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題名:從閱聽人觀感詮釋電視廣告文本意義:初探泛亞電信系列廣告作品
書刊名:商業設計學報
作者:廖雅琴 引用關係
出版日期:2001
卷期:5
頁次:頁231-258
主題關鍵詞:閱聽人符號學認同概念文本詮釋基模文類
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:154
  • 點閱點閱:110
期刊論文
1.朱全斌(19980100)。由年齡、族群等變項看臺灣民眾的國家及文化認同。新聞學研究,56,35-63。new window  延伸查詢new window
2.蔡琰(19980100)。消音的傳奇--電視古裝劇價值認同的啟示。新聞學研究,56,85-103。new window  延伸查詢new window
3.Elliott, R.、Wattanasuwan, K.(1998)。Brands as symbolic resources for the construction of identity。International Journal of Advertising,17,131-144。  new window
4.Garham, Nicholas(1979)。Contribution to a political economy of mass communication。Media, Culture and Society,1(2),123-146。  new window
5.Clausse, R.(1968)。The mass public at Grips With Mass Communication。International Social Science Journal,20(4),625-643。  new window
6.Bauer, R. A.(1946)。The obstinate audience。American Psychologist,19,319-328。  new window
7.林芳玫(19940700)。觀眾研究初探--由「梅花三弄」談文本、解讀策略、與大眾文化意識形態。新聞學研究,49,123-155。new window  延伸查詢new window
8.周倩漪(19980100)。從王菲到菲迷--流行音樂偶像崇拜中性別主體的搏成。新聞學研究,56,105-134。new window  延伸查詢new window
9.Jensen, K. B.、Rosengren, K. E.(1990)。Five traditions in search of the audience。European Journal of Communication,5(2/3),207-238。  new window
10.郭良文(19980700)。臺灣近年來廣告中認同之建構--解析商品化社會的認同與傳播意涵。新聞學研究,57,127-157。new window  延伸查詢new window
11.李丁讚、陳兆勇(19980100)。衛星電視與國族想像:以衛視中文臺的日劇為觀察對象。新聞學研究,56,9-34。new window  延伸查詢new window
12.Kuo, Liangwen(1997)。Local and National Identity in the Construction of Nationalistic Advertisements in new Zealand。世新大學學報,7,165-194。  new window
學位論文
1.唐維敏(1991)。影像與意識形態:電視廣告的符號學分析--以司迪麥電視廣告為例(碩士論文)。輔仁大學。  延伸查詢new window
圖書
1.Slater, D.(1997)。Consumer culture and modernity。Cambridge:Polity Press。  new window
2.Dewey, John(1927)。The Public and Its Problems。Henry Holt & Company。  new window
3.Hobson, Dorothy(1982)。Crossroads: The drama of a soap opera。London:Methuen。  new window
4.Morley, D.(1986)。Family television。London:Comedia。  new window
5.Blumler, Jay George、Katz, Elihu(1974)。The Uses of Mass Communications。Beverly Hills:Sage。  new window
6.Williamson, Judith(1978)。Decoding Advertisements。Decoding Advertisements。New York:Marion Boyars。  new window
7.Fairclough, N.(1995)。Media discourse。London:Edward Arnold。  new window
8.Morley, David(1992)。Television, Audience, and Cultural Studies。London:Routledge。  new window
9.Lull, J.(1990)。Inside family viewing。London:Routledge。  new window
10.Radway, Janice A.(1987)。Reading the Romance: Women, Patriarchy, and Popular Literature。Chapel Hill, NC:U of North Carolina P。  new window
11.Stevenson, N.(1995)。Understanding Media Culture: Social Theory and Mass communication。London:Sage Publication。  new window
12.張錦華(19970000)。公共領域、多文化主義與傳播研究。臺北:正中書局。new window  延伸查詢new window
13.Barthes, Roland、Lavers, Annette(1972)。Mythologies。New York:Hill and Wang。  new window
14.Schramm, W.(1983)。Men, Message, and Media: a Look of Human Communication。Taipei:Rainbow-Bridge Book。  new window
15.De fleur, Melvin L.、Ball-Rokeach, Sandra(1982)。Theories of Mass Communication。Longman Inc。  new window
16.Berlo, David K.(1960)。The process of communication: An introduction to theory and practice。Holt, Rinehart and Winston, Inc.。  new window
17.Ang, I.(1991)。Desperately seeking the audience。London。  new window
18.孫秀蕙、馮建三(19950000)。廣告文化。臺北:揚智文化。new window  延伸查詢new window
19.McQuail, Denis(1992)。Media Performance: Mass Communication and the Public Interest。Sage Publications。  new window
20.Nava, Mica、Nava, Orson(1992)。Discriminating or Duped? Young People as Consumers of Advertising and Art。Mica Nava。London。  new window
21.Lasswell, H.(1927)。Propaganda Techinique in the World War。Propaganda Techinique in the World War。New York。  new window
22.Blumler, McQuail、Bumler, Brown(1972)。Mass Communication Theory。Mass Communication Theory。Beverly Hills, CA。  new window
23.Ang, I.(1982)。Watching Dallas: Soap Opera and the Melodramatic Imagination。Watching Dallas: Soap Opera and the Melodramatic Imagination。London。  new window
24.Fiske, John(1983)。Popularity and Ideology L A Structuralist Reading of Dr. Who。Interpreting Television Current Resaerch Perspective。Beverly Hills。  new window
25.Firth, Simon(1996)。Undressing the Ad: Reading Culture in Advertising。Undressing the Ad: Reading Culture in Advertising。New York。  new window
26.Hall(1996)。The Question of Cultural Identity。Modernity and Its Futures。Cambridge。  new window
27.Jenkins, Richard(1996)。Social Identity。Social Identity。London。  new window
28.Kellner(1995)。Media Culture。Media Culture。New York。  new window
29.Postman, N.(1984)。Amusing Ourselves to Death。Amusing Ourselves to Death。New York。  new window
30.Jhally(1989)。Advertising as Religion: The Dialectic of Technology and Magic。Cultural Politics in Contemporary America。London。  new window
31.Baudrillard(1998)。Selected Writings。Selected Writings。Cambridge。  new window
32.孟樊(1990)。影像社會:訊息的解讀。影像社會:訊息的解讀。臺北。  延伸查詢new window
其他
1.鄭明樁(1991)。電視廣告與影像文化的概念架構,臺北。  延伸查詢new window
圖書論文
1.Katz, E.、Blumer, J. G.、Gurevitch, M.(1974)。Utilization of mass communication by the individual。The Uses of Mass Communication: Current Perspectives on Gratifications Research。Beverly Hills, CA:Sage。  new window
2.Hall, Stuart(1996)。Introduction: Who Needs 'Identity'?。Questions of Cultural Identity。Sage Publications。  new window
 
 
 
 
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