市場導向、組織學習、組織創新與組織績效間關係之研究：以科學園區資訊電子產業為例_

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題名：	市場導向、組織學習、組織創新與組織績效間關係之研究：以科學園區資訊電子產業為例
書刊名：	管理評論
作者：	林義屏／黃俊英／董玉娟
作者(外文)：	Lin, Yi-ping／Huang, Jun-ying／Tung, Yu-chuan
出版日期：	2004
卷期：	23:1
頁次：	頁101-134
主題關鍵詞：	市場導向；組織學習；管理創新；技術創新；組織績效；Market orientation；Organizational learning；Administrative innovation；Technical innovation；Organizational performance
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(33) 博士論文(40) 專書(0) 專書論文(0) 排除自我引用:32 共同引用:162 點閱:161

企業的市場導向會改善經營績效，這個議題已被行銷學者和實務界連續討論超過30年了，多數的學者認為市場導向是現代行銷管理和策略的核心之一。然而在市場導向對組織績效影響的實証研究中，許多研究證實有顯著的正面影響，而有某些研究卻發現沒有顯著的影響，因此有些學者開始在研究中納入某些中介變數來解釋此不一致的關係。本研究提出一理論架構，將組織學習與組織創新作為解釋市場導向與組織績效間關係的主要中介變數，並以科學園區的資訊電子產業作為實証研究的對象，有效樣本廠商共145家。本研究整體理論模式配置符合可接受的適合度檢定水準，表示本研究的理論模型可獲得支持，故這四個構念間確實存在著影響關係。市場導向對組織學習與組織創新均有正向的影響關係，且不論是管理創新或是技術創新都同樣有正向的影響。組織學習對組織創新中的管理創新及技術創新均有直接的影響關係，對組織績效則是透過組織創新而有間接的影響關係，但直接的影響關係則不顯著。管理創新與技術創新間的互相影響效果在實證研究中則未達顯著關係。

以文找文

The issue that ”Market orientation will improve performance” has been discussed for over 30 years. Most scholars consider market orientation as one of the core issues for modern marketing management and strategy. Among the numerous empirical studies examining the association between market orientation and organizational performance, many studies have shown a positive association between market orientation and organizational performance. However, some have found no significant relationship. Therefore, some scholars interpret the mixed findings by incorporating the mediating variables. This research presents a conceptual framework for incorporating organizational learning and innovations as the mediating variables between market orientation and organizational performance. The samples of this study include 145 companies from the information technology industry in the Scientific Industry Parks. The global model fit is acceptable. This empirical result supports the constructs mentioned above. Market orientation has a positive and direct impact on organizational learning, administrative and technical innovation. Organizational learning has a positive and direct impact on administrative and technical innovation, but with no satistically significant direct impact on performance. Furthermore, organizational learning does have a positive and indirect impact on performance by means of organizational innovations. However, that the effect of the two innovation types (both administrative and technical) interact with each other is not statistically significant.

以文找文

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2.	Kimberly, J. R.、Evanisko, M. J.(1986)。The organizational context of technological innovation。Managing technological innovation。San Fransisco：Jossey-Bass。

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