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題名:促銷活動對於運動鞋品牌評價及購買意願之影響
書刊名:休閒暨觀光產業研究
作者:呂惠富 引用關係
作者(外文):Lu, Huei-fu
出版日期:2008
卷期:3:1
頁次:頁1-14
主題關鍵詞:促銷方式品牌評價購買意願運動鞋Sales promotionsBrand evaluationPurchase intentionsSport shoes
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:32
  • 點閱點閱:95
期刊論文
1.Guadagni, Peter M.、Little, John D. C.(1983)。A Logit Model of Brand Choice Calibrated on Scanner Data。Marketing Science,2(3),203-238。  new window
2.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perception。Journal of Business Research,25(3),251-262。  new window
3.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。  new window
4.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing,12(4),11-20。  new window
5.Campbell, L.、Diamond, W. D.(1990)。Framing and Sales Promotion: The Characteristics of Good Deal。Journal of Consumer Marketing,7(4),25-31。  new window
6.Aaker, David A.(1973)。Toward a Normative Model of Promotional Decision-making。Management Science,19(6),593-603。  new window
7.Dodson, J. A.、Tybout, Alice M.、Sternthal, Brian(197802)。Impact of Deals and Deal Retraction on Brand Switching。Journal of Marketing,15(1),72-81。  new window
8.Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
9.黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報,7(1),15-29。  延伸查詢new window
10.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
11.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
12.Prelec, Drazen、Loewenstein, George(1998)。The Red and the Black: Mental Accounting of Savings and Debt。Marketing Science,17(1),4-28。  new window
13.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research,18(2),185-193。  new window
14.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
15.Raghubir, P.、Kim, C.(1999)。When do price promotion affect pretrial brand evaluation?。Journal of Marketing Research,36(2),211-222。  new window
學位論文
1.黃桂芬(2004)。探討顧客服務要素應用在國際快遞業作業流程改善之研究(碩士論文)。國立臺北大學。  延伸查詢new window
2.廖文正(2003)。球鞋業產品涉入程度與促銷活動對產品屬性影響之研究(碩士論文)。淡江大學。  延伸查詢new window
3.陳建霖(1998)。促銷對品牌權益影響之研究(碩士論文)。國立雲林科技大學,雲林縣。  延伸查詢new window
4.陳淑萍(2002)。促銷策略對台灣地區信用卡持卡人使用行為之影響(碩士論文)。國立交通大學。  延伸查詢new window
5.王又鵬(1993)。促銷活動對消費者購買行為影響之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
2.Schiffman, L. G.、Kanuk, L. L.(2000)。Comsumer Behavior。New Jersey:Prentice-Hall。  new window
3.Aaker, David A.(1995)。Building Strong Brand。New York:The Free Press。  new window
4.McCarthy, E. Jerome、Perreault, W. P. Jr.(1984)。Basic Marketing: a Managerial Approach。Homewood, IL:Richard D. Irwin, Inc.。  new window
5.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
6.Quelch, John A.(1989)。Sales Promotion Management。Englewood Cliffs, New Jersey:Prentice-Hall, Inc.。  new window
7.Shimp, Terence A.(1993)。Promotion Management and Marketing Communications。Chicago, Illinois:Dryden Press。  new window
8.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Martin, G. S.、Brown, T. J.(1990)。In Search of Brand Equity: The Conceptualization and Measurement of the Brand Impression Construct。Marketing Theory and Applications。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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