本研究旨在探討消費者對台灣本土食品包裝的意象及其偏好，並藉此討論台灣社會消費文化現象及包裝設計中的何種視覺設計特徵會讓消費者認為具有台灣本土意象。研究（一）以投射實驗方式得到消費者對泡麵包裝所產生的意象共有10個，分別為：美味的、有趣的、色彩豐富的、有真實感的、溫暖的、本土的、特別的、懷舊的、主題清楚的及熱情的。研究（二）根據因素分析得到受測者對於泡麵包裝的5個偏好因素，討論各因素的視覺組成要素後給予適當命名，分別為：精緻特別感、個性獨特感、美味名貴感、清爽健康感、本土懷舊感。研究（三）所得的資料經由多向度評量法(MDS)中的偏好性資料(MDPREF)分析，發現可用「本土懷舊感」、「美味感」這兩個向度架構出受測者對泡麵包裝偏好性的認知空間圖。最後以訪談的方式針對台灣本土意象在泡麵包裝設計中所表現的視覺特徵進行討論。

This study is subject to research Taiwanese consumers' preferences of imagery on domestic food product packages; then extends from there, discuss Taiwanese consumer culture and analyze the features of visual design that impressed consumers as Taiwanese local imagery. By using Projective Experimentation, research (1) obtains ten categories of imagery of how consumer perceives instant noodle packages. These categories are: delicious, interesting, colorful, realistic, warm, local, special, nostalgia, clear-tabbed, and passionate. Based on Factor Analysis, research (2) reveals five factors that affect test takers' preferences of instant noodle package design. Here are the adequately named factors after generalizing visual elements: particularly sophisticated, uniquely charactered, delicately valued, fresh healthy, and local nostalgic. By practicing the MDPREF of Multidimensional Scaling (MDS) analysis method, research (3) discloses a cognitive space chart structured by ”local nostalgic” and ”delicate” x-axis and y-axis coordinate system. In the end, focused on Taiwanese local imagery, we discuss visual features of instant noodle package design through the Interview Research Method.