臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：社會運動過程中的認同、共識動員與傳播策略
書刊名：臺灣社會研究季刊
作者：林如森
作者(外文)：Lin, Ju-sen
出版日期：2006
卷期：64
頁次：頁151-218
主題關鍵詞：認同；共識動員；傳播策略；公共領域；公共傳播；農民運動；Identification；Consensus mobilization；Communication strategy；Public sphere；Public communication；Farmers movement
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:301
  • 點閱點閱:461
2002年11月23日發生的「1123 與農共生」農民運動，聚集12萬農漁民到台北進行大規模遊行抗爭，反對政府採取「信用部分級管制」措施，讓農漁會無法生存，本次農民運動可說是歷年來規模最大，不但迫使當時的財政部長李庸三、農委會主任委員范振宗下台，行政院長游錫堃在運動過程中也三度請辭。 本研究試圖從文化脈絡來檢視傳播過程，亦即不將傳播視為獨立的運作機制，而是和文化情境、公共領域緊密互動地進行著，所有傳播過程，也就是文化整體（holistic）形塑的過程。本文嘗試透過社會運動的個案觀察，採用參與觀察、深入訪談方式，直接進入傳播發生現場，觀察進行狀況及其回饋，從實際中探索傳播的進行狀況，尤其是特定文化間的關係，以發掘認同、共識動員與傳播的動態關聯。 本文結論指出：成功的傳播策略，透過媒體建構議題，將爭議點推升至公共領域層次論辯，足以影響政府公共政策的決策。例如，運動組織者「全國農漁會自救會」在媒體刊登一則陳水扁也拿了農會獎學金、暗指總統不懂得「吃果子拜樹頭」的道理之廣告，讓總統及黨政官員頻頻「滅火」，沒幾天，就「政策急轉彎」，宣布暫緩實施信用部分級管制措施。研究者在探討公共領域議題建構時，發現政府「政策急轉彎」，與當時的「意見氣候」相當強勢有關聯。從這個觀點分析，印證此一社會運動組織者，運用強勢的傳播策略，確實能夠喚醒認同，並激發社會運動發展過程中共識動員的能力，進一步採取集體行動。 本研究從社會運動過程中認同、共識動員與傳播策略的關聯性，作全面性探索，印證認同、共識動員與傳播策略運用得當與否有關聯。
The Farmers Movement took place on Nov. 23, 2002, known as “1123 Coexist with Farming” had gathered 120,000 farmers and fishermen to a parade and rally in Taipei to protest the “Classified Control of Credit Departments of Farmer Associations” proposed by the government, which is alleged to fend off the survival of farmers and fishermen associations. This Farmers Movement was largest in scale ever and had not only to force the resignations of Mr. LEE, Yung-San, Minister of Finance and FAN, Cheng-Tsung, Minister of Council of Agriculture, the Prime Minister, YU, Si-Kun had also submitted resignation for 3 times during the course of the Movement. In this research, we tried to review the process of communication in the context of culture, i.e. we take communication not as an independent operation mechanism, but is interacting with cultural scenario, public domain closely and all process of communication is itself a holistic shaping process. We tried to observe the ongoing and the feedback through case study, in the manner of participating observation, in-depth interview and direct site involvement of communication. We tried to search the ongoing situation of communication, particularly the relationship with specific culture, so to uncover the dynamic association among identification, consensus mobilization and communication. The conclusion of this research indicated that a successful communication strategy is Building Issues through Media, Elevating the points of disputes to the argument of public domain level to be sufficiently for influencing the decision making in public policy. For example, the organizers “National Farmers and Fishermen Associations” put an advertisement on newspaper alleging that President Chen Shui-Bian had received scholarship from Farmers Association. It indicated tacitly that the President failed to be grateful. It led the President and officials of ruling party and the government busy in putting off fire. Within few days, the policy detoured rapidly and announced the suspension of Classified Control of Credit Department of Farmers Association.The researchers had found in the building of issues in public domain, the rapid change of government policy is related to the substantial strength of Opinion Climate. Viewing from this angle, it proved that the strong communication strategy employed by organizers of the social movement did awaken identification and stimulated the consensus mobilization capacity in the development process of the social movement and formed a collective action. In this research, we made full scale research, verified the identification and consensus mobilization is linked with proper employment of communication strategy.
期刊論文
1.林福岳(20021200)。認同建構為傳播基礎概念之初探：以美濃反水庫運動為例。中華傳播學刊，2，47-99。new window  延伸查詢new window
2.江志正(19980600)。哈伯馬斯溝通行動理論及其在學校教育上的啟思。臺中師院學報，12，103-125。new window  延伸查詢new window
3.陳國明(19990100)。傳播學研究概觀。新聞學研究，58，257-268。new window  延伸查詢new window
4.謝世忠(19890600)。原住民運動生成與發展理論的建立：以北美與臺灣為例的初步探討。中央研究院民族學研究所集刊，64，139-177。  延伸查詢new window
5.Snow, David A.、Rochford, Edmund Burke Jr.、Worden, Steven K. Jr.、Benford, Robert D.(1986)。Frame Alignment Processes, Micromobilization, and Movement Participation。American Sociological Review，51(4)，464-481。  new window
6.Barker-Plummer, B.(1995)。News as a political resource: media strategies and political identity in the U. S. women's movement, 1966-1975。Critical Studies in Mass Communication，12(3)，306-324。  new window
7.李光大(1992)。意識型態批判與溝通性之建立－哈伯馬斯溝通理論初探。國立臺北護專學報，9，327-340。  延伸查詢new window
8.Habermas, Jurgen(1981)。Modernity and Versus Postmodernity。New German Critique，22，9-12。  new window
9.Klandermans, B.、Oegema, D.(1987)。Poteneials, Networks, Movement, and Barriers: Steps toward Particpation in Social Movement。American Sociological Review，52(4)，519-531。  new window
10.Mintzberg, Henry(1987)。The Design School: Reconsidering. The Basic Premises Of Strategic Management。Strategic Management Journal，11，171-196。  new window
11.Pride, R. A.(1995)。How Activists and Media Frame Social Problem: Critical Events versus Performance Trends for Schools。Political Communication，12，5-26。  new window
12.Spicer, E.(1981)。Persistent Cultural System: A Comparative Study of Identity System that an Adapt to Contrasting Environments。The Sciences，174，795-800。  new window
13.Wolfsfeld, G.(1991)。Media, Protest, and Political Violence: A Transactional Analysis。Journalism Monographs，127。  new window
會議論文
1.方念萱(1991)。與誰相共？臺灣公共媒體公共性的紮根法研究。0。  延伸查詢new window
研究報告
1.林寶安(2003)。農會金融改革：事件或結構？。0。  延伸查詢new window
學位論文
1.黃慧新(2003)。爭議性議題之新聞框架分析--以「農漁會信用部分級管理」議題為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.Cool, K.(1985)。Strategic Group Formation and Strategic Group Shifts: A Longitudinal Analysis of the U.S. Pharmaceutical Industry, 1963-1982(博士論文)。Purdue University。  new window
3.陳雪雲(1991)。我國新聞媒體建構社會現實之研究：以社會運動報導為例(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Quinn, James B.(1980)。Strategies for Change: Logical Incrementalism。Homewood, Ill.：Richard D. Irwin。  new window
2.Phillips, D. L.(1993)。Looking backward: A critical appraisal of communitarian thought。Princeton, NJ：Princeton University Press。  new window
3.詹朝立(2003)。天黑黑麥落雨--十二萬農漁民大遊行傳真。臺北：臺灣社會科學出版社。new window  延伸查詢new window
4.Gibson, R.(1986)。Critical theory and education。London：Hodder and Stoughton。  new window
5.(1990)。Public Communication: The New Imperatives。Newbury Park, CA：Sage。  new window
6.Schramn, W.(1973)。Men, Message, Media。New York, NY：Harper ＆ Row。  new window
7.Hofer, C. W.、Schendel, D.(1978)。Strategy Formulation: Analytical Concepts。Minnesota：Cambridge, MA：Minneapolis：Harvard University Press：West Publishing Co。  new window
8.Goffman, Erving(1974)。Frame Analysis。Northeastern University Press。  new window
9.Eriksen, Thomas H.(1993)。Ethnicity and Nationalism: Anthropological Perspectives。Boulder, Colo.。  new window
10.Habermas, Jürgen、Burger, Thomas、Lawrence, Frederick(1989)。The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society。Cambridge, MA：MIT Press。  new window
11.彭芸(1990)。政治傳播：理論與實務。臺北：巨流圖書公司。new window  延伸查詢new window
12.Foucault, Michel、Smith, A. Sheridan(1972)。The Archaeology of Knowledge。New York：Harper Colophon Books。  new window
13.McAdam, Doug(1982)。Political Process and the Development of Black Insurgency, 1930-1970。University of Chicago Press。  new window
14.McQuail, Denis(1992)。Media Performance: Mass Communication and the Public Interest。Sage Publications。  new window
15.McQuail, Denis(1994)。Mass Communication Theory: An Introduction。Sage。  new window
16.彭懷恩(2004)。政治傳播與溝通。台北：風雲論壇。  延伸查詢new window
17.翁秀琪(1993)。大眾傳播理論實證。大眾傳播理論實證。臺北。new window  延伸查詢new window
18.臧國仁(1995)。新聞工作者與消息來源。台北：國立政治大學新聞研究所。  延伸查詢new window
19.Andrew, K R(1972)。The Concept of Corporate Strategy。The Concept of Corporate Strategy。Homewood, IL。  new window
20.Cohen, A.(1976)。Two-Dimensional Man: An Essay on the Anthropology of Power and Symbolism in Complex Society。Two-Dimensional Man: An Essay on the Anthropology of Power and Symbolism in Complex Society。Berkeley。  new window
21.Gans, H. J.(1979)。Deciding What is News。New York, NY：Vintage Books。  new window
22.Habermas, Jurgen(1962)。The Structural Transformation of The Public Spsere: An Inquiry into A Category of Bourgeois Society。The Structural Transformation of The Public Spsere: An Inquiry into A Category of Bourgeois Society。Cambridge, MA。  new window
23.Hall, Stuart(2000)。"Who Needs Identity?"。Identity: A Reader。London, UK。  new window
24.Rutherford, Jonathan(2003)。Identity: Community, Culture and Difference。Identity: Community, Culture and Difference。London, UK。  new window
25.McAdam, D.(1982)。Political Process and Development American Culture。Political Process and Development American Culture。New York, NY。  new window
26.Schlesinger, P.(1991)。The Media Politics of Crime and Criminal Politics。The Media Politics of Crime and Criminal Politics。0。  new window
27.Thomas, P.(1994)。Participatory Development Communication。Participatory Development Communication。London, UK。  new window
其他
1.林褔岳(1998)。建構社區傳播的研究概念，0。  延伸查詢new window
2.陳明珠(2002)。媒體再現與認同政治，0。  延伸查詢new window
圖書論文
1.De Vos, George A.(1982)。Ethnic Pluralism Conflict and Accomodation。Ethnic Identity: Cultural Continuities and Change。Chicago：University of the Chicago Press。  new window
2.Klandermans, B.(1992)。The social construction of protest and multi-organization fields。Frontiers in social movement theory。New Haven：Yale University Press。  new window
3.張茂桂(1999)。種族與族群關係。社會學與台灣社會。台北：巨流圖書公司。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1488（臺灣：1479，外國：9） ／ 本年度總使用人次：1498098 ／ 訪客人次（自102年09月）：67302810
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上