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題名：內部溝通、企業領導力以及創新策略對中小企業之組織文化強度與品牌承諾之影響
書刊名：中小企業發展季刊
作者：陳綉里 引用關係／何祖平 引用關係／鄭偉明
作者(外文)：Chen, Hsiu-li／Ho, Tzu-ping／Cheng, Wei-ming
出版日期：2013
卷期：30
頁次：頁99-128
主題關鍵詞：內部行銷溝通；企業領導力；創新策略；組織文化；品牌承諾；Internal marketing communication；Leadership；innovation strategy；Organizational culture；Brand commitment
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:30
  • 點閱點閱:44
期刊論文
1.Anthony R.、Wheler, R.、Richey, Glenn、Tokkman, Mert、Sablynski, Chris J.(2006)。Retaining Employees for Service Competency: The Role of Corporate Brand Identity。Journal of Brand Management，14(3)，96-113。  new window
2.Cristiano, T. C.、Wazlawick, R. S.(2008)。The Influence of Organizational Culture on the Adoption of Extreme Programming。Journal of Systems and Software，81(11)，1955-1967。  new window
3.Dwyer, Sean、Richard, Orlando C.、Chadwick, Ken(2003)。Gender Diversity in Management and Firm Performance: The Influence of Growth Orientation and Organizational Culture。Journal of Business Research，56(12)，1009-1019。  new window
4.Kimpakorn, Narumon、Tocquer, Gerard(2007)。Employees' Commitment to Brands in the Service Sector: Luxury Hotel Chains in Thailand。Journal of Brand Management，16(8)，532-544。  new window
5.Raju, S.、Unnava, H. R.(2006)。The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments。Journal of Consumer Research，33(2)，173-178。  new window
6.Tjosvold, D.、Tang, M. M. L.、West, M. A.(2004)。Reflexivity for Team Innovation in China: the Contribution of Goal Interdependence。Group & Organization Management，29(5)，540-559。  new window
7.Zondiros, Dimitris、Konstantopoulos, Nikolaos、Tomaras, Petros(2007)。A Simulation Model for Measuring Customer Satisfaction through Employee Satisfaction。AIP Conference Proceedings，963(2)，1086-1089。  new window
8.Laforet, S.(2007)。Effects of Size, Market and Strategic Orientation on Innovation in Non-High-Tech Manufacturing SMEs。European Journal of Marketing，43(1/2)，188-212。  new window
9.Pettigrew, A. M.(1979)。On Studying Organizational Culture。Administrative Science Quarterly，24(4)，570-581。  new window
10.Pieterse A. N.、van Knippenberg, D.、Schipper,s M.、Stam, D.(2010)。Transformational and Transactional Leadership and Innovative Behavior: The Moderating Role of Psychological Empowerment。Journal of Organizational Behavior，31，609-623。  new window
11.George, W. R.(1977)。The Retailing of Services: A Challenging Future。Journal of Retailing，53(3)，91-95。  new window
12.Amine, A.(1998)。Consumers' True Brand Loyalty: The Central Role of Commitment。Journal of Strategic Marketing，6(4)，305-319。  new window
13.Verhoef, Peter C.、Franses, Philip Hans、Hoekstra, Janny C.(2002)。The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter?。Journal of the Academy of Marketing Science，30(3)，202-216。  new window
14.Mansfield, R. S.(1996)。Building competency models: Approaches for HR professionals。Human Resource Management，35(1)，7-18。  new window
15.Sasser, W. Earl Jr.、Arbeit, Stephen P.(1976)。Selling Jobs in the Service Sector。Business Horizons，19(3)，61-65。  new window
16.West, Michael A.(2002)。Sparkling Fountains or Stagnant Ponds: An Integrative Model of Creativity and Innovation Implementation in Work Groups。Applied Psychology: An International Review，51(3)，355-387。  new window
17.Berry, Leonard L.(1981)。The Employee as Customer。Journal of Retail Banking，3(3)，24-25。  new window
18.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management，10(2)，14-19。  new window
19.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing，73(1)，15-37。  new window
20.Harrington, S. J.、Guimaraes, T.(2005)。Corporate Culture, Absorptive Capacity and IT Success。Information and Organization，15(1)，39-63。  new window
21.Adaval, Rashmi(2001)。Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information。Journal of Consumer Research，28(1)，1-17。  new window
22.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research，51(1)，11-24。  new window
23.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research，29(1)，18-34。  new window
24.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
25.Piercy, N. F.、Morgan, N. A.(1991)。Internal marketing: The missing half of the marketing programme。Long Range Planning，24(2)，82-93。  new window
26.Avolio, B. J.、Bass, B. M.、Jung, D. I.(1999)。Re-examining the components of transformational and transactional leadership using the Multifactor Leadership questionnaire。Journal of Occupational and Organizational Psychology，72(4)，441-462。  new window
學位論文
1.蔣永明(2005)。內部行銷對組織創新及組織績效之影響--以連鎖眼鏡業G公司為例(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
2.張嘉娟(2004)。員工內部行銷知覺、企業文化差異知覺與組織承諾之關聯性研究--以集團企業子公司員工為研究對象(碩士論文)。中原大學。  延伸查詢new window
3.吳秉恩(1984)。管理才能發展方案實施與成效關係之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Bellamy A. R.(2003)。An Exploratory Analysis of the Influence of New Technology Planning and Implementation on the Perceptions of New Technology Effectiveness。The Midwest Academy of Management。  new window
2.Johnson, E. M.、Seymour, D. T.(1986)。The Impact of Cross Selling on the Service Encounter in Retail Banking, in the Service Encounter。The service encounter: Managing employee/customer interaction in service business。Lexington MA：D. C. Heath。  new window
3.Kotter, J. P.、Heskett, J. L.(1993)。Corporate Culture and Performance。New York：The Free Press。  new window
4.Robbins, S. P.(2004)。Essential of Organizational Behavior。Prentice Hall International, Inc.。  new window
5.Schien, E. H.(1995)。Organizational Culture and Leadership。San Francisco：Jossey-Bass Publishers。  new window
6.Wood, E.(1998)。The Determinants of Innovation in Small and Medium-Sized Enterprises。Globalization Growth and Governance: Creating an Innovative Economy。Oxford：Oxford University Press。  new window
7.Keller, K. L.(2003)。Strategic brand management: Building, measuring, andmanaging brand equity。New Jersey：Upper Saddle River。  new window
8.Jones, Gareth R.(2005)。Organizational Theory Design, and Change- Text & Cases。NJ：Prentice Hall。  new window
9.Schachter, Debbie(2005)。Information Outlook。  new window
10.張春興(1992)。教育心理學。臺北市：東華書局。  延伸查詢new window
11.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York：The Free Press。  new window
12.Ouchi, W. G.(1981)。Theory Z: How American companies can meet the Janpanese challenge。Reading, MA：Addison-Wesley。  new window
13.Yukl, Gary A.(2006)。Leadership in Organizations。Prentice Hall。  new window
14.Schein, Edgar H.(1992)。Organizational Culture and Leadership。Jossey-Bass。  new window
15.許士軍(2001)。管理學。東華書局。  延伸查詢new window
 
 
 
 
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