一、中文部分
Hacking, Ian；蕭明慧譯
1998 《科學哲學與實驗》（Representing and Interviewing），台北：桂冠圖書，初版二刷，3-7。
Kalakota, Ravi & Andrew B. Whinston；陳雪美譯
1997 《電子商務管理指南》，台北：祥威國際有限公司。
大前研一；謝育容譯
2006 《創新者的思考：看見生意與創意的源頭》，台北：商周出版社股份有限公司。
大衛．溫柏格（Weinberger, David）；周宜芳譯
2008 《亂是一種新商機：數位行為改寫的消費習慣》，台北：天下遠見出版股份有限公司。
孔恩（Kuhn, Thomas S.）；程起銘譯
1989a 《必要的緊張關係》，台北：結構群文化事業有限公司。
孔恩（Kuhn, Thomas S.）；程樹德、傅大為、王道還、錢永祥譯
1989b 《科學革命的結構》，台北：允晨文化實業股份有限公司。
艾文•托佛勒（Toffler, Alvin）；黃明堅譯
1994 《第三波》（The Third Wave），台北：時報文化出版社。
艾文．托佛勒、海蒂．托佛勒（Toffler, Alvin ＆ Heidi Toffler）；張美惠譯
　　2007 《財富革命》（wealth 3.0），台北：時報文化出版社。
克里斯．安德森（Anderson, Chris）
2006 《長尾理論—打破80/20法則的新經濟學》(The Long Tail)，台北：天下遠見出版股份有限公司。
余朝權、林聰武、王政忠
1998 〈網路行銷之類別與時機〉，載《大葉學報》，第7卷第1期。
佐佐木俊尚；柳曉陽譯
2007 《Google：既有商業模式的破壞者》，台北：木馬文化出版社。

林勤豐
2002 〈國內行銷研究之發展與評估：以行銷思想學派為分類基礎〉，載《商管科技季刊》第3卷第2期。
岡嶋裕史
2008 《iPhone的衝擊與商機》，台北：商周出版社股份有限公司。
哈伯馬斯（Habermas, Jürgen）；杜奉堅、陳龍森譯
1991　《論社會科學的邏輯》，台北：結構群文化事業有限公司。
洪鎌德
2000　《社會學說與政治理論—當代尖端思想之介紹》，台北：揚智文化事業公司，2版。
2003 〈導言：當代社會科學的哲學〉，載《社會科學的哲學專題》，《哲學與文化》月刊革新號第354期。
2004 《當代政治經濟學》，台北：揚智文化事業公司，2版。
洪鎌德主編
2003 《社會科學的哲學專題》，《哲學與文化》月刊革新號第354期，台北：哲學與文化月刊雜誌社及五南圖書出版公司。
韋伯（Weber, Max）；黃振華、張與健譯
1991　《社會科學方法論》，台北：時報文化出版企業有限公司。
高宣揚
1991　《德國哲學的發展》，台北：遠流出版公司。
唐．泰普史考特（Don Tapscott）；卓秀娟、陳佳伶譯
1997 《數位化經濟時代：全球網路生活新模式》(The digital economy : promise and peril in the age of networked intelligence)，台北：中國生產力中心。
唐．泰普史考特、安東尼．威廉斯（Tapscott, Dan and Anthony Williams）；王怡文譯
2007 《維基經濟學》(Wikinomics)，台北：商智文化事業股份有限公司。
唐．泰普史考特、大衛．提寇、亞力士．羅伊(Tapscott, Don、David Ticoll and Alex Lowy) ；陳建良，張順教譯
2002 《數位資本》，台北：商周出版社股份有限公司。
馬康莊、陳信木譯
1995 《社會學理論》，台北：麥格羅.希爾。
許士軍
1985 〈總體行銷的意義及其發展〉，載《中華民國市場拓展協會74年年會論文集》。
2007 〈開發生產與消費之間的藍海商機〉，載《精實服務》推薦序。
許牧彥
1988　〈行銷科學之後設理論研究〉，國立臺灣大學管理學院商學研究所碩士論文。
許華茲（Schwartz, Evan I.）；呂錦珍、洪毓瑛譯
1999 《Webonomics：一個新名詞背後的無限商機》，台北：天下遠見出版股份有限公司。
梅田望夫；蔡昭儀譯
2006 《網路巨變元年》，台北：先覺出版社。
陳榮祥
2002 〈西方科學哲學發展之初探〉，載《科學教育研究與發展季刊》第28期第3季。
理查．雷爾瑪、馬克．西蒙斯（Laermer, Richard and Mark Simmons）；陳系貞譯
2008 《叛逆行銷—唯有顛覆才能生存的市場法則》，台北：先覺出版股份有限公司。
黃俊英等
1998　《行銷思想》，台北：華泰文化事業股份有限公司。
黃進興
1992　《歷史主義與歷史理論》，台北：允晨文化實業股份有限公司。
黃慶源
2004 《非營利組織培育指南》，高雄：中山管理教育基金會。
曾光華
2004 《行銷管理—理論解析與實務應用》，台北：前程企業管理有限公司。
趙敦華
1991 《卡爾•波普》， 台北：遠流出版事業股份有限公司。
蔡敦浩
1986 〈行銷理論的典範迷失及對理論發展的涵義〉，載《中華民國市場拓展協會七十五年年會論文集》。
詹姆斯．坎頓（Canton, James）；杜默、張麗瓊、周靈芝、吳家恆譯
2007 《超限未來10大趨勢》，台北：遠流出版事業股份有限公司。
歐瑞．布萊夫曼、羅德．貝克斯壯（Brafman, Ori ＆ Rod A. Beckstrom）；洪懿妍譯
2007 《海星與蜘蛛》，台北：遠流出版事業股份有限公司。
默哈勒德．奇布（Chibout , Morald）；繆詠華譯
2008 《棉花糖行銷學》，台北：知識流出版社。
戴曉霞
2000 《高等教育的大眾化與市場化》，台北：揚智出版社。
欒斌、羅凱揚著
2001 《電子商務》，台中：五南圖書出版公司出版。

二、日文部分
堀越比呂志
2005 《マーケティング・メタリサーチ》，東京：千倉書房株式會社。
小林憲生
2006 〈AISAS (アイサス) のススメ〉,《Advertising》, Vol.14, pp.24-26.
片平秀貴
2006 〈新しい時代のマーケティング：AIDEESモデルが強いブランドをつくる〉，JMA特別專題研討會。
徳永豐
1985 《現代マーケティング》，日本：東京教學社。

三、英文部分
Alexander, Ralph S., Frank M. Surface, Robert F. Elder, & Wroe Alderson
1940 Marketing, Boston: Ginn & Co.
Anderson, Paul F. & Michael J. Ryan
1978 “How Broad Should the Marketing Concept Be?” Journal of Marketing, 101-103.
1983 “The Political Economy Paradigm: Foundation for Theory Building in Marketing,” Journal of Marketing, 47, 44-54.
1984 “Scientific Method in Marketing,” Proceedings of AMA Winter Educators Conference, Chicago: American Marketing Association.
1985 “On Making Marketing Science More Scientific: Role of Organizations, Paradigms, Metaphors and Puzzle Solving,” Journal of Marketing, 49, 11-23.
Anderson, Paul F.
1982 “Marketing, Strategic Planning and the Theory of the Firm,” Journal of Marketing, 46(Spring).
1983 “Marketing, Scientific Progress and Scientific Method,” Journal of Marketing, 47, 18-31.
Anderson, C.
1996 “Computer as audience. In E. Forrest& R. Mizerski (Eds.),” Interactive marketing: the future present. Lincolnwood, IL: NTC business Books.
Armstrong, A. G., & Hagel III, J.
1996 “The Real Value of On-Line Communities,” Harvard Business Review, Vol. 74.
Bagozz, R. P.
1977 “Marketing as the Social Level: Theoretical Issues and Problem,” in C. C. Slater (ed.), Macro-marketing: Distributive Processes from a Societal Perspective, Boulder: University of Colorado.
Balasubramanian, K.
2002 Second Global Environment Fund (GEF) Assembly on Ecology of Hope: Uncommon Opportunities for Eco-jobs and Eco-entrepreneurship. Beijing, China. October 16-18.
Barnes, S.
2002 “The Mobile Commerce Value Chain: Anaysis and Future Developments,” International Journal of Information Management, 22, 91-108.
Bartels, Robert
1951 “Can Marketing Be a Science?” Journal of Marketing, 15, 319-328.
1968 “The General Theory of Marketing,” Journal of Marketing, 32, 29-33.
1983 “Is Marketing Defaulting Its Responsibilities?” Journal of Marketing, 47, 32-35.
1988 The History of Marketing Thought, Columbus, Ohio: Publishing Horizons, Inc.

Bass, F.M.
1993 “The Future of Research in Marketing: Marketing Science,” Journal of Marketing Research, vol. 30 (1993), February, 1-6.
Berry, L. L.
1983 “Relationship Marketing, Emerging Perspective on Service Marketing,” American Marketing Association, Chicago, IL. 8-24.
Bonoma, T. V.
1985 “Case Reseach in Marketing Opportunities, Problems, and a Process,” Journal of Marketing Reseach, 22, 199-208.
Burke, Peter
1980 Sociology and History, London: George Allen and Unwyn, Ltd.
Caldwell, B. J.
1982 Beyond Positivism: Economic Methodology in the Twentieth Century. Boston: George Alien and Unwin.
Carnap, Rudolf
1953 “Testability and Meaning,” in Readings in the Philosophy of Science, Herbert Feigl and May Brodbreck, eds., New York: Appleton-Century-Crofts.
Chalmers, A. F.
1982 What Is This Thing Called Science. University of Queensland Press.
Clarke III, I.
2001 “Emergine Value Propositions for M-Commerce,” Journal of Business Strategies, 18 (Fall), 133-148.
Converse, Paul D.
1945 “The Development of a Science of Marketing,” Journal of Marketing, 10, 14-23.
Deshpande, Rohit
1983 “Paradigms Lost: On Theory and Method in Research in Marketing,” Journal of Marketing, 47, 101-110.
Dorfman, Joseph
1955 “The Role of the German Historical School in American Economic Growth,” American Economic Review, 45, 17-39.


Drucker, Peter
1969 “The Shame of Marketing,” Marketing/Communication, 297(August), 22-64
Eisenhardt, K. M.
1989 “Building Theories from Case Study Research,” Academy of Management Review, 14(4), 532-550.
Feyerabend, Paul K.
1981 “More Clothes from the Emperor’s Bargain Basement,” British Journal for the Philosophy of Science, 32, 57-94.
Firat, A. Fuat, Nikhilesh Dholakia & Richard P. Bagozzi
1987 Philosophical and Radical Thought in Marketing, Lexington, Massachusetts: D. C. Heath and Company.
Fisk, George
1983 “Editor’s Working Definition of Macromarketing,” Journal of Macromar- keting, Vol.2 (Spring 1982), 3-4
1986 Marketing Management Technology as Social Process. New York: The Praeger Co.
Frolick, M. N. & L. Chen
2004 ”Assessing M-commerce Opportunities,” Information Systems Management, 21(2), 53-61.
Fullerton, Ronald A.
1983 “Historical Analysis as an Aid to Understanding Current and Future Demand,” Proceedings of the First North American Workshop on Historical Research in Marketing. East Lansing, Michigan: Michigan State University, 128-135.
1984 Capitalism and the Shaping of Modern Western Marketing, Presentation of the Ninth International Macromarketing Seminar.
1987 “The Poverty of Ahistorical Analysis: Present Weakness and Future Cure in U. S. Marketing Thought,” Philosophical and Radical Thought in Marketing. Lexington, Massachusetts: D. C. Heath and Company, 97-116.
1988 “How Modern is Modern Marketing? Marketing’s Evolution and the Myth of the Production Era,” Journal of Marketing, 52, 108-125.

Gilbert, Felix & S. R. Graubard
1972 Historical Studies Today, New York: The Norton Co.
Glaser, B. G. & A. L. Strauss
1967 The Discovery of Grounded Theory: For Qualitative Research, Hanson, New York: Aldine de Gruyter.
Godin, Seth
2007 Meatball Sundae: Is Your Marketing out of Sync? Penguin Group, USA.
Hanson N. R.
1958 Pattern of Discovery. Cambridge University Press.
Hexter, J. H.
1979 On Historians: Reappraisals of Some of the Makers of Modern History, Cambridge, Massachusetts: Harvard University Press.
Hirschman, E. C.
1986 “Humanistic Inquiry in Marketing Research: Philosophy, Method and Criteria”. Journal of Marketing Research, 23:237-249.
Holbrook, M. B. & J. O’Shaughnessy
1988 “On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior,” Journal of Consumer Research, 15, 398-402.
Hunt, Shelby D.
1971 “The Morphology of Theory and the General Theory of Marketing,” Journal of Marketing, 35, 65-68.
1976 “The Nature and Scope of Marketing,” Journal of Marketing, 40, 17-28.
1976 Marketing Theory: Conceptual Foundations of Research in Marketing. Columbus: Grid Publishing, Inc
1982 “The Macromarketing / Micromarketing Dichotomy: A Taxonomical Model”. Journal of Marketing, 46:11-26.
1983 “General Theories and the Fundamental Explananda of Marketing,” Journal of Marketing, 47, 9-17.
1983 Marketing Theory: The Philosophy of Marketing Science. Homewood, Illinois: Richard D. Irwin, Inc.
1984 Should Marketing Adopt Relativism？ Chicago: American Marketing Association, 30-34.
1989 “Reification and Realism in Marketing: In Defense of Reason,” Journal of Macromarketing, 47(Fall), 9-17.
1990 Truth in Marketing Theory and Research,” Journal of Marketing, 54, 1-15.
1991 Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati, Ohio: South-Western Publishing Co.
1992 “For Reason and Realism in Marketing,” Journal of Marketing, 56, 89-102.
1993 “Objectivity in Marketing Theory and Research,” Journal of Marketing, 57, 76-91.
2002 Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk, New York: M.E. Sharpe, Inc.
2003 Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, New York: M.E. Sharpe, Inc.
Hunt, Shelby D. & John J. Burnett
1982 “The Macromarketing / Micromarketing Dichotomy: A Taxonomical Model,” Journal of Marketing, 46, 11-26.
Hutchinson, Kenneth D.
1952 “Marketing as a Science: An Appraisal,” Journal of Marketing, 16, 286-293.
Jick, T. D.
1979 “Mixing Qualitative and Quantitative Methods: Triangulation in Action,” Administrative Science Quarterly, 24, 602-611.
Jones, D. G. Brian & David D. Monieson
1990 “Early Development of the Philosophy of Marketing Thought,” Journal of Marketing, 54, 102-113.
Kalakota, R. & M. Robinson
1999 M-Business: Roadmap for Success, Reading, Massachusetts: Addison Wesley Co.
2002 M-Business: The Race of Mobility, McGraw Hill, New York.
Katouzian, Homa
1980 Ideology and Method in Economics. New York: New York University Press.
Kelly, H. H. & J. W. Thibaut
1959 The Social Psychology of Groups, New York: Wiley Co.


Kumcu, Erdoğan
1985 “Historical Analysis of Distribution Systems: An International Research Agenda,” Marketing in the Long Run, Proceedings of the Second Workshop on Historical Research in Marketing, East Lansing, Michigan: Michigan State University, 98-111.
1987 “Historical Method: Toward a Relevant Analysis of Marketing Systems,” Philosophical and Radical Thought in Marketing, Lexington, Massachusetts: D. C. Heath and Company, 117-134.
Kuhn, Thomas S.
1962 The Structure of Scientific Revolutions. Chicago: University of Chicago Press.
1970 The Structure of Scientific Revolutions, 2nd. ed., Chicago: University of Chicago Press.
Kotler, Philip & S. J. Levy
1969 “Broadening the Concept of Marketing,” Journal of Marketing, 33, 10-15.
Kotler, Philip
1972 “Marketing Management, Analysis, Planning, Implementation, and Control. Ninth Edition,” Prentice-Hall Inc., NJ. USA., 262-263, 393-394
1982 Marketing for Nonprofit Organizations, 2nd ed., Englewood Cliffs, New Jersey: Prentice-Hall Co.
1988 Marketing Management Analysis, Planning, Implementation and Control, 6th edition. New Jersey: Prentice-Hall Inc.
2004 Marketing management (11th ed.). Englewood Cliffs, CA: Prentice-Hall.
Lakatos, I. &A. Musgrave
1970 Problems in the Philosophy of Science, United Kingdom: Cambridge University Press.
Leonard-Barton, D.
1990 “A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites,” Organization Science, 1, 249-266.
Levin, Michael
1991 “The Reification-Realism-Positivism Controversy in Macromarketing; A Philosopher’s View,” Journal of Macromarketing, Spring 1991, 57-65
Lincoln, Y. S. & E. G. Guba
1985 Naturalistic Inquiry. Newbury Park, California: Sage Publications.
Littlejohn, S. W.
1996 Theories of Human Communication (5th edi.). Belmont, CA: Wadsworth Publishing Company.
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2004 “Emerging Business Models for Mobile Brokerage Services,” Communi- cations of the ACM, 47(6), 71-77.
Malthus, Thomas Robert
1798 An Essay on the Principle of Population, London: Penguin, 1985.
McCarthy, E. J.
1960 Basic Marketing: A Managerial Approach, Homewood, Illinois: Richard D. Irwin, Inc.
McClelland, Peter D.
1975 Casual Explanation and Model Building in Histor, Economics and the New Economic History. Ithaca, Connecticut: Cornell University Press.
McClintock, C. C., D. Brannon & S. Maynard-Moody
1979 “Applying the Logic of Sample Surveys to Qualitative Case Studies: The Case Cluster Method,” Administrative Science Quarterly, 24, 612-629.
McCullagh, C. Behan
1984 Justifying Historical Descriptions, United Kingdom: Cambridge University Press.
Miles, M. B. & A. M. Huberman
1984 Qualitative Data Analysis, Beverly Hills, California: Sage Publications.
Moore, Geoffrey
1991 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, New York: HarperCollins Publishers.
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1956 “German Historicism and American Economics: A Study of the Iufluence of the German Historial School on American Economic Thought,” Ph. D. dissertation, Princeton University.
Muncy, James A. & Raymond P. Fisk
1987 “Cognitive Relativism and the Practice of Marketing Science,” Journal of Marketing, 51, 20-33.

Patton, M. Q.
1990 Qualitative Evaluation and Research Methods, 2nd ed., Newbury Park, California: Sage Publications.
1978 Utilization Focused Evaluation. Beverly Hills, California: Sage Publications.
Peter, J. Paul
1992 “Realism or Relativism for Marketing Theory and Research: A Comment on Hunt’s ‘Scientific Realism”. Journal of Marketing, 56, 72-79.
Peter, J. Paul & Jerry C. Olson
1983 “Is Science Marketing?” Journal of Marketing, 47, 111-125.
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1934 The Logic of Scientific Discovery. London: Hutchinson.
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2000 “The Virtual Community: Homesteading on the Electronic Frontier.” London: MIT Press.
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1975 “Sociology: A Multiple Paradigm Science,” American Sociologist, 10, 156-167.
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1981 Toward an Integrated Sociological Paradigm, Boston: Allen and Bacon Co.
1983 Sociological Theory, New York: McGraw-Hill, Inc.
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1997 “Virtual communities and society: Toward and Integrative three phase model,” International Journal of Information Management, 17(4), 261-270.
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1979 “Marketing Communications in Nonbusiness Situations or Why It’s So Hard to Sell Brotherhood Like Soap.” Journal of Marketing, Vol.43, Spring, 11-20.
Sadeh, Norman
2003 M-Commerce: Technologies, Services, and Business Models, John Wiley and Sons, Inc., USA.
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2002 “Self-Managing, Disconnected Processes and Mechanisms for Mobile E-Buiness,” Communication of The ACM, (September), 82-89.
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1988 Marketing Theory: Evolution and Evaluation, New York: John Wiley & Sons.
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1973 “The Integration of Field Work and Survey Methods,” American Journal of Sociology, 78, 1335-1359.
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1985 “Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction,” Journal of Marketing, 49, 23-40.
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2004 The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, New York: Doubleday.
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1959 The social Psychology of Groups, New York: Wiley.
Tsoukas, H.
1989 “The Validity of Idiographic Research Explanations,” Academy of Management Review, 14(4): 551-561.
Webster, Frederick E., Jr.
1981 “Top Management Concerns About Marketing: Issues for the 1980’s,” Journal of Marketing, 45, 9-16.
1992 “The Changing Role of Marketing in the Corporation,” Journal of Marketing, 56, 1-17.
Wind, Yoram & Thomas S. Robertson
1983 “Marketing Strategy: New Directions for Theory and Research,” Journal of Marketing, 47, 12-25.
Zaltman, Gerald, Karen LeMasters & Michael Heffring
1982 Theory Construction in Marketing: Some Thoughts on Thinking. New York: John Wiley and Sons, Inc.
Zaltman, Gerald & T. V. Bonoma
1979 “The Lack of Heresy in Marketing,” Conceptual and Theoretical Developments in Marketing, O. C. Ferrell, S. W. Brown and C. W. Lamb, eds., Chicago, Illinois: American Marketing Association.

四、網站與其他媒體
Durlacher Research
2000 Mobile commerce report, Nov. 1999 www.durlacher.com/fr-research.htm
eMarketer Inc.
http://www.emarketer.com/Article.aspx?id=1005074。
Find
http://www.find.org.tw/find/home.aspx?page=trend&id=1370。
http://blog.roodo.com/m_commerce。
http://en.wikipedia.org/wiki/Pareto_principle。
http://www.thelongtail.com。


itmedia.co.jp
http://www.itmedia.co.jp/news/articles/0709/25/news121.html。
Jorn Barger
http://www.robotwisdom.com/。
Mashable
http://www.emarketer.com/Article.aspx?id=1005074。
Millions of Us
http://millionsofus.com/。
O’Reilly, T；譯者：盧澤宇，審譯：樂以媛
2006 〈什麼是Web 2.0〉http://www.itmag.org.tw/magazine/article_single_234.htm
O’Reilly, T
2005What is Web 2.0: design patterns and business models for the next generation of software.
http://www.oreillynet.com/pub/a/oreillytin/news/2005/09/30what-is-web-20.html
Peter Merholz
http://www.peterme.com/archives/00000205.html
R. Colin Johnson
http://www.eettaiwan.com
大衛•史考特（David Meerman Scott）
網住你的顧客（The New Rules of Marketing and PR），大師輕鬆讀256期。
王家英
經濟日報Wed 2.0捲起行銷新浪潮，2007年10月24日。
中時電子報
〈顧客參與已成行銷顯學〉
http://211.20.186.41/blognews/archive/2007/03/08/152336.aspx
中國通信雜誌
http://www.sina.com.cn
全球部落格大趨勢
http://chiao.typepad.com。
吳哲銘
2006 電子郵件信箱使用者對直效電子郵件影響個人隱私態度之初探。
吳毅倫
經濟日報E1版，產業趨勢，2007年10月25日。
金字塔底層大商機
http://www.books.com.tw/exep/prod/booksfile.php?item=0010293807。
http://promotion.fetnet.net/pmt/ess_epaper0714/p2.html。
周文卿
〈Web 2.0社群特色的進化運用，結合群體智慧的社群購物網站〉，資策會研究報告，2007年9月29日。
邵喻美
VoIP網路電話技術發展與應用，國立臺灣大學計算機及資訊網路中心電子報第0002期，2007年9月20日。
林易萱
今周刊576期。
林婉翎
經濟日報/A14版/企管副刊/2006年12月28日；A16版/企管副刊/2007年2月9日；A16版/企管副刊/2007年4月12日；A17版/企管副刊/2007年9月28日；A14版/企管副刊/2007年10月8日；A14版/企管副刊/2007年10月9日；A16版/企管副刊/2007年11月22日；A16版/企管副刊/2007年11月23日；A17版/企管副刊/2007年11月29日；A14版/企管副刊/2007年12月5日；B4版優築網首創網路行銷法/2007年12月22日；A14版/企管副刊/2008年1月2日。
兩隻熊，天下文化書坊
http://209.85.175.104/search?q=cache:E4rmM1rgUnYJ:www.bookzone.com.tw/Publish/book.asp%3Fbookno%3DCB345+%E9%95%B7%E5%B0%BE%E7%90%86%E8%AB%96&hl=zh-TW&ct=clnk&cd=3&gl=tw
施文玲
http://soc.nhu.edu.tw/e-j/53/53-77.htm。

許士軍
2007 〈開發生產與消費之間的藍海商機〉
陳 祥
教育部91年度第一波創意學子計劃書，傳播管理網路社群之建構與經營模式之研究。
曹正芬
經濟日報A5版，2007年6月4日。
曹永暉
〈Enterprise 2.0: Web 2.0對企業帶來的衝擊〉，國際數據資訊公司。
強納森•提許(Jonathan M. Tisch.)
只有服務是不夠的，商智文化出版。
游美月
經濟日報A14版企管副刊，2007年1月29日。
創世際市場研究顧問
http://www.insightxplorer.com/news/index.html
楊舜慧
〈知識經濟下商業模式的演進〉」，電子商務時報。
http://www. ectimes.org.tw/readpaper.asp?id=8544。
趙義隆
2007 〈海星與蜘蛛：分權組織的新策略與優勢，序文二：你換到海星頻道了嗎？〉
網路產業趨勢觀察家
http://chiao.typepad.com
維基百科
http://zh.wikipedia.org
鄭志豪
2001 〈電子市集是B2B最後綠洲？〉，e天下雜誌。