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L.、Prescott, K.(1988)。Measure of International Competitiveness : A Critical Survey。Journal of Marketing Management,2,175-200。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Collis, D. J.(1991)。A Resources-based Analysis of Global Competition-The Case of the Bearing Industry。Strategic Management Journal,12(4),49-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Debra, T.(2000)。Branding Hasn't Changed Much。MC Technology Marketing Intelligence,20(1),90-98。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Dhrav, G.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The Effect of Store Name, Brand Name and Price Discounts on Consumer's Evaluations and Purchase Intentions。Journal of Business Research,43(2),57-63。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Dick, A.、Jaim, A. K.、Richardson, P.(1996)。How Consumer Evaluate Store Brand。Journal of Product & Brand Management,5(2),19-28。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Douglas, W.(1997)。Building Strong Brands。Journal of the Academy of Marketing Science,25(3),260-261。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Doyle, P.(1990)。Building Successful Brand: The Strategic Option。Journal of Consumer Marketing,20(1),5-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Tyre, M.(1991)。Managing the Introduction of New Process Technology: International Differences in a Multi-Plant Network。Research Policy,20(1),57-76。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Garud, Raghu、Kumaraswamy, Arun(1995)。Technological and organizational designs for realizing economics of substitution。Strategic Management Journal,16,93-109。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Rugman, A. M.、D'Cruz, J. R.、Porter, M. E.(1993)。The Double Diamond Model of International Competitiveness: The Canadian Experience。Management International Review,33(2),17-39。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Crimmins, J. C.(199207)。Better measurement and management of brand value。Journal of Advertising Research,40(6),11-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | (2001)。2001年新手機速報。Taipei Walker,38-55。 延伸查詢![new window](/gs32/images/newin.png) | 18. | Bartlett, C. A.、Ghoshal, S.(1995)。Rebuilding Behavioral Context: Turn Process Reengineering into People Rejuvenation。Sloan Management Review,37(1),11-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Ranagaswamy, A.、Burke, R.、Oliva, T. A.(1993)。Brand Equity and Extend-ibility of Brand Names。International Journal of Research in Marketing,10,61-75。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Korgaonkar, P. K.、Lund, D.、Price, B.(1985)。A structural equations approach toward examination of store attitude and store patronage behavior。Journal of Retailing,61(2),39-60。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Kutschker, M.、Baurle, I.(1997)。Three + One: Multidimensional Strategy of Internationalization。Management International Review,37(2),103-125。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Kumar, Sanjiv、Seth, Anju(1998)。The design of coordination and control mechanisms for managing joint venture-parent relationships。Strategic Management Journal,19(6),579-599。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Loasby, B. J.(1998)。The Organization of Capabilities。Journal of Economic Behavior & Organization,35,139-160。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Miyazaki, K.(1994)。Search Learning and Accumulation of Technological Competence: the Case of Optoelectronics。Industrial and Corporate Change,3(3),631-654。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Morash, Edward A.、Dröge, Cornelia L. M.、Vickery, Shawnee K.(1996)。Strategic Logistics Capabilities for Competitive Advantage and Firm Success。Journal of Business Logistics,17(1),1-21。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Park, Chan Su、Srinivasan, V.(1994)。A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility。Journal of Marketing Research,31(2),271-288。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Ottum, B. D.、Moore, W. L.(1997)。The role of market information in new product success/failure。Journal of Product Innovation Management,14(3),258-273。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Mahoney, Joseph T.(1995)。The Management of Resources and the Resource of Management。Journal of Business Research,33(2),91-101。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Hall, Richard(1993)。A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage。Strategic Management Journal,14(8),607-618。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing,10(1),93-104。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Barczak, G.(1995)。New product strategy, structure, process and performance in the telecommunications industry。Journal of Product Innovation Management,12(2),224-234。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Blackston, Max(1992)。Observations: Building Brand Equity by Managing the Brand's Relationships。Journal of Advertising Research,32(3),79-83。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Kogut, Bruce、Zander, Udo(1993)。Knowledge of the firm and the evolutionary theory of the multinational corporation。Journal of International Business Studies,24(4),625-645。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Fiol, C. M.(1991)。Managing Culture as a Competitive Resource: An Identity-Based View of Sustainable Competitive Advantage。Journal of Management,17(1),191-211。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Cooper, R. G.、Kleinschmidt, E. J.(1985)。The Impact of Export Strategy on Export Sales Performance。Journal of International Business Studies,16(1),37-55。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Song, X. Michael、Parry, Mark E.(1997)。A Cross-national Comparative Study of New Product Development Processes: Japan and the United States。Journal of Marketing,61(2),1-18。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Spender, J. C.(1996)。Making knowledge the basis of a dynamic theory of the firm。Strategic Management Journal,17(S2),45-62。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Teece, David J.(1998)。Capturing Value from knowledge assets: the new economy, markets for know-how, and intangible assets。California Management Review,40(3),55-79。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | Teece, David J.、Pisano, Gary、Shuen, Amy(1997)。Dynamic Capabilities and Strategic Management。Strategic Management Journal,18(7),509-533。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | Grant, Robert M.(1996)。Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration。Organization Science,7(4),375-387。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 43. | Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 44. | Amit, Raphael、Schoemaker, Paul J. H.(19930101)。Strategic Assets and Organizational Rent。Strategic Management Journal,14(1),33-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 45. | Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 46. | Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 47. | Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review,33(3),114-135。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 48. | Porter, Michael. E.(1990)。The Competitive Advantage of Nations。Harvard Business Review,1990(Mar./Apr.),73-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 49. | Chatterjee, Sayan、Wernerfelt, Birger(1991)。The Link between Resources and Type of Diversification: Theory and Evidence。Strategic Management Journal,12(1),33-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 50. | Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal,5(2),171-180。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 51. | Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management,17(1),99-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | 江玉琪(1999)。個別產品購買意願、產品價格差異、消費者價格意識及風險接受程度對組合產品購買意願之影響--以行動電話為例(碩士論文)。國立成功大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 鮑少玲(1999)。大哥大手機市場最佳產品組合設計與新產品定位之研究(碩士論文)。國立臺灣大學。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 曾鈐潮(2000)。大學生購物方式偏好行為之研究(碩士論文)。國立中央大學,桃園縣。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 陳智勇(1999)。行動電話消費者之區隔以及對電信公司之認知與偏好--以大學生為例(碩士論文)。國立臺灣大學。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 張家淵(2000)。從消費者行為的觀點探討行銷組合策略之應用--以行動電話門號為例(碩士論文)。輔仁大學。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 何坤男(1998)。行動電話手機之市場區隔研究(碩士論文)。國立臺灣科技大學。 延伸查詢![new window](/gs32/images/newin.png) | 7. | 林漢昌(1997)。企業國際競爭力評估指標及內涵之研究:以臺灣資訊電子業為例(碩士論文)。國立成功大學。 延伸查詢![new window](/gs32/images/newin.png) | 8. | 葉佳慧(1996)。發展我國生物技術產業提升國家競爭力之分析(碩士論文)。國立交通大學。 延伸查詢![new window](/gs32/images/newin.png) | 9. | 丁豪傑(1998)。呼叫器消費者行為之研究(碩士論文)。東海大學。 延伸查詢![new window](/gs32/images/newin.png) | 10. | 余友仁(1999)。行動電話通訊服務市場區隔與產品定位之研究--以花蓮地區為例(碩士論文)。國立東華大學。 延伸查詢![new window](/gs32/images/newin.png) | 11. | 沈道康(1999)。泛歐數位式(GSM)行動電話消費者的市場區隔及對促銷活動偏好之研究(碩士論文)。東吳大學。 延伸查詢![new window](/gs32/images/newin.png) | 12. | 林廷銘(1991)。行動電話購買行為之研究(碩士論文)。國立中興大學。 延伸查詢![new window](/gs32/images/newin.png) | 13. | 彭吉聖(1998)。國家競爭力影響因素之探討--以中、美、日為實證(碩士論文)。義守大學。 延伸查詢![new window](/gs32/images/newin.png) | 14. | 曾冠喬(1999)。行動電話市場區隔之研究--以台北市為例(碩士論文)。國立中興大學。 延伸查詢![new window](/gs32/images/newin.png) | 15. | 黃俐菁(1999)。行動電話通訊服務顧客抱怨責任歸屬之研究--以歸因理論與情境因素觀點探討(碩士論文)。元智大學。 延伸查詢![new window](/gs32/images/newin.png) | 16. | 劉勇呈(1998)。台灣光資訊產業競爭力研究---以影像掃描器大廠為例(碩士論文)。國立交通大學。 延伸查詢![new window](/gs32/images/newin.png) | 17. | 吳志坤(1999)。通訊產業競爭優勢之研究--以國內行動電話產業為例(碩士論文)。國立政治大學。 延伸查詢![new window](/gs32/images/newin.png) | 18. | 林晉寬(1995)。從資源基礎理論探討資源特性與成長策略之關係(博士論文)。國立政治大學,台北。 延伸查詢![new window](/gs32/images/newin.png) | 19. | 徐志銘(1999)。廣告促銷知覺及反應之研究-以行動電話門號為例(碩士論文)。輔仁大學。 延伸查詢![new window](/gs32/images/newin.png) | 20. | 高仁健(1997)。企業之資源基礎、策略導向與競爭力關係之研究--國內資訊服務業之實證(碩士論文)。實踐大學,臺北市。 延伸查詢![new window](/gs32/images/newin.png) | 21. | 許慶賜(1993)。行動電話使用者生活型態與市場區隔之研究(碩士論文)。淡江大學。 延伸查詢![new window](/gs32/images/newin.png) | 22. | 黃瑞群(1999)。消費者購買行動電話之資訊搜尋行為(碩士論文)。輔仁大學。 延伸查詢![new window](/gs32/images/newin.png) | 23. | 楊秉杰(1999)。台北市行動電話用戶之市場區隔研究(碩士論文)。國立交通大學。 延伸查詢![new window](/gs32/images/newin.png) | 24. | 王建旺(1998)。台北市數位式行動電話消費者之市場區隔及其購買決策之研究(碩士論文)。國立交通大學。 延伸查詢![new window](/gs32/images/newin.png) | 25. | 劉得安(2001)。數位式行動電話消費者市場區隔之研究--以大台北地區大學生為例(碩士論文)。東吳大學。 延伸查詢![new window](/gs32/images/newin.png) | 26. | 李國濱(1998)。核心能力及競爭優勢形成與高科技高競爭產業群聚資源關係之探討--以半導體製造業為例(碩士論文)。國立成功大學。 延伸查詢![new window](/gs32/images/newin.png) | 27. | 吳育東(1999)。多變量統計方法應用於行動電話消費者購買行為與滿意度之研究(碩士論文)。國立成功大學。 延伸查詢![new window](/gs32/images/newin.png) | 28. | 楊文壽(2001)。行動電話手機消費者之涉入程度及購買決策相關因素之關聯性研究(碩士論文)。國立交通大學。 延伸查詢![new window](/gs32/images/newin.png) | 29. | 魏錫鈴(2000)。行動電話消費者購買行為及其市場區隔之研究--以北部地區居民為例(碩士論文)。國立交通大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Bateson, J. 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