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題名：媒體集團綜效偏差之研究
書刊名：中華傳播學刊
作者：陳炳宏 引用關係
作者(外文)：Chen, Ping-hung
出版日期：2009
卷期：16
頁次：頁177-213
主題關鍵詞：媒體集團；媒體內容多元；綜效策略；綜效偏差；衛星電視頻道；Synergy；Synergy bias；Cable channel；Content diversity；Product placement
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:611
  • 點閱點閱:40
當集團化成為媒體發展的趨勢後，集團即可能要求旗下新聞媒體刊播企業相關之訊息，雖然這與置入性行銷稍不同，但仔細深究，這不僅影響新聞的選擇及内容多元化，並傷害新聞媒體的專業與自主，學者稱為綜效偏差 (synergy bias)。本研究即試圖解析綜效偏差對新聞内容多元的影響。結果顯示，平均每小時新聞報導約有30秒屬於綜效偏差新聞，其中以夜間新聞為最多，平均每則達104秒，而内容則以集團的頻道家族的相關活動報導為最多。
Following the inescapable trend of conglomeration, growth-driven activities such as mergers and acquisitions in the media industry have been the major market strategies for media companies in recent years. However, even though synergy may result in profit-growth from economic perspectives, researchers in academia of journalism and communication should focus on those topics such as how synergy bias of media conglomerates affect the content production of their news media from the viewpoint of the role of news media in a democratic society. This study is devoted to exploring the following question: What are synergy biases in news reports caused by synergy strategies of media conglomerates? The study found that there was averagely 30 seconds of synergy bias news within one-hour news reports. Most of synergy bias news appeared in the time slot of the late night news. In addition, the most often appearing content of synergy bias news is television channel family's activities and programming.
期刊論文
1.Naik, P. A.、Raman, K.(2003)。Understanding the Impact of Synergy in Multimedia Communications。Journal of Marketing Research，40(4)，375-388。  new window
2.Chen, P. H.(2002)。Who Owns Cable Television? Media Ownership Concentration in Taiwan。The Journal of Media Economics，15(1)，41-55。  new window
3.鄭功賢(20081000)。米勒展讓聯合報系名利雙收--六十七萬人次締造二．五億元佳績。財訊，319，158-159。  延伸查詢new window
4.(2002)。Who's afraid of AOLTime Warner?。Economist，362(8257)，54-55。  new window
5.Perrucci, D.(1998)。Tribune Co. builds on its synergy。Mediaweek，5(15)，22。  new window
6.Waterman, D.(2000)。CBS-Viacom and the effect of media mergers: An economic perspective。Federal Communications Law Journal，52(3)，531-550。  new window
7.金溥聰(1996)。從選舉聲刺 (soundbite) 看台灣電視新聞的公正性。民意研究季刊，196，77-92。  延伸查詢new window
8.魏玓(2000)。傳播媒體的市場化、數位化與全球化。當代，151，4-13。  延伸查詢new window
9.Bucy, Erik P.(2003)。Media Credibility Reconsidered: Synergy Effects between On-air and Online News。Journalism and Mass Communication Quarterly，80(2)，247-264。  new window
10.Chan-Olmsted, S. M.、Chang, B.(2003)。Diversification strategy of global media conglomerates: Examining its patterns and drivers。Journal of Media Economics，16(4)，213-233。  new window
11.Jung, J.、Chan-Olmsted, S. M.(2005)。Impacts of media conglomerates' dual diversification on financial performance。Journal of Media Economics，18(3)，183-202。  new window
12.Dijkstra, M.、Buijtels, E. J. J. M. J.、Raaij, W. F.(2005)。Separate and Joint Effects of Medium Type on Consumer Responses: A Comparison of Television, Print and Internet。Journal of Business Research，58，377-386。  new window
13.McManus, John Herbert(1992)。Serving the Public and Serving the Market: A Conflict of Interest?。Journal of Mass Media Ethics，7(4)，196-208。  new window
14.林照真(20051200)。「置入性行銷」：新聞與廣告倫理的雙重崩壞。中華傳播學刊，8，27-40。new window  延伸查詢new window
15.陳炳宏(19991100)。臺灣有線電視產業集團化趨勢研究：以和信與力霸企業集團為例。廣播與電視，14，89-110。new window  延伸查詢new window
16.徐蘊康(2001)。中時、聯合兩大報系的吸金大法。商業周刊，698，108-109。  延伸查詢new window
17.An, S.、Jin, H. S.(2004)。Interlocking of Newspaper Companies with Financial Institutions and Leading Advertisers。Journalism and Mass Communication Quarterly，81(3)，578-600。  new window
18.Auletta, K.(1998)。Synergy City。American Journalism Review，20(4)，18-35。  new window
19.Baker, R.(1998)。Murdoch's Mean Machine。Columbia Journalism Review，37(1)，51-56。  new window
20.Davis, C.、Craft, S.(2000)。New Media Synergy: Emergence of Institutional Conflict of Interest。Journal of Mass Media Ethics，15(4)，219-231。  new window
21.Granatstein, L.(2000)。Synergy Push: New "Newsweek" Sales Unit。Mediaweek，10(47)，64-64。  new window
22.Jaquet, J.(2002)。The Wage of Synergy。The Nation，274(1)，20。  new window
23.Jung, J.(2003)。The Bigger, the Better? Measuring the Financial Health of Media Firms。The International Journal on Media Management，5(4)，237-250。  new window
24.Kolo, C.、Vogt, P.(2003)。Strategies for Growth in the Media and Communications Industry: Does Size Really Matter?。The International Journal on Media Management，5(4)，251-261。  new window
25.Lafayette, J.(1998)。Critical ABC News Story on Disney Dies。Electronic Media，17(43)，1-2。  new window
26.McAllister, M. P.(2002)。Television News Plugola and the Last Episode of Seinfeld。Journal of Communication，52(2)，383-401。  new window
27.Noll, A. M.(2002)。The Myth of Convergence。The International Journal on Media Management，5(1)，12-13。  new window
28.Rothenberg, R.(2000)。The AOL/Time Warner Marriage Is a Calculated Bet on Convergence。Advertising Age，71(3)，32-32。  new window
29.(1993)。Editorial: Synergy Crisis。The Nation，257(1)，339-340。  new window
30.Tucher, A.(1997)。The Real Dangers of Conglomerate Control: A Columbia Journalism Review Forum Looks at the Bead News about Corporate Synergy。Columbia Journalism Review，35(6)，46-51。  new window
31.Turow, J.(1992)。The Organizational Underpinnings of Contemporary Media Conglomerates。Communication Research，19(6)，682-704。  new window
32.Wicklein, John(2001)。More Print/TV Partnerships。Columbia Journalism Review，39(6)，11。  new window
33.Williams, D.(2002)。Synergy Bias: Conglomerate and Promotion in the News。Journal of Broadcasting and Electronic Media，46(3)，453-472。  new window
34.Wirth, M. O.、Bloch, H.(1995)。Industrial Organization and Media Industry Analysis。Journal of Media Economics，8(2)，15-26。  new window
會議論文
1.黃湘玲、林炳宏、陳炳宏(2002)。媒體集團建構新聞平台之初探性研究。中華傳播學會2002年會暨論文研討會。台北。  延伸查詢new window
2.柯慧貞(1998)。台北市有線電視市場集中化趨勢分析。1998傳播管理研討會。高雄：中山大學傳播管理研究所。117-137。  延伸查詢new window
圖書
1.Picard, Robert G.、馮建三(1994)。媒介經濟學。台北：天下遠見出版公司。  延伸查詢new window
2.Gershon, Richard A.(1997)。The Transnational Media Corporation: Global Messages and Free Market Competition。Mahwah, New Jersey：Lawrence Erlbaum Associates。  new window
3.Baldwin, Thomas F.、McVoy, D. Stevens、Steinfield, Charles、謝奇任、唐維敏、甘尚平(1997)。大匯流：整合媒體、資訊與傳播。台北：亞太圖書。  延伸查詢new window
4.楊志弘(199409)。大陸傳播事業投資環境之研究--廣電部份。臺北：行政院大陸委員會。  延伸查詢new window
5.陳炳宏(20010000)。傳播產業研究。臺北：五南。new window  延伸查詢new window
6.王石番(1989)。傳播內容分析法：理論與實證。幼獅文化事業股份有限公司。  延伸查詢new window
7.Ansoff, H. Igor(1988)。The New Corporate Strategy。New York, NY：John Wiley & Sons, Inc.。  new window
8.吳思華(1996)。策略九說--策略思考的本質。台北：臉譜文化。new window  延伸查詢new window
9.Ansoff, H. Igor(1965)。Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion。McGraw-Hill。  new window
10.中華徵信所(1996)。1996/1997年台灣地區集團企業研究。台北：中華徵信所。  延伸查詢new window
11.張裕亮、趙莒玲、張家琪、杜聖聰(2007)。新聞採訪與寫作。臺北：三民書局。  延伸查詢new window
12.McAllister, M. P.(1996)。The Commercialization of American Culture: New Advertising, Control and Democracy。Thousand Oaks, CA：Sage。  new window
其他
1.Kirk, J.(20020801)。Chicago Tribune, magazine unlikely to work together despite merger。  new window
圖書論文
1.McChesney, R. W.、唐士哲(2005)。市場凌駕一切。問題媒體：二十一世紀美國傳播政治。台北：巨流。  延伸查詢new window
2.Hallin, Daniel C.(1997)。Sound Bite News: Television Coverage of Elections。Do the Media Govern?: Politicians, Voters, and Reporters in America。London, UK：Sage。  new window
3.Ozanich, G. W.、Wirth, M.(1998)。Mergers and acquisitions: A Communications industry overview。Media Economics: Theory and Practice。NJ：Lawrence Erlbaum Associates。  new window
4.Meier, W. A.、Trappel, J.(1998)。Media Concentration and Public Interest。Media Policy: Convergence, Concentration & Commerce。Sage。  new window
5.Dyson, Kenneth、Humphreys, Peter(1990)。Introduction: Politics, Markets and Communication Policies。The political economy of communications: International and European dimensions。Routledge。  new window
6.Meehan, E. R.(1991)。Holy Commodity Fetish, Batman!: The Political Economy of a Commercial Intertext。The many lives of the batman: Critical Approaches to a Superhero and His Media。New York, NY：Routledge。  new window
 
 
 
 
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