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引文資料
題名:
調查方式與議題熟悉度對問卷回收率與內容的影響
書刊名:
教育學刊
作者:
余民寧
/
李仁豪
作者(外文):
Yu, Min-ning
/
Li, Ren-hau
出版日期:
2008
卷期:
30
頁次:
頁101-140
主題關鍵詞:
網路問卷
;
調查方式效果
;
議題熟悉度
;
Rasch模式
;
Web-based questionnaire
;
Survey mode effects
;
Issue-familiarity
;
Rasch model
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
13
) 博士論文(
3
) 專書(0) 專書論文(0)
排除自我引用:
8
共同引用:0
點閱:63
本研究旨在探討網路與紙本兩種問卷調查方式及對問卷所調查議題的熟悉度兩個變項,對問卷回收率及問卷調查內容是否有顯著差異的影響存在。本研究以分層隨機取樣方式抽取臺灣地區1,200位中小學教師進行研究,實際回收425份問卷,整體回收率35.4%,其中網路組195人(佔45.9%),紙本組230人(佔54.1%)。本研究以卡方檢定來進行回收率的比較,並且使用Rasch模式,將李克特式評定量尺資料轉換成具連續量尺資料後,再進行問卷內容的分析。結果發現:(1)在問卷回收率上,調查方式與議題熟悉度之間並無交互作用效果存在,也無主要效果存在;(2)在問卷內容上,調查方式與議題熟悉度之間有交互作用效果存在,其中,針對差異試題功能(DIF)的單純主要效果檢定發現,在高議題熟悉組或低議題熟悉組中,網路組與紙本組之間幾乎沒有出現DIF的試題;但是就高低議題熟悉組之間的比較而言,在網路組出現DIF的試題與在紙本組出現DIF的試題有較大的不同;(3)調查方式的DIF主要效果顯示,網路組與紙本組在各試題上並無DIF現象;而議題熟悉度的DIF主要效果顯示,高低議題熟悉組之間出現許多DIF試題,且高議題熟悉組的反應較低議題熟悉組極端;(4)未來的問卷調查方式,似乎可以考慮使用網路問卷來取代紙本問卷,或者是兩者並行,因為,其效果是相同的。最後,本研究亦提出許多建議,供未來研究時參考。本研究旨在探討網路與紙本兩種問卷調查方式及對問卷所調查議題的熟悉度兩個變項,對問卷回收率及問卷調查內容是否有顯著差異的影響存在。本研究以分層隨機取樣方式抽取臺灣地區1,200位中小學教師進行研究,實際回收425份問卷,整體回收率35.4%,其中網路組195人(佔45.9%),紙本組230人(佔54.1%)。本研究以卡方檢定來進行回收率的比較,並且使用Rasch模式,將李克特式評定量尺資料轉換成具連續量尺資料後,再進行問卷內容的分析。結果發現:(1)在問卷回收率上,調查方式與議題熟悉度之間並無交互作用效果存在,也無主要效果存在;(2)在問卷內容上,調查方式與議題熟悉度之間有交互作用效果存在,其中,針對差異試題功能(DIF)的單純主要效果檢定發現,在高議題熟悉組或低議題熟悉組中,網路組與紙本組之間幾乎沒有出現DIF的試題;但是就高低議題熟悉組之間的比較而言,在網路組出現DIF的試題與在紙本組出現DIF的試題有較大的不同;(3)調查方式的DIF主要效果顯示,網路組與紙本組在各試題上並無DIF現象;而議題熟悉度的DIF主要效果顯示,高低議題熟悉組之間出現許多DIF試題,且高議題熟悉組的反應較低議題熟悉組極端;(4)未來的問卷調查方式,似乎可以考慮使用網路問卷來取代紙本問卷,或者是兩者並行,因為,其效果是相同的。最後,本研究亦提出許多建議,供未來研究時參考。
以文找文
The main purpose of this study was to investigate the effects of survey modes and issue-familiarity of questionnaires on the response rates and the surveyed contents. The questionnaires were administered to a stratified sample of 1,200 teachers who were randomly selected from elementary and secondary schools in Taiwan. The overall returned samples were 425 teachers and the response rate was 35.4%. Of the returned samples, the Web-based questionnaire group had 195 teachers (45.9%), and the paper-based questionnaire group had 230 teachers (54.1%). This study not only used the chi-square test on the comparison of response rates, but also used the Rasch model converting Likert-type scale into continuous scale data and followed by analyses on surveyed content. This study found that: (1) there were neither interaction effects nor main effects on the response rates between the survey modes and issue-familiarity of questionnaires; (2) there were interactions on surveyed content between survey modes and issue-familiarity of questionnaire; yet, by simple main effect tests of differential item functioning (DIF), no matter in high or low issue-familiarity group, there was almost no DIF item appearing between Web-based group and paper-based group, but items that appeared differences between high issue-familiarity group and low issue-familiarity group in Web-based group were much more different from those in paper-based group; (3) main effect test of DIF for survey modes showed that there was no DIF between Web-based group and paper-based group. However, there was serious DIF phenomenon between high issue-familiarity group and low issue-familiarity group, and responses in high issue-familiarity group were more extreme than in low issue-familiarity group; (4) in sum, Web-based questionnaires could be suggested for substitution for paper-based questionnaires or for using them both together on the future researches, because they almost have the same effects. Finally, some suggestions for future studies were also proposed.The main purpose of this study was to investigate the effects of survey modes and issue-familiarity of questionnaires on the response rates and the surveyed contents. The questionnaires were administered to a stratified sample of 1,200 teachers who were randomly selected from elementary and secondary schools in Taiwan. The overall returned samples were 425 teachers and the response rate was 35.4%. Of the returned samples, the Web-based questionnaire group had 195 teachers (45.9%), and the paper-based questionnaire group had 230 teachers (54.1%). This study not only used the chi-square test on the comparison of response rates, but also used the Rasch model converting Likert-type scale into continuous scale data and followed by analyses on surveyed content. This study found that: (1) there were neither interaction effects nor main effects on the response rates between the survey modes and issue-familiarity of questionnaires; (2) there were interactions on surveyed content between survey modes and issue-familiarity of questionnaire; yet, by simple main effect tests of differential item functioning (DIF), no matter in high or low issue-familiarity group, there was almost no DIF item appearing between Web-based group and paper-based group, but items that appeared differences between high issue-familiarity group and low issue-familiarity group in Web-based group were much more different from those in paper-based group; (3) main effect test of DIF for survey modes showed that there was no DIF between Web-based group and paper-based group. However, there was serious DIF phenomenon between high issue-familiarity group and low issue-familiarity group, and responses in high issue-familiarity group were more extreme than in low issue-familiarity group; (4) in sum, Web-based questionnaires could be suggested for substitution for paper-based questionnaires or for using them both together on the future researches, because they almost have the same effects. Finally, some suggestions for future studies were also proposed.
以文找文
期刊論文
1.
Newell, C. E.、Rosenfeld, P.、Harris, R. N.、Hindelang, R. L.(2004)。Reasons for Nonresponse on U.S. Navy Surveys: A Closer Look。Military Psychology,16(4),265-276。
2.
Bandilla, W.、Bosnjak, M.、Altdorfer, P.(2003)。A Comparison of Web-based and Traditional Written Self-administered Surveys Using the ISSP Environment Module。Social Science Computer Review,21,235-243。
3.
Groves, R.、Presser, S.、Dipko, S.(2004)。The Role of Topic Interest in Survey Participation Decisions。Public Opinion Quarterly,68,2-31。
4.
Wright, B. D.、Linacre, J. M.、Gustafson, J.-E.、Martin-Löf, P.(1994)。Reasonable mean-square fit values。Rasch Measurement Transactions,8(3),370-371。
5.
Grandcolas, U.、Rettie, R.、Marusenko, K.(2003)。Web survey bias: Sample or mode effect?。Journal of Marketing Management,19(5/6),541-561。
6.
Morrel-Samuels, P.(2003)。Web survey's hidden hazards。Harvard Business Review,81(7),16-17。
7.
Buchanan, T.、Smith, J. L.(1999)。Using the Internet for Psychological Research: Personality Testing on the World Wide Web。British Journal of Psychology,90(1),125-144。
8.
Tse, A. C. B.(1998)。Comparing the Response Rate, Response Speed and Response Quality of Two Methods of Sending Questionnaires: E-mail vs. Mail。Journal of the Market Research Society,40(4),353-362。
9.
Miller, C.、Keeter, S.、Kout, A.、Groves, R. M.、Presser, S.、Kohut, A.(2000)。Consequences of reducing nonresponse in a national telephone survey。Public Opinion Quarterly,64,125-148。
10.
Birnbaum, M. H.(2004)。Human Research and Data Collection Via the Internet。Annual Review of Psychology,55,803-822。
11.
Riva, G.、Teruzzi, T.、Anolli, L.(2003)。The Use of the Internet in Psychological Research: Comparison of Online and Offline Questionnaires。CyberPsychology & Behavior,6(1),73-80。
12.
Couper, M. P.(2000)。Web Survey: A Review of Issue and Approaches。Public Opinion Quarterly,64,464-495。
13.
McCabe, S. E.(2004)。Comparison of Web and Mail Surveys in Collecting Illicit Drug Use Data: A Randomized Experiment。Journal of Drug Education,34(1),61-72。
14.
Huang, H. M.(2006)。Do Print and Web Surveys Provide the Same Results?。Computers in Human Behavior,22,34-350。
15.
Synodinos, N. E.、Papacostas, C. S.、Okimoto, G. M.(1994)。Computer Administered versus Paper-and-pencil Surveys and the Effect of Sample Selection。Behavior Research Methods, Instruments and Computers,26,395-401。
16.
Hayslett, M. M.、Wildemuth, B. M.(2004)。Pixels or Pencils? The Relative Effectiveness of Web-based versus Paper Surveys。Library & Information Science Research,26,73-93。
17.
Shaw, D.、Davis, C. H.(1996)。The Modern Language Association: Electronic and Paper Surveys of Computer-based Tools Use。Journal of American Society for Information Science,47,932-940。
18.
Groves, R. M.、Siinger, E.、Corning, A.(2000)。Leverage-salience Theory of Survey Participation: Description and an Illustration。Public Opinion Quarterly,64,299-308。
19.
Curtin, R.、Presser, S.、Singer, E.(2000)。The Effects of Response Rate Changes on the Index of Consumer Sentiment。Public Opinion Quarterly,64,413-428。
20.
Denscombe, M.(2006)。Web-based Questionnaires and the Mode Effect: An Evaluation Based on Completion Rate and Data contents of Near-identical Questionnaires Delivered in Different Modes。Social Science Computer Review,24(2),246-254。
21.
Leung, D. Y. P.、Kember, D.(2005)。Comparability of Data Gathered from Evaluation Questionnaires on Paper and through the Internet。Research in Higher Education,46(5),571-591。
會議論文
1.
Katja, L. M.、Vasja, V.(2004)。A Meta-analysis of Response Rates in Web Surveys Compared to Other Survey Modes。0。
2.
Bason, J. J.(2000)。Comparison of Telephone, Mail, Web, and IVR Surveys of Drug and Alcohol Use among University of Georgia Students。0。
3.
Goho, J.(2002)。Mixed Mode Effect in a Community College Graduate Survey。0。
圖書
1.
Bond, T. G.、Fox, C. M.(2001)。Applying the Rasch model: Fundamental measurement in the human sciences。Mahwah, New Jersey:Lawrence Erlbaum Associates, Inc.。
2.
Rasch, G.(1960)。Probabilistic models for some intelligence and attainment tests。Copenhagen:The Danish Institute of Educational Research。
3.
Groves, R. M.(1989)。Survey errors and survey costs。New York:John Wiley & Sons。
4.
Linacre, J. M.(1989)。Many-facet Rasch measurement。Chicago:MESA Press。
5.
Dillman, Don A.(2000)。Mail and internet surveys: The tailored design method。John Wiley & Sons, Inc.。
其他
1.
Linacre, J. M.(2006)。A User's Guide to FACETS,0。
2.
Dillmman, D. A.,Bowker, D. K.(2001)。The Web Questionnaire Challenge to Survey Methodologists,0。
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