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題名：公部門教育訓練與組織公民文化之研究--以國軍學校單位為例
書刊名：公共事務評論
作者：陳志忠／楊永和／安豐銘／王昱筌
作者(外文)：Chen, C. C.／Yang, Y. H.／An, F. M.／Wang, Y. C.
出版日期：2008
卷期：9:1
頁次：頁111-126
主題關鍵詞：內部行銷導向；組織文化；工作滿意；組織承諾；Internal marketing；Organization culture；Job satisfaction；Organization commitment
原始連結：連回原系統網址new window
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本研究主要在探討空軍後勤學校與後勤單位內部行銷的影響。共發出300份問卷，有效回收樣本數共269份，有效樣本回收率爲89.67%。利用迴歸分析統計方法進行假設驗證，結果發現：組織內部行銷導向會正向影響單位組織文化；組織內部行銷導向會正向影響員工工作滿意；組織內部行銷導向會正向影響員工組織承諾；單位組織文化會正向影響員工工作滿意；單位組織文化會正向影響員工組織承諾及員工工作滿意會正向影響員工組織承諾。
The study is focused on internal marketing in logiest unit and military school of Chinese Air Force. We issued 300 questionnaires, and 269 valid. To test hypothesis, we use factor analysis、Cronbach α、Pearson relation and regression analysis by SPSS. The results are as follows: First, The internal marketing orientation directly influences on organizational culture, job satisfaction and organizational commitment. Secondly, Organizational culture orientation directly influences on job satisfaction and organizational commitment. Finally, Job satisfaction orientation directly influences on organization commitment.
期刊論文
1.Kalleberg, A. L.(1977)。Work Values and Job Reward: Theory of Job Satisfaction。American Sociological Review，42，124-143。  new window
2.Odom, R. Y.、Box, W. R.、Dunn, M. G.(1990)。Organizational cultures, commitment, satisfaction, and cohesion。Public Productivity & Management Review，14(2)，157-169。  new window
3.Wallach, E. J.(1983)。Individuals and organizations: The culture match。Training and Development Journal，12，28-36。  new window
4.Bak, Constance A.、Vogt, Leslie H.、George, William R.、Greentree, I. Richard(1994)。Management by Team: An Innovative Tool for Running a Service Organization Through Internal Marketing。Journal of Services Marketing，8(1)，37-47。  new window
5.Bussing, Andre、Bissels, Thomas、Fuchs, Vera、Perrari, Klaus M.(1999)。A dynamic model of work satisfaction: Qualitative approaches。Human Relations，52(8)，999-1028。  new window
6.Arnett, D. B.、Laverie, D. A.、McLane, C.(2002)。Using job satisfaction and pride as internal-marketing tools。Cornell Hotel and Restaurant Administration Quarterly，43(2)，87-96。  new window
7.Buchanan, Bruce II(1974)。Building organizational commitment: The socialization of managers in work organizations。Administrative Science Quarterly，19(4)，533-546。  new window
8.巫喜瑞、周逸衡(20010200)。內部行銷導向在醫院護理人員管理上之應用。醫院，34(1)，42-56。  延伸查詢new window
9.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research，51(1)，11-24。  new window
10.Tansuhaj, Patriya、Randall, Donna、McCullough, Jim(1988)。A services marketing management model: Integrating internal and external marketing functions。The Journal of Services Marketing，2(1)，31-38。  new window
11.Porter, Lyman W.、Steers, Richard M.、Mowday, Richard T.、Boulian, Paul V.(1974)。Organizational commitment, job satisfaction, and turnover among psychiatric technicians。Journal of Applied Psychology，59(5)，603-609。  new window
圖書
1.Cahill, D. J.(1996)。Internal marketing: Your company's next stage of growth。New York：The Haworth Press。  new window
2.Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y：McGramn-Hill。  new window
3.Mowday, R. T.、Porter, L.M.、Steers, R.M.(1982)。Employee organizational link ages : The psychology of commitment absenteeism, and turnover。New York：Academic Press。  new window
4.Greenberg, J.、Baron, R. A.(1995)。Behavior in Organization。Englewood Cliffs, New Jersey：Prentice Hall Inc.。  new window
5.吳萬益、林清河(2001)。企業研究方法。臺北：華泰圖書出版公司。  延伸查詢new window
6.Robbins, Stephen P.(1990)。Organization Theory: Structure, Design, and Applications。Prentice-Hall, Inc.。  new window
7.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
8.Robbins, Stephen P.(2001)。Organizational behavior。Prentice-Hall, Inc.。  new window
9.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
10.Vroom, Victor Harold(1964)。Work and motivation。John Wiley & Sons, Inc.。  new window
11.Porter, Lyman W.、Lawler, Edward E. III(1968)。Managerial attitudes and performance。Homewood, Illinois：Richard D. Irwin Publisher。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Dunn, J. D., and Stephens, E. C.(1972)。Managrment of personnel: Manpower management and organizational behavior，New York：McGraw-Hill。  new window
2.George, W. R.(1990)。ernal Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level。  new window
3.Morse, N. C.(1953)。Satisfaction in the White Collar Job，Ann Arbor：Survey Research Center, University of Michigan。  new window
4.Prescott, R K., Rothwell, W. J. and Taylor, M. W.(1998)。W. Strategic Human Resource Leader，Palo Alto：Davies-Black Publishing。  new window
5.Schneider, B., White, S. S. and Paul, M. C.(1998)。king Service Climate and Customer Perceptions of Service Quality: Test of a Causal Model。  new window
6.Smith, Kendell and Hulin, Charles L.(1969)。A Linear Model of Job Satisfaction。  new window
7.Smith, P. C., Kendell, L. M. and Hulin, C. L.(1969)。Measurement of Satisfication，Chicago：Rand Mcnally。  new window
8.Steers, Richard M.(1999)。Introduction to Organizational Behavior, 4thed，New York：Harper Collins Publishers Inc。  new window
9.Stershic, S.(19940522-2)。New Imperative for Service Management。  new window
10.Tansuhaj, Patriya, Donna Randall, and McCullough, Jim(1981)。Applying the Internal and External Marketing Concept within Large Organizations: As Applied to a Credit Union。  new window
圖書論文
1.George, W. R.、Grönroos, C.(1989)。Developing Customer-Conscious Employee at Every Level Internal Marketing。Handbook of Services Marketing。New York, NY：AMACOM。  new window
 
 
 
 
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