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題名：迷之認同感之階層模式的建立：人格特質對於迷之認同感的影響
書刊名：管理實務與理論研究
作者：張曼玲／錢曉慧
作者(外文)：Chang, Man-ling／Chian, Hsiao-hui
出版日期：2012
卷期：6:1
頁次：頁59-81
主題關鍵詞：3M模式；迷；人格特質；迷認同感；3M model；Fan；Personality trait；Fan's identification
原始連結：連回原系統網址new window
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本研究應用Mowen（2000）之3M模式，企圖確認出影響「迷」之行為的人格特質，以做為企業辨別迷群之消費者的起始點。Mowen（2000）所提出的3M模型，將人格特質分為四級的層級結構，包括初級、複合、情境、和表面特質四個層級。本研究試圖將潛在影響迷之認同感的人格特質，歸類到每一層級中。其中，初級特質層級包括大五人格特質；複合特質層級包括刺激需要與認同需要；情境特質層級包括涉入與流行創新性；最後，表面特質層級則以迷之認同感做為中心焦點。本研究之主要目的在於驗證各層級特質之間的關係。研究結果證實特質之間相關性，由此可知具備特定特質組合之消費者是潛在的迷群。迷是一種重要且普通的消費者行為，學術之研究卻仍不足。因此，本研究期望研究結果可做為區隔迷群市場的基礎，以提供理論及實務上之重要建議。
This study attempts to identify the traits which influence fan's behaviors based on Mowen's (2000) 3M model for the purpose of recognizing fans. Mowen (2000) proposed 3M model to categorize personality traits into four hierarchical levels, including elemental, compound, situational, and surface levels of traits. This study assigns traits which probably impact fan's identification to one of four levels: big five personality to elemental level; need for arousal and need for identification to compound level; involvement and fashion innovativeness to situational level; fan's identification to surface level. The objective of this study is to explore the interrelationships among four levels of traits. Our findings identified the associations among traits and the potential fans who have specific traits. Fan is an important and prevailing consumer behavior, yet it had been largely ignored by academicians. Our findings can offer marketers some implications related to market segmentation.
期刊論文
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2.王雯宗、蔡智勇、張鳳祥(2008)。服務品質對顧客滿意度及忠誠度影響之研究：以澎湖海鮮餐廳為例。管理實務與理論研究，2(3)，37-54。new window  延伸查詢new window
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4.邱顯仁(2010)。女人逛街成癮行爲因果模型硏究。運動休閒管理學報，7(1)，154-173。  延伸查詢new window
5.張同廟、劉維群(2007)。五大人格特質與領導能力之關係探討--以臺南地區大學校院學生社團幹部爲例。高雄餐旅學報，9(1&2)，35-61。  延伸查詢new window
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7.董維(20080300)。探討消費者涉入程度與人機互動結果對特定廣告態度之影響。管理實務與理論研究，2(1)，1-19。new window  延伸查詢new window
8.Bielby, D.、Harrington, L.(2005)。Flow, home, & media pleasures。Journal of Popular Culture，38(5)，834-854。  new window
9.Bone, S. A.、Mowen, J. C.(2006)。Identifying the traits of aggressive and distracted drivers: A hierarchical trait model approach。Journal of Consumer Behavior，5(5)，454-464。  new window
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11.Donavan, D. T.、Carlson, B. D.、Zimmerman, M.(2005)。The influence of personality traits on sports fan identification。Sport Marketing Quarterly，75(1)，31-42。  new window
12.Goldsmith, R.、Kim, D.、Flynn, L. R.(2005)。Price sensitivity and innovativeness for fashion among Korean consumers。Journal of Social Psychology，145(5)，501-508。  new window
13.Goldsmith, R.、Moore, M.、Beaudoin, P.(1999)。Fashion innovativeness and self-concept: A replication。Journal of Product and Brand Management，8(1)，8-18。  new window
14.Mowen, J. C.、Harris, E. G.(2003)。The MDPS method of message theme development: A new tool for managers。Journal of Consumer Marketing，20(5)，428-445。  new window
15.Mowen, J. C.、Harris, E. G.、Bone, S. A.(2004)。Personality traits and fear response to print advertisements: Theory and an empirical study。Psychology & Marketing，21(11)，927-943。  new window
16.Mowen, J. C.、Sujan, H.(2005)。Volunteer behavior: A hierarchical model approach for investigating its trait and functional motive antecedents。Journal of Consumer Psychology，75(2)，170-182。  new window
17.Park, H. J.、Bums, L. D.、Rabolt, N. J.(2007)。Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders: The moderating effect of internet innovativeness。Journal of Fashion Marketing and Management，11(2)，201-214。  new window
18.Pirog, F. S. III.、Roberts, A. J.(2007)。Personality and credit card misuse among college students: The mediating role of impulsiveness。Journal of Marketing Theory and Practice，15(1)，65-78。  new window
19.Sujan, H.(2001)。The 3M model of motivation and personality: Theory and empirical applications to consumer behavior。Journal of Marketing Research，38(3)，396-398。  new window
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21.Zaichkowsky, J. L.(1985)。Measuring the involvement construct。Journal of Consumer Research，12(3)，341-352。  new window
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23.李君如、楊棠安(20051200)。線上遊戲玩家表現與其人格特質之研究--以「天堂」為例。高雄師大學報．自然科學與科技類，19，85-104。  延伸查詢new window
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25.張卿卿(20040100)。從性別差異與產品態度確定性高低來探討廣告框架效果。管理評論，23(1)，1-23。new window  延伸查詢new window
26.Kreiner, G. F.、Ashforth, B. E.(2004)。Evidence toward an expanded model of organizational identification。Journal of Organizational Behavior，25(1)，1-27。  new window
27.Zhao, H.、Seibert, S. E.(2006)。The big five personality dimensions and entrepreneurial status: A meta-analytical review。Journal of Applied Psychology，91(2)，259-271。  new window
28.McQuarrie, Edward F.、Munson, J. Michael(1992)。A revised product involvement inventory: Improved usability and validity。Advances in Consumer Research，19(1)，108-115。  new window
29.Hirschman, Elizabeth C.(1980)。Innovativeness, Novelty Seeking, and Consumer Creativity。Journal of Consumer Research，7(3)，283-295。  new window
30.Steenkamp, Jan-Benedict E. M.、Ter Hofstede, Frenkel、Wedel, Michel(1999)。A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness。Journal of Marketing，63(2)，55-69。  new window
31.Gwinner, Kevin、Swanson, Scott R.(2003)。A model of fan identification: antecedents and sponsorship outcomes。The Journal of Services Marketing，17(3)，275-294。  new window
32.Gosling, Samuel D.、Rentfrow, Peter J.、Swann, William B. Jr.(2003)。A Very Brief Measure of the Big-Five Personality Domains。Journal of Research in Personality，37(6)，504-528。  new window
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36.Midgley, David F.、Dowling, Graham R.(1978)。Innovativeness: The concept and its measurement。Journal of Consumer Research，4(4)，229-242。  new window
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學位論文
1.李東展(2006)。喬丹商品收藏迷的資訊尋求行爲硏究(碩士論文)。世新大學，臺北。  延伸查詢new window
2.郭家平(2007)。台灣女性韓劇迷的收視經驗及認同過程(碩士論文)。國立交通大學。  延伸查詢new window
3.饒怡雲(2006)。融化師奶的北極星--師奶迷戀偶像之消費行為研究：以裴勇俊粉絲為例(碩士論文)。國立中正大學。  延伸查詢new window
4.簡妙如(1996)。過度的閱聽人：「迷」之初探(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.Mowen, J. C.(2000)。The 3M Model of Motivation and Personality: Theory and Empirical Application to Consumer Behavior。Boston：Kluwer Academic Press。  new window
2.Jenkins, Richard(1996)。Social identity。Routledge。  new window
3.Hills, Matt(2002)。Fan Cultures。Routledge。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
圖書論文
1.Griffiths, M.(1998)。Internet addiction: Dose it really exist?。Psychology and the Internet: Intrapersonal, Interpersonal, and Transpersonal Implications。New York：Academic Press。  new window
2.Jenson, Joli(1992)。Fandom as pathology: The consequences of characterization。The Adoring Audience: Fan Culture and Popular Media。New York：Routedge。  new window
3.Tellegen, A.(1985)。Structures of mood and personality and their relevance to assessing anxiety, with an emphasis on self-report。Anxiety and anxiety disorders。Hillsdale, NJ：Erlbaum。  new window
4.Grossberg, Lawrence(1992)。Is There a Fan in the House? The Affective Sensibility of Fandom。The Adoring Audience: Fan Culture and Popular Media。London：Routledge。  new window
 
 
 
 
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