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題名：遊憩體驗、滿意度與重遊意願的關係--以澎湖觀光休閒漁業園區為例
書刊名：觀光旅遊研究學刊
作者：張淑青
作者(外文)：Chang, Su-ching
出版日期：2008
卷期：3:1
頁次：頁19-43
主題關鍵詞：觀光休閒漁業；遊憩體驗；滿意度；重遊意願；Recreation fishery；Recreation experience；Satisfaction；Revisit intentions
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(18) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:18
  • 共同引用共同引用:81
  • 點閱點閱:96
隨著國民所得的提升及週休二日的實施，帶動國人從事觀光休閒活動，其中觀光休閒漁業在近年來更是蓬勃發展。台灣四面環海，海岸線長且漁業相當發達，尤其澎湖海岸線長達320公里，復因冷流與黑潮交會所形成的海洋牧場，漁產特別豐富，自古以來漁業是主要的產業與經濟來源。近年來由於傳統漁業的式微，政府積極推動農、漁業的轉型，取而代之的是養殖漁業結合觀光休閒園區的相繼成立，以提供體驗為特色的觀光休閒服務來吸引遊客，因此了解遊客的遊憩體驗感受、滿意度與重遊意願之關係，對相關業者極為重要，深具實務應用的價值。本研究目的主要以結構模式途徑來探討遊客的遊憩體驗、滿意度與重遊意願之關係，以澎湖的觀光休閒漁業園區為研究範圍，發展結構式問卷作為調查工具，選擇澎湖兩家規模較大之休閒漁業園區的遊客為問卷調查對象，建構以遊憩體驗為前因變項、滿意度為中介變項及重遊意願為結果變項的結構方程模式(SEM)加以驗證。研究發現本研究所建構之線性結構因果模式是顯著的，四個遊憩體驗因素對遊客滿意度皆有顯著正向影響，依影響參數估計值大小加以分析影響遊客滿意度的強弱依序為實體環境、服務態度、學習與成就、樂趣與放鬆因素。此外，本研究亦發現遊客滿意度對重遊意願亦有高度正向影響關係，研究結果可提供觀光休閒漁業相關業者作為策略性經營管理的建議與參考。
The purpose of this study was to adopt the structural modeling approach for exploring the relationships among visitors' recreation experiences, satisfaction and revisit intention of recreation fishery in Penghu. The recreation fishery in Penghu was selected to be the research scope and structural questionnaire was developed to be the survey tool of this study. The visitors of two recreation fishery in Penghu were selected as study samples. This study constructed a structural cause-effect model which takes recreation experiences as the antecedents, satisfaction as the mediated variable, and revisit intentions as the effect variable for testing their relationships. The findings of this study indicate that the structural cause-effect model is significant and four factors of recreation experience have significant and positive effects on visitors' satisfaction. The priority of positive effects on visitors' satisfaction by comparison with their efficiency value is physical environment; service attitude; learning and achievement; pleasure and relax factor. Besides, this study also found that the visitors' satisfaction has significant and high positive effects on visitors' revisit intentions. On the basis of the research results, the concrete and strategic suggestions and references of business management are offered for related industry.
期刊論文
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2.黃聲威(20010100)。解析休閒漁業。漁業推廣，172，14-26。  延伸查詢new window
3.Wirtz, Jochen、Bateson, John E. G.(1995)。An experimental investigation of halo effects in satisfaction measures of service attributes。International Journal of Service Industry Management，6(3)，84-102。  new window
4.Manfredo, M. J.、Driver, B. I.、Brown, P. J.(1983)。A test of concepts of inherent in experience based setting management for outdoor recreation areas。Journal of Leisure Research，15(3，263-283。  new window
5.吳宗瓊、鄭智鴻(20040300)。北臺灣主要休閒農場之市場區隔與定位分析。觀光研究學報，10(1)，97-113。new window  延伸查詢new window
6.Winsted, K. F.(1997)。The service experience in two cultures: A behavioral perspective。Journal of Retailing，73(3)，337-360。  new window
7.沈進成、陳伯南(20050400)。宗教觀光旅遊動機、認知價值、滿意度與忠誠度關係之研究--以南投中臺禪寺為例。服務業管理評論，1(1)，159-183。new window  延伸查詢new window
8.Clawson, M.、Knetsch, J. L.(1969)。Alternative method of estimating future use。Economics of Outdoor Recreation，21(7)，36。  new window
9.Hull, R. B.、Steward, W. P.、Yi, T. K.(1992)。Experience patterns: capturing the dynamics nature of a recreation experience。Journal of Leisure Research，24(3)，240-252。  new window
10.Lee, Y.、Dattilo, J.、Howard, D.(1994)。The complex and dynamic nature of leisure Experience。Journal of Leisure research，26(3)，195-211。  new window
11.Driver, B. L.、Brown, P. J.(1975)。A Social-psychological Definition of Recreation Demand, with Implications for Recreation Resource Planning。Assessing Demand for Outdoor Recreation，12(8)，62-88。  new window
12.Tian-Cole, Shu、Crompton, J. L.、Willson, V. L.(2002)。An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge。Journal of Leisure Research，34(1)，1-24。  new window
13.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Customer orientation: Effects on customer service perceptions and outcome behaviors。Journal of Service Research，3(3)，241-251。  new window
14.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research，9(2)，132-140。  new window
15.李素馨、侯錦雄(20040300)。臺灣休閒農業之體驗付費與觀光商品化現象。觀光研究學報，10(1)，133-145。new window  延伸查詢new window
16.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research，27(3)，785-804。  new window
17.張淑青(20040600)。澎湖套裝旅遊服務品質之研究。觀光研究學報，10(2)，111-126。new window  延伸查詢new window
18.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
19.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。  new window
20.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research，28(3)，784-807。  new window
21.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
22.Otto, Julie E.、Ritchie, J. R. Brent(1996)。The service experience in Tourism。Tourism Management，17(3)，165-174。  new window
23.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
24.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science，28(1)，150-167。  new window
25.Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，15(1)，68-80。  new window
26.Backman, S. J.、Crompton, J. L.(1991)。Differentiating between high, spurious, latent, and low loyalty participants in two leisure activities。Journal of Park and Recreation Administration: A Publication of The American Academy for Park and Recreation administration，9(2)，1-17。  new window
27.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research，20(3)，451-466。  new window
28.Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research，20(3)，418-430。  new window
29.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
30.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
31.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
32.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
33.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。  new window
34.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing，54(2)，69-82。  new window
35.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
會議論文
1.吳秀媚、林秀靜、劉怡君(2003)。主題樂園附設飯店之滿意度對遊客重遊意願之影響--以劍湖山世界為例。觀光休閒暨餐旅產業永續經營學術研討會。  延伸查詢new window
2.段兆麟(2003)。離島地區休閒農漁業的發展策略。中日國際休閒農業研討會。中國農業經營管理學會。  延伸查詢new window
3.陳勁甫、蘇佳鈴(2003)。遊客對觀光節慶活動意象、服務品質、滿意度與忠誠度關聯之研究--以屏東黑鮪魚文化觀光季為例。第3屆觀光休閒暨餐旅產業永續經營學術研討會。屏東縣。  延伸查詢new window
4.Lee, H.、Kerstetter, D. L.、Graefe, A. R.、Confer, J. J. Jr.(1996)。Crowding at an art festival: A replication and extension of the outdoor recreation crowding model。1996 Northeastern recreation research symposium，(會議日期: 1996/03/31-04/02)。Bolton Landing, New York。198-204。  new window
5.曹勝雄、林若慧、邱新雅、范文嘉(2002)。旅遊意象、旅遊滿意度與重遊意願之關係研究。高雄：國立高雄餐旅學院。187-196。  延伸查詢new window
學位論文
1.吳明峰(2004)。休閒農漁園區類型與體驗行銷策略之研究-體驗活動觀點(碩士論文)。屏東科技大學。  延伸查詢new window
2.陳詩璋(2000)。碧砂漁港發展多功能利用之經濟效益評估(碩士論文)。國立海洋大學，基隆。  延伸查詢new window
3.張恕忠(2002)。遊客對休閒漁業活動之態度與體驗之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
4.陳俊男(2004)。七股鹽場鹽山遊客之遊憩動機、遊憩環境體驗與遊憩滿意度之研究(碩士論文)。南華大學。  延伸查詢new window
5.林欣玫(2005)。遊憩產業遊客之體驗與滿意度之關聯性研究(碩士論文)。朝陽科技大學。  延伸查詢new window
6.陳水源(1988)。擁擠與戶外遊憩體驗關係之研究--社會心理層面之探討(博士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Fennell, D. A.(2003)。Ecotourism programmed planning。Wallingford, Oxon：CABI。  new window
2.陳正昌、程炳林、陳新豐、劉子鍵(2004)。多變量分析方法--統計軟體應用。台北市：五南圖書出版股份有限公司。  延伸查詢new window
3.Manning, R. E.(1986)。Studies in outdoor recreation: A review and synthesis of socialscience literature in outdoor recreation。Corvallis, OR：Oregon State University Press。  new window
圖書論文
1.Driver, B. L.、Tocher, S. R.(1974)。Toward a behavioral interpretation of recreational engagements with implications for planning。Elements of outdoor recreation planning。University of Michigan Press。  new window
 
 
 
 
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