:::

詳目顯示

回上一頁
題名:觀展者動機與觀展績效關係之研究--以品牌忠誠度為干擾變數
書刊名:商業現代化學刊
作者:莊世杰黃千容黃淑花
作者(外文):Chuang, Shih-chiehHuang, Chien-jungHuang, Shu-hua
出版日期:2015
卷期:8:1
頁次:頁67-89
主題關鍵詞:商展觀展者觀展績效品牌忠誠度Trade showShow visitorVisiting performanceBrand loyality
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:139
  • 點閱點閱:59
期刊論文
1.Bello, D. C.、Lohtia, R.(1993)。Improving trade show effectiveness by analyzing attendees。Industrial Marketing Management,22(4),311-318。  new window
2.Bello, D. C.、Barczak, G. J.(1990)。Using industrial trade shows to improve new product development。The Journal of Business and Industrial Marketing,5(2),43-56。  new window
3.張淑青(20041000)。顧客滿意與信任對忠誠度影響之研究。管理學報,21(5),611-627。new window  延伸查詢new window
4.Joshi, Ashwin W.、Stump, Rodney L.(1999)。Determinants of Commitment and Opportunism: Integrating and Extending Insights from Transaction Cost Analysis and Relational Exchange Theory。Canadian Journal of Administrative Sciences,16(4),334-352。  new window
5.Bello, D. C.(1992)。Industrial Buyer Behavior at Trade Shows。Journal of Business Rsearch,25,59-80。  new window
6.Bonoma, T. V.(1983)。Get More out of Your Trade Shows。Harvard Business Review,61(Jan-Feb),75-83。  new window
7.Cardozo, R. N.(1983)。Modeling Organizational Buying as a Sequence of Decisions。Industrial Marketing Management,12,193-199。  new window
8.Chermatony, L. D.、Me William, G.(1989)。Branding terminology the Readebate。Marketing Intelligence and Planning,7(8),29-32。  new window
9.Crow, L.、Olshavsky, R.、Summers, J.(1980)。Industrial Buyers' Choice Strategies: A Protocol Analysis。Journal of Marketing Research,17,34-44。  new window
10.Jacobson, D.(1990)。Marketers Say They’ll Boost Spending。Business Marketing,5(March),31-32。  new window
11.Johnston, W. J.、Bonoma, T. V.(1981)。The Buying Center: Structure and Interaction Patterns。Journal of Marketing,45(Summer),143-156。  new window
12.Lilien, G. L.(1983)。A descriptive model of the trade show budgeting decision process。Industrial Marketing Management,12(February),25-29。  new window
13.McCabe, D. L.(1987)。Buying Group Structure: Constriction at the Top。Journal of Marketing,51,89-98。  new window
14.Moriatory, R. T.、Spekman, R. E.(1984)。An Empirical Investigation of the Information Sources Used During the Industrial Buying Process。Journal of Marketing Research,21(November),137-147。  new window
15.Sharland, A.、Balogh, P.(1996)。The Value of Nonselling Activities at International Trade Shows。Industrial Marketing Management,25,59-66。  new window
16.Shoham, A.(1992)。Selecting and evaluating trade shows。Industrial Marketing Management,22(5),335-341。  new window
17.Sisking, Barry(19890626)。Evaluating Your Trade Show Results。Business to Business Marketing,49,72-82。  new window
18.Slater, R. O.(1985)。Organization size and differentiation。Sociology of Organization,4,127-180。  new window
19.Smtih, T. M.、Smith, P. M.(1999)。Distributor and End-User Trade Show Attendance Objectives: And Opportunity for Adaptive Selling。Forest Products Journal,49(1),23-29。  new window
20.Vyas, N.、Woodside, A. G.(1984)。An Inductive Model of Industrial Supplier Choice Processes。Journal of Marketing,48,30-45。  new window
21.Kumar, R.(1997)。The Role of Affect in Negotiations: An Integrative Overview。The Journal of Applied Behavioral Science,33(1),84-100。  new window
22.Deutsch, M.(1960)。The Effect of Motivational Orientation upon Trust and Suspicion。Human Relations,13,123-140。  new window
23.何學庸、林金燕、張軒瑄(2009)。廠商參與國際旅展之目標、功能與績效之相關研究:以航空公司與旅行社觀點為例。休閒與遊憩研究,3(2),101-103。new window  延伸查詢new window
24.Prichard, Mark P.、Havitz, Mark E.、Haward, Dennis R.(1999)。Analyzing the Commitment: Loyalty Link in Service Contexts。Journal of the Academy of Marketing Science,27(3),333-348。  new window
25.Shani, D.、Chalasani, S.(1992)。Exploiting niches using relationship marketing。The Journal of Consumer Marketings,9(6),223-245。  new window
26.Simpson, J. T.、Mayo, D. T.(1997)。Relationship Management: A Call for Fewer Influence Attempts?。Journal of Business Research,39(3),209-218。  new window
27.Anderson, J. C.、Narus, J. A.(1990)。A Model of Distributor Firm and Manufacturer Firm Working Relationship。Journal of Marketing,54(1),42-58。  new window
28.Heide, Jan B.、John, George(1992)。Do norms matter in marketing relationships?。Journal of Marketing,56(2),32-44。  new window
29.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
30.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
31.Chaudhuri, Arjun(1999)。Does Brand Loyalty Mediate Brand Equity Outcomes?。Journal of Marketing Theory and Practice,7(2),136-146。  new window
32.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
33.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
34.Ronchetto, J. R. Jr.、Hutt, M. D.、Reingen, P. H.(1989)。Embedded Influence Patterns in Organizational Buying Systems。Journal of Marketing,53(4),51-62。  new window
35.Anderson P. F.、Chamber, T. M.(2003)。A Reward / Measurement Model of Organizational Buying Behavior。Journal of Marketing,49,7-23。  new window
36.Rosson, P. J.、Seringhaus, F. H. R.(1995)。Visitor and exhibitor interaction at industrial trade fairs。Journal of Business Research,32(1),81-90。  new window
37.Buvik, A.、Andersen, O.(2002)。The impact of vertical coordination on ex post transaction costs in domestic and international buyer-seller relationships。Journal of International Marketing,10(1),1-24。  new window
38.Bellizzi, J. A.、Lipps, D. J.(1984)。Managerial Guidelines for Trade Show Effectiveness。Industrial Ma¬rketing Management,13(1),49-52。  new window
39.Herbig, Paul、Palumbo, Fred、O'Hara, Brad(1996)。Differences in trade show behavior between manufacturers and service-oriented firms。Journal of Professional Services Marketing,14(2),55-78。  new window
40.Smith, Timothy M.、Hama, Kazuyo、Smith, Paul M.(2003)。The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events。Journal of Business & Industrial Marketing,18(4/5),403-418。  new window
學位論文
1.吉中行(2003)。促銷形式對品牌態度之影響:品牌形象與品牌忠誠度的干擾角色(碩士論文)。元智大學,桃園縣。  延伸查詢new window
2.謝佳宏(2003)。商展廠商績效及其影響因素之研究(博士論文)。國立政治大學,台北市。new window  延伸查詢new window
3.邱玉珠(2011)。國際商展關鍵成功因素研究--以台北國際汽車零配件展及台北國際車用電子展為例(碩士論文)。國立臺北教育大學。  延伸查詢new window
圖書
1.Corey, R. E.(1978)。The organizational Context of Industrial Behavior。Marketing Science Institute。  new window
2.Fenich, G. G.(2008)。Meetings, Expositions, Events and Conventions: An Introduction to the Industry。Upper Saddle River, NJ:Prentice Hall Publishers。  new window
3.Hall, R. H.(1987)。Organizations: Strucure, Process, and Outcomes。Englewood Cliffs, N.J:Prentice-Hall。  new window
4.邱志聖(2010)。策略行銷分析:架構與實務應用。台北市:智勝文化。new window  延伸查詢new window
5.Barney, Jay B.、Ouchi, William G.(1986)。Organizational Economics。San Francisco:Jossey-Bass Publishers。  new window
6.MacNeil, Ian R.(1980)。The New Social Contract: An Inquiry into Modern Contractual Relations。Yale University Press。  new window
7.Biddle, B. J.(1979)。Role Theory: Expectations, Identities, and Behaviors。New York。  new window
8.Pruitt, Dean G.(1981)。Negotiation Behavior。New York, NY:Academic Press, Inc.。  new window
9.邱皓政(2005)。量化研究法(二):統計原理與分析技術。臺北市:雙葉書廊。  延伸查詢new window
10.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
11.Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd:Free Press。  new window
12.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
13.Gay, L. R.(1996)。Educational Research。NJ:Prentice-Hall。  new window
其他
1.行政院國家發展委員會(2004)。服務業發展綱領及行動方案(93.11-97.03),http://www.ndc.gov.tw/ml.aspx7sNo-0013245, 2014/07/20。  延伸查詢new window
2.行政院經建會(2009)。六大新興產業,http://www.ev.gov.tw/policv9/cp.aspx?n=1EB1D1DD8C83B9C0, 2014/07/20。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE