices and Service Quality,” Human Resource Management, Vol.35, No.4, 1996, pp.493-512.
90. Naisbitt, John, Global Paradox：The Bigger the World Economy, the More Powerful Its smallest Players, NY: Leighco Inc., 1994
91. Norman, R., Service Management: Strategy and Leadership in Service Business, NY: John Wiley and Sons, 1984.
92. Olavarrieta, S., “Market Attractiveness, Resourced-Based and Evolutionary Approaches to Strategy: A Comparison,” in Wilson, E. and Hair, (Eds), Developments in Marketing Science, 1996, pp.34-38.
93. Parasuraman A., Zeithaml, V. A., and Berry, L. L., “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, Vol.64, No.1, 1988, pp.12-40.
94. Parasuraman, A., Zeithaml, V. A. and Berry, L. L., “A Conceptual Model of Service Quality and its Implications for Future Research,” Journal of Marketing Vol.49, No.3, 1985, pp.41-50.
95. Pfeffer, Jeffery, Competitive Advantage Through People, MA: Harvard Business Press, 1944.
96. Pfeffer, Jeffery, Producing Sustainable Competitive Advantage through the Effective Management of People, Academy Competitive Advantage Through People, MA: Harvard Business Press, 1995
97. Pil, F. K., and MacDuffie, J. P., “The Adoption of High-Involvement Work Practice,” International Journal of Human Resource Management, Vol.35, No.3, 1996, pp.423-455.
98. Prahalad, C. K., and Hemel, G., “The Core Competence of the Corporation,” Harvard Business Review, Vol.68, No.3, 1990, pp.79-91
99. Quain, J. W., Sansbury, M., and Quinn, D., “Revenue Enhancement, Part3: Picking Low-Hanging Fruit a Simple Approach to Yield Management,” Cornell Hotel & restaurant administration Quarterly, Vol.40, No.2, 1999, pp.76-83.
100. Robbins, Stephen P., Management, 4th ed., NJ: Prentice-Hall, 1994.
101. Roth, A. V. and Jackson III, W. E., “Strategic Determinants of Service Quality and Performance: Evidence from the Banking Industry,” Management Science, Vol.41, No.11, 1995, pp.1720-1733.
102. Rousseau, D. M., and Wade-Benzoni, K. A., “Linking Strategy and Human Resource Practices: How Employee and Customer Contracts are Created,” Human Resources Management, Vol.33, No.3, 1994, pp.463-489.
103. Schlesinger, L. A., and Heskett, J. L., “The Service-Driven Service Company,” Harvard Business Review, Vol.69, No.5, 1991, pp.71-81.
104. Schlesinger, L. A., and Heskett, J. L., “The Service-driven Service Company,” Harvard Business Review, Vol.69, No.5, 1991, pp.71-81.
105. Scott, Susanne G., and Bruce, Reginald A., “Determinants of Innovative Behavior: A Path Model of Individual Innovation in the Workplace,” Academy of Management Journal, Vol.37, No.3, 1994, pp.580-607.
106. Selznick, P., Leadership in Administration: A Sociological Interpretation, NY: Peterson and Company, 1957.
107. Sirakaya, Ercan, Uysal, Muzaffer, and Tmepper, Lorin, “Measuring Tourism Performance Using a Shift-Share Analysis: The Case of South Carolina,” Journal of Travel Research, Vol.29, No.3, 1995, pp.55-61.
108. Snow, C. C. and Hrebiniak, L. G., “Strategy Distinctive Competence and Organizational Performance,” Administrative Science Quarterly, Vol.25, No.1, 1980, pp.317-335.
109. Steers, R. M., “Problems in The Measurement of Organizational Effectiveness,” Administrative Science Quarterly, Vol.20, No.4, 1975, pp.546-557.
110. Sulek, J. M., Lind, M. R., and Marucheck, A. S., “The Impact of a Customer Service Intervention and Facility Design on Firm Performance,” Management Science, Vol.41, No.11, 1995, pp.1763-1773.
111. Szilagyi, A. D., Management and Performance, 2nd, NJ: Scott Foresman and Co., 1984.
112. Teare, Richard, “Designing a Contemporary Hotel Service Culture,” International Journal of Service Industry Management, Vol.4, No.2, 1993, pp.63-73.
113. Tsaur, S. H. and Tsai, C. W., “Cost Structure for International Tourist Hotels in Taiwan,” Asia Pacific Journal of Tourism Research, Vol.4, No.1, 1999, pp.53-64.
114. Tsaur, S. H., “The Operating Efficiency of International Tourist Hotels in Taiwan,” Asia Pacific Journal of Tourism Research, Vol.6, No.1, 2000, pp.29-37.
115. Tsaur, S. H., Chiang, C. I. and Chang, T. Y., “Evaluating the Operating Efficiency of International Tourist Hotels by Using Modified DEA Model,” Asia Pacific Journal of Tourism Research, Vol.4, No.1, 1999, pp.73-78.
116. Wassenaar, Dirk J. and Stafford, Edwin R., “The Lodging Index: An Economic Indicator for The Hotel/Motel Industry,” Journal of Travel Research, Vol.25, No.2, 1991, pp.18-21.
117. Webster, C., “Refinement of the Marketing Culture Scale and the Relationship Between Marketing Culture and Profitability of a Service Firm,” Journal of Business Research, Vol.26, No.1, 1993, pp.111-131.
118. Webster, Cynthia, “Toward the Measurement of the Marketing Culture of a Service Firm,” Journal of business Research, Vol.21, No.2, 1990, pp.45-62.
119. Wright, P. H., McMahan, G. C. and McWilliams, A., “Human Resources and Sustained Competitive Advantage: A Resource-based Perspective,” International Journal of Human Resource Management, Vol.5, No.2, 1994, pp.301-326.
120. Yasin, M. M., Czuchry, A. J. and Dorsch, J. D., “A Framework for the Establishment of An Optimal Service Quality Level in a Hospitality Operational Setting,” Journal of Hospitality & Leisure Marketing, Vol.4, No.2, 1996, pp.25-48.
121. Zeitham, V. A., Berry, L. L., and Parasuraman, A., “Communication and Control Processes in the Delivery of Service Quality,” Journal of Marketing, Vol.52, No.2, 1988, pp.35-48.
122. Zerbe, W. J., Dobni, D. and Harel, G. H., “Promoting Employee Service Behavior: The Role of Perceptions of Human Resource Management Practices and Service Culture,” Canadian Journal of Administrative Sciences, Vol.15, No.2, 1998, pp.165-179.