The development of waterfront environment not only requires the considerations over the techniques for water conservancy and environmental projects, but also the performing of appropriate evaluation on its impacts in social, political and economic aspects. so that there can be references to base on for the alternative analysis upon policy making. Besides, given the waterfront environment being so changeable and so vulnerable to elements of uncertainty, the applying of eco-planning and fuzzy theory on the evaluation of policies for land development and management would make easier the seeking for reasonable effective strategy of sustainable development. This study primarily practices the eco-planning theories and the method of Fuzzy Multiple Criteria Evaluation (MCE) in building an evaluation system for the development potentiality of land use in the waterfront environment, with the study on analytical methods, hoping to tackle the problems confronted in the studies on the mechanism of the waterfront environment that is so complicated and changeable, while the information relating to waterfront ecology is rather ambiguous, or there is even a lack of relevant information The main reason for using the multiple criteria evaluation method is for solving the problems incurred during evaluation of multi-hierarchy and multi-attribute on environmental development, the combining of fuzzy theories will dispose the extent of uncertainty in comparison. After considerations are given to the fact that there does not exist independence among the evaluation criteria, and after the pros and cons of different alternatives are compared against the fuzzy differentials on the extent of satisfaction towards their performance, the results will lead to the decision on the feasible alternative for land use in waterfront. For this reason, this article will start with an introduction on relevant ideas regarding eco-planning and fuzzy MCE, and then use these ideas in establishing the evaluation system. Meanwhile, by the example of Hsin-Chu Bathing Beach as the embodiment of this study, the evaluated values of the development potentiality will then be calculated to measure the magnitude of the impacts and benefits that it may bring to the environment, so as to proceed with the analysis on decision making of development, for the purpose of providing reference on resource planning in the waterfront environment for the decision makers. The results of this study will lead to a priority ranking for the development of land use in the waterfront environment, which can then serve as appropriate suggestions for the development orientation of land use in the waterfront environment.