本研究在探討準大學生選擇高等教育時影響選擇學校的因素，經過文獻回顧建立高等教育選校影響因素理論模式，挑選出資助力、成本力、學校聲望、地理位置、校園環境與就業期待六項重要因素，檢驗因素的路徑關係。研究對象為即將進入高等教育的高中職學生，研究方法採次級資料分析，以2010年國家教育研究院「高等教育選擇機會決策指標系統建構之研究」之消費者需求問卷所蒐集的資料為研究樣本，原問卷有效樣本為848份，經刪除遺漏值資料後為726份，以結構方程模式進行分析。另外，為檢驗文獻回顧建立的模型而分成兩步驟，首先檢驗中介效果，以地理位置、校園環境、學校聲望為中介變項，檢驗在預測變項（成本力、資助力）與效標變項（就業期待）間是否有中介效果；其次，將六個變項透過結構方程模式來檢證路徑影響關係。經過實證分析，本研究發現：一、成本力透過學校聲望完全中介影響就業期待；二、資助力透過學校聲望部分中介影響就業期待；三、資助力透過地理位置部分中介影響就業期待；四、資助力透過校園環境部分中介影響就業期待；五、學校聲望、地理位置、校園環境對就業期待有顯著影響效果。最後，本研究依據研究發現進行討論，並提出相關建議以供參考。

The purpose of this study was to investigate the factors that affect Taiwanese prospective college students’ college-choice. Theoretical model of the study was constructed on the basis of a critical review of relevant literature. Secondary-data analysis and structural equation model were used to investigate the relationships between affordability (including “cost determinant” and “grant aid determinant”), college characteristic (including “college reputation,” “college location,” and “college facilities”), and “employability expectation.” Database of the study was derived from “Construct of index on decision-making system of higher education choice opportunity” provided by Professor Tang Yao of Cheng Kung University. Participants were 726 prospective college students. In order to verify the theoretical model of the study, the research was divided into two parts. First, we examined the mediating effects of “college reputation,” “college location,” and “college facilities” on “cost determinant”/“grant aid determinant” and “employability expectation.” Second, we used structural equation model to determine the relationships between the six variables. The findings of our study are as follows. First, “college reputation” was found to mediate between “cost determinant” and “employability expectation.” Second, “college reputation” was found to partially mediate between “grand aid determinant” and “employability expectation.” Third, “college location” was found to partially mediate between “grand aid determinant” and “employability expectation.” Fourth, “college facilities” was found to partially mediate between “grant aid determinant” and “employability expectation.” Fifth, “college reputation,” “college location,” and “college facilities” were found to positively predict “employability expectation.” Finally, based on the findings, this study made some suggestions to education authorities and for further studies.