| 期刊論文1. | Hightower, R.、Brady, M. K.、Baker, T. L.(2002)。Investigation the Role of the Physical Environment in Hedonic Service Consumption: An Exploratory Study of Sporting Events。Journal of Business Research,55(2),697-707。 | 2. | Leclerc, F.、Schmitt, B.、Dubé, L.(1995)。Waiting time and decision making: is time like money?。Journal of Consumer Research,22(1),110-119。 | 3. | 任維廉、董士偉、呂堂榮(20050900)。服務場景與等候經驗對國道客運乘客行為意向與選擇行為之影響。運輸計劃,34(3),413-442。 延伸查詢 | 4. | Ganesh, Jaishankar、Arnold, Mark J.、Reynolds, Kristy E.(2000)。Under Standing the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers。Journal of Marketing,64(3),65-87。 | 5. | Neal, W. D.(1999)。Satisfaction is Nice, But Value Drive Loyalty。Marketing Research,11(1),20-23。 | 6. | Kristensen, Kai、Martensen, Anne、Gronholdt, Lars(2000)。Customer satisfaction measurement at post denmark: Results of application of the European customer satisfaction index methodology。Total Quality Management,11(7),1007-1015。 | 7. | Robert, C.、Probst, T.、Martocchio, J.、Drasgow, F.、Lawler, J.(2000)。Empowerment and Continuous Improvement in the United States, Mexico, Poland, and India: Predicting Fit on the Basis of the Dimensions of Power Distance and in Dividualism。Journal of Applied Psychology,85(5),643-658。 | 8. | Marsh, H. W.、Balla, J. R.、McDonald, K. P.(1988)。Goodness-of-fit Indices in Confirmatory Analysis: The Effect of Sample Size。Psychological Bulletin,103(2),391-410。 | 9. | Webster, F. E. Jr.(1994)。Defining the New Marketing Concept。Marketing Management,2(4),22-31。 | 10. | Jacob, R.(1994)。Why Some Customers are More Equal than Others。Fortune,130(6),215-223。 | 11. | Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer Trust, Value, and Loyalty in Relational Exchanges。Journal of Marketing,66(1),15-37。 | 12. | Katz, K. L.、Larson, B. M.、Larson, R. C.(1991)。Prescription for the Waiting-in-line blues: Entertain, Enlighten, Andengage。Sloan Management Review,32(2),44-53。 | 13. | Taylor, S. A.(1994)。Waiting for service: The relationship between delays and evaluations of service。Journal of Marketing,58(2),56-69。 | 14. | Dickson, R. P.、Sawyer, A. G.(1990)。Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。 | 15. | Huber, F.、Herrmann, A.、Morgan, R. E.(2001)。Gaining Competitive Advantage through Customer Value Oriented Management。The Journal of Consumer Marketing,18(1),41-53。 | 16. | Ferris, G. R.、Hochwarter, W. A.、Buckley, M. R.、Harrell-Cook, G.、Frink, D. D.(1999)。Human resource management: Some new directions。Journal of Management,25(3),385-415。 | 17. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 | 18. | Johnston, Robert(1995)。The Determinants of Service Quality: Satisfiers and Dissatisfiers。International Journal of Service Industry Management,6(5),53-71。 | 19. | Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research,20(1),111-123。 | 20. | Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。 | 21. | 蔡啟通、黃國隆、高泉豐(20011200)。組織因素、組織成員整體創造性與組織創新之關係。管理學報,18(4),527-566。 延伸查詢 | 22. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。 | 23. | Andreassen, T. W.(1999)。What drives customer loyalty with complaint resolution。Journal of Service Research,1(4),324-332。 | 24. | Bagozzi, R. P.、Yi, Y.(1988)。On the Use of Structural Equation Model in Experimental Designs。Journal of Marketing Research,26(1),271-284。 | 25. | Voss, Glenn B.、Parasuraman, A.、Grewal, Dhruv(1998)。The roles of price, performance, and expectations in determining satisfaction in service exchanges。Journal of Marketing,62(4),46-61。 | 26. | Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。 | 27. | Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。 | 28. | Athanassopoulos, A. D.(2000)。Customer satisfaction cues to support market segmentation and explain switching behavior。Journal of Business Research,47(3),191-207。 | 29. | 林義屏、黃俊英、董玉娟(20040100)。市場導向、組織學習、組織創新與組織績效間關係之研究:以科學園區資訊電子產業為例。管理評論,23(1),101-134。 延伸查詢 | 30. | Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。 | 31. | Andreassen, Tor Wallin、Lindestad, Bodil(1998)。The Effect of Corporate Image in the Formation of Customer Loyalty。Journal of Service Research,1(1),82-92。 | 32. | Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。 | 33. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 34. | Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。 | 35. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 36. | Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research,17(4),375-384。 | 37. | Scott, Susanne G.、Bruce, Reginald A.(1994)。Determinants of Innovative Behavior: A Path Model of Individual Innovation in the Workplace。Academy of Management Journal,37(3),580-607。 | 38. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。 | 39. | Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。 | 40. | Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。 | 41. | Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。 | 42. | Williams, Larry J.、Hazer, John T.(1986)。Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods。Journal of Applied Psychology,71(2),219-231。 | 43. | Garvin, David A.(1983)。Quality on the Line。Harvard Business Review,61(5),64-75。 | 44. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 | 45. | 周逸衡、黃毓瑩、陳華寧、楊俊明(20060600)。情緒類別及等待發生時點對等待時間知覺的影響。中山管理評論,14(2),487-516+313。 延伸查詢 | 46. | Amabile, Teresa M.、Hill, Karl G.、Hennessey, Beth A.、Tighe, Elizabeth M.(1994)。The work preference inventory: Assessing intrinsic and extrinsic motivational orientations。Journal of Personality and Social Psychology,66(5),950-967。 | 47. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。 | 48. | Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。 | 49. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 50. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。 | 51. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 52. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 53. | Mowen, J. C.、Licata, J. W.、McPhail, J.、Mowen, J.、Licate, J.(1993)。Waiting in the Emergency Room: How to Improve Patient Satisfaction。Journal of Health Care Marketing,13(2),26-33。 | 54. | 賴勇成、姚明華、賈仲雍、陳炫蒼、曾寶漢、梁原誠(2002)。行政通訊號碼可攜之研究。電信研究,32(5),587-607。 延伸查詢 | 55. | Sampson, P.(1970)。Can Consumers Create New Products。Journal of the Market Research Society,12(1),40-52。 | 56. | Steenkamp, Jan-Benedict, E. M.(1990)。Conceptual Modle of the Quality Perception Process。Journal of Business Research,21(3),309-333。 | 57. | Dube-Rioux, L.、Schmitt, B. H.、Leclerc, F.(1995)。Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality。Advances in Consumer Research,16,59-63。 | 58. | Treacy, M.、Wiersima, F.(1995)。International Manufacturing Networks-to Develop Global Competitive Capabilities。Journal of Operations Management,16(1),195-214。 | 59. | Thompson, D.、Yarnould, R.(1995)。Relating Ration Satisfaction to Waiting Time Perceptions: The Disconfirmation Paradigm。Journal of Academic Emergency Medicine,2(12),1057-1062。 | 60. | Hornik, J.(1984)。Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumber Behavior。Journal of Consumer Research,11(4),615-618。 | 61. | Kumar, P.、Kalwani, M.、Data, M.(1997)。The Impact of Waiting Timeguarantesson Consumers Waiting Experience。Marketing Science,16(4),295-314。 | 62. | Hirchman, E.(1987)。Theoretical Persective of Time Use: Implications for Consumer Behavior Research。Research in Consumer Behavior,2(1),55-82。 | 63. | Lehtinen, U.、Lehtinen, J. R.(1991)。Two Approach to Service Quality Dominions。The Service Industries Journal,11(3),287-303。 | 64. | Hui, M. K.、Tse, D. K.(1996)。What to Tell Consumer in Waits of Different Lengths: An Integrative Model of Service Evaluation。Journal of Marketing,60(2),81-90。 | 會議論文1. | Monroe, Grewal, H.、Larry D. C.(1991)。The concept of reference prices: Theoretical justifications and research issues。Chicago。 | 2. | Anderson, E. W.、Sullivan, M. W.(1990)。Customer Satisfaction and Retention Across Firms。The TIMS College of Marketing Special Interest Conference on Service Marketing。Nashville, TN。343-351。 | 3. | 蔡志宏(2004)。邁向後ADSL時代的我國寬頻發展策略。0。 延伸查詢 | 圖書1. | Dillon, W. R.、Goldatein, M.(1994)。Multivariate Analysis: Methods and Applications。New York:John Wiley & Sons, Inc。 | 2. | 吳俊彥(2003)。消費者行為。台北:高立圖書。 延伸查詢 | 3. | Iacobucci, D.、Swartz, T. A.(2000)。Handbook of Services Marketing and Management。Thousand Oaks, CA:Sage Publication Inc。 | 4. | Booz, Allen and Hamilton(1982)。New Product Management for the 1980's。New York:Booz, Allen and Hamilton, Inc.。 | 5. | Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y:McGramn-Hill。 | 6. | Kerlinger, F. N.(1986)。Foundations of Behavior Research。NY。 | 7. | Daft, Richard L.(2001)。Organization, Theory, and Design。South-Western College Publishing。 | 8. | Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York:The Free Press。 | 9. | Robbins, Stephen P.(1996)。Organization Behavior: Concept, Controversies, and Applications。Prentice-Hall。 | 10. | Walters, C. Glenn(1974)。Consumer Behavior: Theory and Practice。Richard D. Irwin Inc.。 | 11. | Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。 | 12. | Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。 | 13. | Zeithaml, Valarie A.、Bitner, Mari Jo(1996)。Services Marketing。New York, NY:McGraw-Hill。 | 14. | Day, George S.(1990)。Market driven strategy: processes for creating value。Free Press。 | 15. | Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。 | 16. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 17. | Ackerman, R. R.、Coleman, E. L.、Macdorman, J.(1988)。Process Quality Management and Improvement Guridelines。Process Quality Management and Improvement Guridelines。Indianapolis, IN。 | 18. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumber Behavior。Consumber Behavior。Fort Worth, TX。 | 19. | Hair, J. F., Jr.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate Analysis。Multivariate Analysis。New York, NY。 | 20. | McKain, Scott(2005)。What Customers Really Want: How to Bridge the Gap between What Your Organization Offers。What Customers Really Want: How to Bridge the Gap between What Your Organization Offers。0。 | |