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題名:大學形象與服務品質對學生滿意度之影響:以東吳大學商學院為例
書刊名:東吳經濟商學學報
作者:劉宗哲 引用關係
作者(外文):Liu, Chung-Tzer
出版日期:2006
卷期:52
頁次:頁213-234
主題關鍵詞:服務品質服務價值企業形象顧客滿意Service qualityService valueImageSatisfaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(11) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:0
  • 點閱點閱:32
期刊論文
1.LeBlanc, O.、Nguyen, N.(1999)。Listening to the customer’s voice: Examining perceived service value among business college students。The International Journal of Educational Management,13(4),187-196。  new window
2.Tan, K. C.、Kek, S. W.(2004)。Service Quality in Higher Education Using an Enhanced SERVQUAL Approach。Quality in Higher Education,10(1),17-24。  new window
3.Mazzarol, T.(1998)。Critical success factors for international education marketing。International Journal of Educational Management,12(4),163-175。  new window
4.Kristensen, Kai、Martensen, Anne、Gronholdt, Lars(2000)。Customer satisfaction measurement at post denmark: Results of application of the European customer satisfaction index methodology。Total Quality Management,11(7),1007-1015。  new window
5.Koo, Dong-Mo(2003)。Inter-relationships among store images, store satisfaction, and store loyalty among Korea discount retail patrons。Asia Pacific Journal of Marketing and Logistics,15(4),42-71。  new window
6.Beerli Palacio, A.、Díaz Meneses, G.、Pérez Pérez, P. J.(2002)。The configuration of the university image and its relationship with the satisfaction of students。Journal of Educational Administration,40(5),486-505。  new window
7.Nguyen, N.、LeBlance, G.(2001)。Image and Reputation of Higher Education Institutions in Students' Retention Decisions。The International Journal of Educational Management,15(6/7),303-311。  new window
8.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
9.Bloemer, J.、De Ruyter, K.(1998)。On the relationship between store image, store satisfaction and store loyalty。European Journal of Marketing,32(5/6),499-513。  new window
10.Babakus, Emin、Boller, Gregory W.(1992)。An Empirical Assessment of the SERVQUAL Scale。Journal of Business Research,24(3),253-268。  new window
11.Patterson, P. G.、Spreng, R. A.(1997)。Modeling the Relationship Between Perceived Value, Satisfaction and Repurchase Intentions in Business-to-Business Service Context: An Empirical Examination。International Journal of Service Industry Management,8(5),415-432。  new window
12.O'Neill, Martin A.、Palmer, Adrian(2004)。Importance-performance analysis: a useful tool for directing continuous quality improvement in higher education。Quality Assurance in Education,12(1),39-52。  new window
13.Cronin, Joseph J. Jr.、Taylor, Steven A.(1994)。SERVPERF Versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality。The Journal of Marketing,58(1),125-131。  new window
14.Jap, S. D.、Ganesan, S.(2000)。Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investment and Developing Commitment。Journal of Marketing Research,37(2),227-245。  new window
15.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。  new window
16.Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing,59(1),17-28。  new window
17.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise。International Journal of Service Industry Management,9(1),7-23。  new window
18.Brady, M. K.、Cronin, J. J. Jr.、Brand, R. R.(2002)。Performance-only measurement of service quality: a replication and extension。Journal of Business Research,55(1),17-31。  new window
19.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
20.Tinsley, Howard E. A.、Tinsley, Diane J.(1987)。Use of factor analysis in counseling psychology research。Journal of counseling Psychology,34(4),414-424。  new window
21.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
22.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
23.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
24.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
25.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
26.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
27.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
28.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
29.Yoo, C.、Park, J.、Deborah, J. M.(1998)。Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude。Journal of Business Research,42,253-263。  new window
30.Athiyaman, A.(1997)。“Linking student satisfaction and service quality perceptions: the case of university education.”。European Journal of Marketing,31,no.7,528-540。  new window
31.Bagozzi, R. P. and Y. Yi(1991)。“Mutitrait-multimethod matrices in consumer research.”。Journal of Consumer Research,17,no.4,426-439。  new window
32.Bentler, P. M.(1990)。“Comparative fit indices in structural models.”。Psychological Bulletin,107,no. 2,238-246。  new window
33.Brady, M. K. and C. J. Robertson(1999)。“An exploratory study of service value in the United States and Eucdor.”。International Journal of Service Industrial Management,10,no.5,469-486。  new window
34.Brady, M. K., C. J. Robertson and J. J. Cronin(2001)。“Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers.”。Journal of International Management,7, No.2,129-149。  new window
35.Browne, B. A., D. O. Kaldenberg, W. B. Browne and D. Brown(1998)。“Students as customers: factors affecting satisfaction and assessments of institutional quality.”。Journal of Marketing for Higher Education,8, No.3,1-14。  new window
36.Caruana, A.(2002)。“Service loyalty: the effects of service quality and mediating role of customer satisfaction.”。European Journal of Marketing,36,no.6/7,811-828。  new window
37.Chenet, P., C. Tynan and A. Money(1999)。“Service performance gap: reevaluation and redevelopment.”。Journal of Business Research,46,no.2,133-147。  new window
38.Elliott, K. M. and D. Shin(2002)。“Student Satisfaction: an alternative approach to assessing this important concept.”。Journal of Higher Education Policy and Management,24,no.2,197-209。  new window
39.Gordon, H. G. and T. L. McDougall(2000)。“Consumer satisfaction with services: putting perceived value into the equation.”。Journal of Services Marketing,14,no.5,392-409。  new window
40.Ivy, J.(2001)。Higher education institution image: a correspondence analysis approach。The International Journal of Educational Management,15(6/7),276-282。  new window
41.Kleinsorge, I. K. and H. F. Koenig(1991)。“The silent customers: measuring customer satisfaction in nursing home.”。Journal of Health Care Marketing,11,no.4,2-13。  new window
42.Leisen, B. and C. Vance(2001)。“Cross-national assessment of service quality in the telecommunication industty: evidence from the USA and Germany.”。Managing Service Quality,11,no.5,307-3 17。  new window
43.Oldfield, B. M. and S. Baron(2000)。“Student perceptions of service quality in a UK university business and management faculty.”。Quality Assurance in Education,no.2,85-95。  new window
44.O’Neill M(2003)。“The influence of time on student perceptions of service quality.”。Journal of Educational Administration,41,no.3,310-324。  new window
45.Sahney, S., D. K. Banwet and S. Karunes(2003)。“Enhancing quality in education: application of quality function development-an industry perspective.”。International Journal of Productivity and Performance Management,52,no.6,297-309。  new window
46.Zunino, B. and G. C. Hill(2003)。“Changing the image of an inner-city school.”。Education,123,no. 3,428-431。  new window
圖書
1.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
2.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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