體驗經濟時代的來臨，民眾至餐廳用餐的觀念不再如過去般只求溫飽，而是日益重視其所提供的服務品質。因此瞭解顧客對於餐廳服務品質的認知與感受，此乃業者應重視之焦點。 本研究以北部地區二家日本拉麵餐廳之顧客為研究對象，透過問卷調查方式進行便利抽樣，共回收有效樣本數214份，並以SPSS為統計分析工具，以期探討現今至日本拉麵餐廳消費的顧客特性為何，並檢驗不同背景特性者對於服務品質（經分析後共得：有形性、保證性、同理心、反應性及可靠性等五個構面）的重視度與滿意度之差異情形。另外，本研究再輔以重要表現程度分析法（IPA） 以探討日本拉麵餐廳目前在服務品質方面之經營狀況。 研究結果發現前往日本拉麵餐廳者，在用餐動機方面以親友聚餐為主，且不同背景特性者於服務品質滿意度上呈顯著差異。 發掘問題並予以解決乃企業經營成功之道，因此本研究透過IPA法分析後建議業者應加強同理性構面的表現，如推出促銷、打折優惠等，以提升顧客滿意度及再購意願。

The experience economical era has approached, people do not go to restaurants only for eating anymore; on the contrary, they are putting more emphasis on the service quality in the restaurants. Therefore, it is essential to focus on customers’ cognition on the issue of service quality. This study is focused on the consumers of two japanese ramen restaurants in Taipei. The data are obtained from 214 effective convenience samples and use the suit software SPSS for windows to carry on analysis. The research is to explore what kind of the characteristics of consumer will go there and examined the difference service quality(By analysis, there were five service quality factors including tangibles, assurance, empathy, responsiveness, reliability) of importance and satisfaction on consumer of characteristics. Importance-Performance Analysis（IPA）method is used to probe into the service quality of japanese ramen restaurants. The major motivation to incite the consumers is “to dine together with friend” in japanese ramen restaurants. The result shows that interviewers’differences on “characteristics of consumer” have much to do with service quality factors of satisfaction level. Problem finding and solving is one of success factors for Business. Therefore, we offer suggestions to operators of japanese ramen restaurants through IPA：Activities, like promotion and discount activities, need to be improved to approach high consumer satisfaction and repurchase intention.