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題名：台灣中小型家族企業創新轉型的敘說研究
作者：曾敏雅
作者(外文)：Tseng, Minya
校院名稱：國立中正大學
系所名稱：企業管理研究所
指導教授：連雅慧
學位類別：博士
出版日期：2012
主題關鍵詞：探索創新；改良創新；組織轉型；續說探究；Explorative Innovation；Exploitative Innovation；Organizational Transformation；Narrative Inquiry
原始連結：連回原系統網址new window
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台灣的傳統產業在進入網路科技世代交替情境氛圍，面對諸多來自組織內外的嚴酷挑戰，包含全球化競爭與內需市場衰退等影響。首當其衝的就屬較為缺乏資源的中小型家族企業(Small and Medium-Sized Family Businesses)，因此能否順利進行「組織轉型」，便成為企業存續的重要關鍵。
本研究乃在探索台灣中小型家族企業在日漸困厄的經營環境中，如何透過「探索創新」(Explorative Innovation)與「改良創新」(Exploitative Innovation)成功逆轉為具有商機的新興產業。在研究對象上，分別從毛巾與肥皂產業中選擇近年來成功從製造業轉型至觀光服務業的家族企業，透過完整揭露其「轉型變革歷程」，希冀提供多數中小企業未來轉型的重要參考價值。
對於組織轉型的研究，考量其為長期歷程活動，居間涵蓋複雜情境因素，因此本研究採取敘說探究法(Narrative Inquiry)，將個案公司的轉型歷程劃分為「產品創新期、通路拓展期、服務創新期」三個時期，每時期皆以「創新、衝突與分歧的轉化」等三階段作為其演化過程，並以各個階段的關鍵事件為主，撰寫敘說文本，最後進行個案的分析比較，藉此了解中小型家族企業創新轉型之可能樣態及重要意涵，並發展出組織轉型的相關主題。
同時，本研究也發現個案公司於創新階段的變革既非純然「探索創新」，也不只是「改良創新」，而是兩種創新活動在組織內部各自獨立發展、又適時互補所致，只是在產生互補效用之前，多會衍生組織衝突，然而藉由「家族內部的情感認同」、「引進第三方資源」以及「導入正式的法制契約」將有助於組織衝突的轉化與合成。
In the era of transition between traditional industry and high technology internet business, there are severe challenges not only within the organization but also from the circumstance like global competition and domestic market demand decline. Among these industries, small and medium-sized family businesses which are short of resources would firstly face these challenges. The crucial point to the business sustainability depends on how successfully the company could run the organization transformation.
In this research, issues about how to use Explorative Innovation and Exploitative Innovation as tools to help with organization transformation under deteriorating business environment for small and medium-sized family businesses are exploited. For these concerns, the research objects family businesses from the towel and soap production industries are selected, which possess qualities of successful organization transformation experiences from mass production to tourism service industry. Though revealing its organization transformation process, most small and medium-sized businesses who would plan on transformation could apply this as a reference.
Considering the organization transformation research as a long term process with complicated circumstance factors, narrative inquiry is adopted as the research method. Accordingly, the transformation process of the case companies is divided into three phrases respectively: product innovation, channel development and service innovation. During each period, there is a cycling process of transformation as innovation, conflict and split. Base on the critical events in each phrase, the narrative inquiry is described and each case company is analyzed and compared to discover types of operational models and its lessons. In closure it develops relative discussions of organization transformation.
Nonetheless, the research discovers that the innovation phase of transformation in the case company is not only experiencing explorative innovation but also exploitative innovation. These two activities develop individually in the organization yet mutually complement. To avoid the organizational conflicts and improve its assimilation, it is suggested to introduce family identity recognition, the third party resource and formal legal contact documents before complement effect.
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