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題名:媒體創業報導對社會大眾創業態度之影響:議題設定理論的觀點
書刊名:創業管理研究
作者:蘇登呼 引用關係
作者(外文):Su, Teng-hu
出版日期:2012
卷期:7:2
頁次:頁61-76
主題關鍵詞:媒體新聞報導創業議題設定理論Mass mediaNewsEntrepreneurshipAgenda-setting theory
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:206
  • 點閱點閱:239
媒體是社會體制環境的重要成員,媒體對創業的報導影響新創事業與創業家的社 會正當性取得,但創業報導對社會大眾的議題設定效果研究迄今仍有限。本研究旨在 探討媒體對創業的報導傾向如何影響社會大眾對創業的態度,根據議題設定理論提出 三個研究假設,並使用2010 年與2011 年「全球創業觀察」(GEM)台灣的4013 份 問卷資料進行卡方分析檢驗研究假設。研究發現,媒體對創業的報導傾向顯著正向影 響社會大眾對創業的態度,社會大眾是否具備創業知識與經驗以及是否認識有創業經 驗的人,則干擾此一正向影響效果。本研究最後探討研究結果之學術貢獻,同時提供 管理建議予輔導創業的政府主管機關以及已創業或正規劃創業者參考。
As an important institution member of the society, the mass media’s news reporting of entrepreneurship will influence the entrepreneurs and their new ventures’ acquisition of legitimacy. Previous studies, however, have ignored the agenda-setting effect of the news reporting of entrepreneurship on the public. For improving this knowledge gap, this study aims to study the influence of the mass media’s news tenor of entrepreneurship on the public’s attitude to entrepreneurship. According to the agenda-setting theory, this study proposed 3 research hypotheses, which were then tested by chi-square test of data of 4013 questionnaires from the database of Taiwan’s 2010 and 2011 ‘Global Entrepreneurship Monitor’ (GEM). The results showed that the mass media’s news tenor of entrepreneurship had a significantly positive effect on the public’s attitude to entrepreneurship. However, this positive effect was moderated by whether the public have knowledge and experience of entrepreneurship and whether the public know someone who has the experience of starting a new venture. This study finally discusses the theoretical contribution of the findings and provides management suggestions for the government offices in charge of entrepreneurship and people who are starting a new venture or planning to start a new venture.
期刊論文
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1.賴杉桂(2011)。序言。台北。  延伸查詢new window
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6.經濟部中小企業處、中華經濟研究院,(2010)。2010年中小企業白皮書。台北。  延伸查詢new window
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