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題名:電視競選政見內容與呈現形式之分析研究:以八十年國大代表選舉政黨電視競選廣告為例
書刊名:廣播與電視
作者:唐德蓉
作者(外文):Tang, Te-yung
出版日期:1992
卷期:1
頁次:頁151-171
主題關鍵詞:政見政黨國大代表電視競選廣告選舉
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:670
  • 點閱點閱:33
期刊論文
1.Heller, N.(1956)。An Application of Psychological Theory to Advertising。Journal of Marketing,20(3)。  new window
2.王石番(1985)。內容分析的研究設計。新聞學研究,7。new window  延伸查詢new window
3.彭芸(1986)。台灣地區選民投票決定時間與媒介行為之研究。民意月刊,116。  延伸查詢new window
4.楊孝濚(1978)。傳播模式之發展--以大學生傳播研究觀念形成為實例。新聞學研究,14。new window  延伸查詢new window
5.閻沁恆(1969)。報紙內容分析。新聞學研究,3。new window  延伸查詢new window
6.胡守衡(19680500)。傳播研究之內容分析。新聞學研究,2,269-290。new window  延伸查詢new window
學位論文
1.李蓉姣(1987)。政治廣告策略之研究--民國七十四年台北市議員競選傳單之內容分析(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Blumler, J. R.、McQuail, D.(1969)。Television in Politics。Chicago, IL:University of Chicago Press。  new window
2.Nimmo, Dan(1970)。The Political Persuaders。Englewood Cliffs, NJ:Prentice-Hall。  new window
3.Nimmo, Dan(1978)。Political Communication and Public Opinion in America。Goodyear Publishing Company。  new window
4.Patterson, Thosmas E.(1980)。The Mass Media Election: How Americans Choose Their President。New York:Praeger。  new window
5.Joslyn, Richard A.(1984)。Mass Media and Elections。Addison-Wesley Publishing Company。  new window
6.Berelson, B. D.(1952)。Content analysis research。New York:Free Press。  new window
7.Krus, Sidney、Davis, Dennis K.(1976)。The Effects of Mass Communication on Political Behavior。The Pennsylvania State University Press。  new window
8.Bettinghaus, Erwin P.(1973)。Persuasive Communication。Holt, Rinehart and Winston, Inc。  new window
9.Bogart, L.(1967)。Strategy in Advertising。New York:Harcourt Bace。  new window
10.Larson, Charles U.(1983)。Persuasion: Reception and Responsibility。Wadsworth Publishing Company。  new window
11.Meadow, R. G.(1987)。Politics as Communication。Norwood NJ:Ables publishing Corporation。  new window
12.Miler, Gerald R.(1980)。Persuation: New Directions in Theory and Research。Sage Publications, Inc。  new window
13.Miler, Gerald R.(1969)。Content Analysis for the Social Science and Humanities。Reading, Mass:Addison Wesley。  new window
14.Nachmias, P.、Nachias, C.(1969)。Content Analysis for the Social Science and Humanities。Reading, Mass:Addison Wesley。  new window
15.Nachmias, David、Nachmias, Chara(1981)。Research Methods in the Social Science。New York:St. Martins Press。  new window
16.Patterson, Thomas E.、McClure, Robert D.(1976)。The Unseeing Eye。G. P. Putnams Sons。  new window
17.Trent, Judith S.、Robert, V.(1983)。Friendenberg Political Campaign Communication: Principles and Practices。Praeger Publishers。  new window
18.彭芸(1989)。政治傳播--理論與實務。台北:巨流。new window  延伸查詢new window
19.楊國樞(1985)。社會及行為科學研究法。台北:東華書局。new window  延伸查詢new window
20.閻沁恆(1972)。本眾傳播研究方法。台北:新聞記者公會。  延伸查詢new window
21.謝復生(1987)。英國選舉法規輯要。台北:中央選擧委員會。  延伸查詢new window
22.謝復生(1991)。開放電視競選可行性之研究。台北:中央選舉委員會。  延伸查詢new window
23.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
24.Krippendorff, Klaus H.(1980)。Content Analysis: An Introduction to its Methodology。Sage。  new window
圖書論文
1.O'Keefe, G. J.、Atwood, L. E.(1981)。Communication and Election Campaigns。Handbook of Political Communication。Beverly Hills:Sage。  new window
2.Britzer, Lloyd F.(1981)。Political Rhetoric。Handbook of Political Communication。Sage Publications, Inc。  new window
3.Holsti, O. R.(1968)。Content Analysis。The Handbook of Social Psychology。Reading:Addison Wesley。  new window
4.Jamieson, Kathleen H.、Campbell, Karlyn K.(1983)。The Interplay of Influence: Mass Media & Their Publics。News, advertising, Politics。Wadsworth Publishing Company。  new window
5.Kaid, Lynda Lee(1981)。Political Advertising。Handbook of Political Communication。Sage Publications, Inc。  new window
6.Nimmo, Dan(1976)。Political Communication Theory and Research: An Overview。Communication Year Book。International Communication Association。  new window
7.Bowers, John W.(1970)。Content Analysis。Methods of Research in Communication。Houghton Mifflin。  new window
 
 
 
 
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