在封建時代的戰役中，戰團盾牌上所使用的色彩和圖像是非常重要的一環，本研究擬以盾形標誌為主軸，探討盾形標誌之造形、圖像與色彩的視覺傳達本研究經由文獻與樣本蒐集，分析標誌圖像形式與色彩之使用現況，並以文獻分析法進行構成元素探討。另外取樣54個盾形標誌樣本，藉由KJ法將分類的項目作爲探討圖像之文本，並以比較分析法將圖像進行表現形式的分析，輔以語意分析法針對標誌應用的圖像意象進行研究，並以因素分析統計。研究結果顯示盾形標誌元素常包含皇冠及扶盾物者等圖像組合呈現，盾形標誌色彩使用的比例最高的分別是黑色、紅色、黃色等，盾形標誌圖像也能傳達出美觀與高雅等意象訊息。

In battles during the feudal era, the color and pattern of shields were very important. This study focuses on shield patterns to explore expressions in form and color. A literature review was conducted to delve into the use of shield color and patterns. Documentary analysis was employed to analyze the elements that constitute the patterns. Fifty-four samples, along with the KJ method and comparative analysis approach, were used to probe the expressive form of patterns and the semantic differential method was used to analyze pattern imageries. Factor analysis was conducted to elicit statistical results. The research results show that the patterns of shields are often composed of crowns and supporters, the colors black, red, and yellow predominate, and their expressions convey an aesthetic and elegant ambience.