Taking the recent merger case of Want Want China Times Media Group as an example, this article examines potential pitfalls in Taiwan's legal regulations on cross-media mergers and acquisitions. Following a close study of relevant codes and acts in Communication Law, the author reveals that current regulations are indeed inadequate. With codes and acts merely sporadic, and thresholds set too low, issues arising from cross-media mergers and acquisitions are left unaddressed, therefore difficult to deal with. Whereas the communication law as a whole fails to provide clear and appropriate standards, the Supreme Administrative Court in Taiwan does make clear that, under current legal regime, the National Communication Council has discretion in deciding whether to approve an application for ownership transfer of TV and broadcasting media. This article argues that Taiwan shall adopt a duo-framework to regulate cross-media ownership transfer. With legislation as the first frame, clear and specific rules need be enacted in order, then followed by the administration authority (the NCC) as the second frame, which assures the routine reviewing process with sufficient stability and flexibility.