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題名：以期望理論觀點探討部落格互動行為與滿足
書刊名：資訊社會研究
作者：林素真 引用關係／林麗娟／方世杰 引用關係／陳建智
作者(外文)：Lin, Sue-jen
出版日期：2009
卷期：16
頁次：頁33-55
主題關鍵詞：互動行為；使用與滿足；部落格；期望理論；Blogs；Expectancy theory；Interactive behavior；Uses and gratifications
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:206
  • 點閱點閱:41
本研究利用「期望理論」來衡量人們的期望價值、將部落格互動行為分成「人訊互動」、「人際互動」兩種模式，運用「使用與滿足理論」來瞭解部落格使用後所獲得之滿足。研究發現：人們對部落格的「知覺報償」和「偏好心理」愈高時，愈樂於透過部落格從事「人訊互動」、「人際互動」等互動行為，而互動行為程度愈高，滿意度則愈高。但無論人們對於部落格的「知覺能力」為何，均不會促使其使用部落格。因此，也就不會獲得任何的滿足。
In this study, people's expectancy value is measured by "Expectancy Theory." The interactive behavior in blogs is divided into two modes: "human-message interaction" and "human-human interaction." Satisfaction after using the blogs will be scrutinized through "Uses and Gratifications Theory." The findings of our research indicates that the higher the "perceived reward" and "preference valence" that people hold for blogs, the more they are willing to engage in interactive behaviors such as "human-message interaction" and "human-human interaction" through blogs. In addition, the study also found that the higher the extent of interactive behavior, the higher the satisfaction is. However, bloggers' "perceptive ability" in blogs has no bearing on their use of blogs, that is, there's no connection between "perceptive ability" and gratifications.
期刊論文
1.Burton, G. F.、Chen, Y.、Grover, V.、Stewart, K. A.(1993)。An application of expectancy theory for assessing user motivation to utilize an expert system。Journal of Management Information System，9(3)，183-197。  new window
2.DeSanctis, G.(1983)。Expectancy theory as an explanation of a decision support system。Psychological Reports，52(1)，247-260。  new window
3.Harrell, A. M.、Caldwell, C.、Dotry, E.(1985)。Within-person Expectancy Theory Predictions of Accounting Students' Motivation to Achieve Academic Success。The Accounting Review，60，742-735。  new window
4.Hugh, J. A.(1981)。A test of the validity of the multiplicative hypothesis of expectancy-waience。Academy of Management Journal，24，128-142。  new window
5.Ko, H.、Cho, C. H.、Roberts, M. S.(2005)。Internet uses and gratifications: A structural equation model of interactising。Journal of Advertising，34(2)，57-70。  new window
6.Lawler, E. E. III、Porter, L. W.(1967)。Antecedent attitudes of effective managerial performance。Organizational Behavior and Human Performance，2(2)，122-142。  new window
7.Quick, T. L.(1988)。Expectancy theory in five simple steps。Training and Development Journal，42(7)，30-32。  new window
8.小梅子(20060200)。播客Podcasting行銷新趨勢。廣告雜誌，177，16-17。  延伸查詢new window
9.Luo, Wen-Hong、Chen, Yi-Ning、Lou, Hao(2001)。Distance Learning Technology Adoption: A Motivation Perspective。Journal of Computer Information Systems，42(2)，38-43。  new window
10.Massey, Brian L.、Levy, Mark R.(1999)。Interactivity, Online Journalism, and English-Language Web Newspapers in Asia。Journalism and Mass Communication Quarterly，76(1)，138-151。  new window
11.Garramone, G. M.、Harris, A. C.、Anderson, R.(1986)。Uses of Political Computer Bulletin Boards。Journal of Broadcasting and Electronic Media，30(3)，325-339。  new window
12.Morris, M.、Ogan, C.(1996)。The internet as mass audience。Journal of Communication，46(1)，39-50。  new window
13.Song, I.、LaRose, R.、Eastin, M. S.、Lin, C. A.(2004)。Internet gratifications and internet addiction: On the uses and abuses of new media。CyberPsychology & Behavior，7(4)，384-394。  new window
14.Ariely, D.(2000)。Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences。Journal of Consumer Research，27(2)，233-248。  new window
15.Levy, Mark R.、Windahl, Sven(1984)。Audience Activity and Gratifications: A Conceptual Clarification and Exploration。Communication Research，11(1)，51-78。  new window
16.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
17.Lin, Carolyn A.(1999)。Online service adoption likelihood。Journal of Advertising Research，39(2)，79-89。  new window
18.Ruggiero, Thomas E.(2000)。Uses and gratifications theory in the 21st century。Mass Communication & Society，3(1)，3-37。  new window
19.Ferris, K. R.(1977)。A test of the expectancy theory as motivation in an accounting environment。The Accounting Review，52(3)，605-614。  new window
20.Galbraith, J.、Cummings, L. L.(1967)。An empirical investigation of the motivational determinants of task performance: Interactive effects between instrumentality-valence and motivation-ability。Organizational Behavior and Human Performance，2，237-57。  new window
21.Lawler, E.(1970)。Job attitudes and employee motivation: Theory, research and practice。Personnel psychology，23，223-237。  new window
22.Mitchell, T. R.(1973)。Motivation and participation: An integration。Academy of Management Journal，16(4)，670-679。  new window
會議論文
1.Jacobs, J.(200307)。Communication over exposure: The rise of blogs as a product of cybervoyeurism。ANZCA Conference 2003。Brisbane。  new window
學位論文
1.Hu, J. S.(2003)。Training innovation in Taiwanese maritime education and training: Concerns, expectancy and professionalism(博士論文)。Australian Maritime College。  new window
圖書
1.Wiener, Norbert(1948)。Cybernetics: Or Control and Communication in the Animal and the Machine。John Wiley & Sons。  new window
2.翁秀琪(1996)。大眾傳播理論與實證。臺北市：三民書局。new window  延伸查詢new window
3.Robbins, S. P.(1983)。Organizational behavior: Concepts, controversies, and applications。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
4.藝立協(2003)。Blog：部落格線上出版、網路日誌實作。臺北市：上奇科技文化。  延伸查詢new window
5.Vroom, Victor Harold(1964)。Work and motivation。John Wiley & Sons, Inc.。  new window
其他
1.Nardi, B. A.(2004)。I'm blogging this: A closer look at why people blog，http://www.ics.uci.edu.， 20051223。  new window
2.Miller, C. R.，Shepherd, D.(2004)。Blogging as Social Action: A Genre Analysis of the Weblog. Into the Blogosphere，http://blog.lib.umn.edu， 20051201。  new window
圖書論文
1.Palmgreen, P. C.、Wenner, L. A.、Rosengren, K. E.(1985)。Uses and gratifications research: The past ten years。Media Gratifications Research: Current Perspectives。Beverly Hills, CA：Sage。  new window
2.Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
3.Katz, E.、Blumer, J. G.、Gurevitch, M.(1974)。Utilization of mass communication by the individual。The Uses of Mass Communication: Current Perspectives on Gratifications Research。Beverly Hills, CA：Sage。  new window
4.Rubin, A. M.(1994)。Media uses and effects: a uses and gratifications perspective。Media effects: advances in theory and research。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
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