期刊論文| 1. | Lounsbury, W.、Hoopes, L. L.(1985)。An investigation of factors associated with vacation satisfaction。Journal of Leisure Research，17(1)，1-3。   |
| 2. | Weiermair, K.、Fuchs, M.(1999)。Measuring tourist judgment on service quality。Annals of Tourism Research，26(4)，1004-1021。 |
| 3. | Wang, Kuo-Ching、Hsieh, An-Tien、Huan, Tzung-Cheng(2000)。Critical service features in group package tour: An exploratory research。Tourism Management，21(2)，177-189。 |
| 4. | Butz, Howard E. Jr.、Goodstein, Leonard D.(1996)。Measuring customer value: Gaining the strategic advantage。Organizational Dynamics，24(3)，63-77。 |
| 5. | Stevens, Blair F.(1992)。Price value perceptions of travelers。Journal of Travel Research，31(2)，44-48。 |
| 6. | Ekinci, Yuksel(2002)。A Review of Theoretical Debates on the Measurement of Service Quality: Implications for Hospitality Research。Journal of Hospitality & Tourism Research，26(3)，199-216。 |
| 7. | Thompson, H.(1998)。Marketing strategies: What do your customers really want?。Journal of Business strategy，19，16-21。 |
| 8. | Weeb, Dave、Hassall, Kate(2002)。Measuring visitor satisfaction with Western Australia's conservation estate。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，15，81-89。 |
| 9. | Heung, Vincent C. S.、Chu, Raymond(2000)。Important factors affecting Hong Kong consumer's choice of a travel agency for all-inclusive package tours。Journal of Travel Research，39(1)，52-59。 |
| 10. | Sweeney, J. C.、Soutar, G. N.(1998)。Consumer perceived value: Development of a multiple item scale。Journal of Retailing，77，203-220。 |
| 11. | Millán, Ángel、Esteban, Águeda(2004)。Development of a Multiple-item Scale for Measuring Customer Satisfaction in Travel Agencies Services。Tourism Management，25(5)，533-546。 |
| 12. | Downward, Paul、Lumsdon, Les(1999)。The determinants of day excursion coach travel: A qualitative marketing analysis。The Service Industries Journal, London，19(4)，158-168。 |
| 13. | Petrick, James F.(2002)。Development of Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research，34(2)，119-134。 |
| 14. | Grewal, Dhruv、Monroe, Kent B.、Krishnan, R.(1998)。The Effects of Price-Comparison Advertising on Buyers' Percepticms of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing，62(2)，46-59。 |
| 15. | Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science，25(2)，139-153。 |
| 16. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 |
| 17. | Hudson, Simon、Hudson, Paul、Miller, Graham A.(2004)。The measurement of service quality in the tour operating sector: A methodological comparison。Journal of Travel Research，42(3)，305-312。 |
| 18. | Qu, Hailin、Li, Isabella(1997)。The characteristics and satisfaction of mainland Chinese visitors to Hong Kong。Journal of Travel Research，35(4)，37-41。 |
| 19. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 |
| 20. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。 |
| 21. | Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。 |
| 22. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 |
| 23. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 |