香港商人黎智英以「媒體就是商品」的理念所創辦的《蘋果日報》，於2003 年5 月2 日正式從香港登陸台灣發行。許多報社從業人員憂心純商業經營方式的《蘋果日報》，將導致台灣報業新聞專業的退卻。本研究首先經由文獻回顧發現，新聞專業與商業邏輯兩者並非絕對的互斥與互害。進一步分析《蘋果日報》的經學管理及編輯採訪方式後也發現，《蘋果日報》純商業的經營方式對新聞專業的影響是利害相伴，而非如論者所言將導致不專業。「《蘋果日報》將導致台灣報業新聞專業的退卻」的論述其實是一種選擇性批判，可視為是市場既存廠商對新進者的集體反制與污名化，而這也是商業競爭策略的一種。

　　Hong Kong newspaper Apple Daily began to publish in Taiwan on May 2, 2003. Many Taiwan newspaper journalists show their worry about the pure business management way of Apple Daily will result in the retrogression of journalistic professionalism in Taiwan's newspaper industry. Through the literature review and case study of Apple Daily, this study finds business logic and journalistic professionalism don't repel each other absolutely. In some aspects, business logic can even improve the fulfillment of journalistic professionalism. The critical discourse of Apple Daily is a selective critic. People who criticize Apple Daily emphasize the bad influence of Apple Daily, but ignore her possibly positive contributions. This can be considered as a collective resistance of other newspapers and they try to weaken the legitimacy of Apple Daily, and it is supposed to be one kind of competitive strategy.