臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：服務品質、知覺價值、滿意度關係之研究--以溪頭自然教育園區為例
書刊名：島嶼觀光研究
作者：莊雅筑／陳宏斌 引用關係／陳奕任
作者(外文)：Chuang, Ya-chu／Chen, Hung-bin／Chen, Yi-jen
出版日期：2010
卷期：3:3
頁次：頁45-62
主題關鍵詞：服務品質；價值；滿意度；重遊意願；溪頭；Service quality；Perceived value；Satisfaction；Sitou
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:130
  • 點閱點閱:95
本研究旨在探討溪頭自然教育園區遊客對於服務品質、知覺價值、滿意度之關係。本研究採便利抽樣法，於2010年2月期間進行發放問卷，共得360份有效問卷，以結構方程式模型(Structural Equation Modeling, SEM)評估服務品質、知覺價值、滿意度間的因果關係。研究結果發現：服務品質對知覺價值、滿意度呈顯著正向影響；知覺價值對滿意度呈顯著正向影響；知覺價值在服務品質對滿意度的關係上扮演中介的角色。根據研究結果不僅對溪頭自然教育園區提出建議，亦對後續研究提供研究方向。
The purpose of research was to discuss the relationships among service quality, perceived value, and satisfaction of tourists in Sitou Nature Education Area. Convenience sampling was adopted in this study. Questionnaires were distributed to samples to collect data in February, 2010. The model was tested, to evaluate the consequences of service quality, perceived value, and satisfaction, by collecting survey responses from 360 Sitou Nature Education Area participants via structural equation modeling (SEM). Findings of this research indicated that: Service quality positively and significantly influenced perceived value and satisfaction; perceived value positively and significantly influenced satisfaction, perceived value occupied the function of mediators between service quality and satisfaction. Finally, the research results may provide suggestions for Sitou Nature Education Area and further research.
期刊論文
1.Juran, J. M.(1974)。A universal approach to managing for quality。Quality Progress，19(8)，19-24。  new window
2.陳冠曲、林喻東(20061200)。溪頭森林遊樂區遊客遊憩體驗、滿意度與行為意向關係之研究。國立臺灣大學生物資源暨農學院實驗林研究報告，20(4)=254，261-277。  延伸查詢new window
3.Andrew, J. D.、Clayton, F. W.、Charles, P. D.(2002)。The relationship between counselor satisfactionand extrinsic job factors in state rehabilitation agencies。Rehabilition Counseling Bulletin，45(4)，223-232。  new window
4.張淑青、黃元直(20090900)。服務品質、服務體驗對關係品質與重遊意願的影響。管理實務與理論研究，3(3)，17-34。new window  延伸查詢new window
5.康桓甄(20080900)。海鮮餐廳服務品質、認知價值、顧客滿意度及行為意圖之關連性--以澎湖地區為例。生物與休閒事業研究，6(2)，14-32。new window  延伸查詢new window
6.張良漢(20080900)。建構登山健行者休閒利益與休閒滿意之關係：休閒內在動機、休閒體驗所扮演的角色。大專體育學刊，10(3)，27-40。new window  延伸查詢new window
7.Žabkar, V.、Brenčič, M. M.、Dmitrović, T.(2010)。Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level。Tourism Management，31(4)，537-546。  new window
8.Khan, M.(2003)。ECOSERV: Ecotourists' Quality Expectations。Annals of Tourism Research，30(1)，109-124。  new window
9.Gallarza, Martina G.、Gil-Saura, Irene(2006)。Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students' Travel Behaviour。Tourism Management，27(3)，437-452。  new window
10.林聰哲(20081200)。中部地區高爾夫球場服務品質、消費者知覺價值、滿意度與行為意向之研究。管理實務與理論研究，2(4)，196-214。new window  延伸查詢new window
11.Hutchinson, J.、Lai, F. J.、Wang, Y. C.(2009)。Understanding the Relationships of Quality, Value, Equity, Satisfaction, and Behavioral Intentions among Golf Travelers。Tourism Management，30(2)，298-308。  new window
12.Petrick, J. F.(2004)。The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions。Journal of Travel Research，42(4)，397-407。  new window
13.Millán, Ángel、Esteban, Águeda(2004)。Development of a Multiple-item Scale for Measuring Customer Satisfaction in Travel Agencies Services。Tourism Management，25(5)，533-546。  new window
14.Petrick, James F.(2002)。Development of Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research，34(2)，119-134。  new window
15.Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review，26(1)，25-43。  new window
16.李君如、陳俞伶(20090300)。觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究--以白蘭氏觀光工廠為例。顧客滿意學刊，5(1)，93-119。new window  延伸查詢new window
17.Ozment, J.、Morash, E. A.(1994)。The augmented service offering for perceived and actual service quality。Journal of the Academy of Marketing Science，22(4)，352-363。  new window
18.莊麗君、許義忠(20040300)。秀姑巒溪泛舟遊客動機與滿意度之研究。觀光研究學報，10(1)，79-96。new window  延伸查詢new window
19.Lee, J.、Graefe, A. R.、Burns, R. C.(2004)。Service Quality, Satisfaction, and Behavioral Intention among Forest Visitors。Journal of Travel & Tourism Marketing，17(1)，73-82。  new window
20.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research，27(3)，785-804。  new window
21.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
22.Choi, K. S.、Cho, W. H.、Lee, S.、Lee, H.、Kim, C.(2004)。The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: a South Korean study。Journal of Business Research，57(8)，913-921。  new window
23.Lemon, K. N.、Rust, R. T.、Zeithaml, V. A.(2001)。What drives customer equity?。Marketing Management，10(1)，20-25。  new window
24.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。  new window
25.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。  new window
26.李奇勳、蘇瑞蓮(20080900)。服務品質、知覺價值、滿意度及遊後行為意圖關係之探討--以休閒旅遊業為例。顧客滿意學刊，4(2)，1-26。new window  延伸查詢new window
27.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
28.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
29.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。  new window
30.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing，20(2)，123-138。  new window
31.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
32.蘇瑞蓮、金喆(20080600)。旅遊意象、知覺價值、服務品質、知覺風險對遊後行為意圖的影響--以苗栗縣西湖渡假村為例。聯大學報，5(1)，181-200。  延伸查詢new window
33.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
34.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。  new window
35.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
36.Yoon, Yooshik、Uysal, Muzaffer(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a structural model。Tourism Management，26(1)，45-56。  new window
37.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
38.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
39.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
40.林麗貞、王亞男、吳瑞瑜、劉子棻、黃憶汝、林茂擇、劉相識(2007)。遊客對溪頭自然教育園區解說服務需求及滿意度之研究。臺灣大學生物資源暨農學院實驗林研究報告，21(1)，105-116。  延伸查詢new window
41.Presbury, R.、Fitzgerald, A.、Chapman, R.(2005)。Impediments to Improvements in Service Quality in Luxury Hotels。Managing Service Quality，15(4)，357-373。  new window
42.Rojas, C. D.、Camaero, C.(2008)。Visitors’ Experience, Mood and Satisfaction in a Heritage Context: Evidence from an interpretation center。Tourism Management，29(3)，525-537。  new window
研究報告
1.觀光局(2008)。中華民國九十七年國人旅遊狀況調查報告。  延伸查詢new window
學位論文
1.林喻東(2007)。遊客旅遊動機、期望與滿意度關係之研究--以溪頭森林遊樂區爲例。國立嘉義大學，嘉義縣。  延伸查詢new window
圖書
1.黃金柱(2006)。運動觀光導論。台北市：師大書苑。  延伸查詢new window
2.黃芳銘(2009)。結構方程模式--理論與應用。台北：五南圖書出版股份有限公司。  延伸查詢new window
3.Solomon, M. R.(2004)。Consumer Behavior: Buying, Having, and Being。Prentice-Hall。  new window
4.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York：The Free Press。  new window
5.邱皓政(2000)。社會與行為科學的量化研究與統計分析：SPSS中文視窗版資料分析範例解析。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
6.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
7.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY：Guilford Press。  new window
8.黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
9.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
10.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
11.觀光局(2010)。中華民國九十一年至九十七年度觀光統計年報。  延伸查詢new window
12.Kolter, P.(2003)。Maketing Management (11th ed)。New Jersey。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：949（臺灣：937，外國：12） ／ 本年度總使用人次：1498098 ／ 訪客人次（自102年09月）：67307620
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上