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題名：贈品屬性之幸福感的探討--以性別特質與產品互補性為干擾變數
書刊名：亞太經濟管理評論
作者：李曉青／尤俊明／林信宏
出版日期：2018
卷期：21:2
頁次：頁21-50
主題關鍵詞：贈品屬性；實用性；娛樂性；男女性別特質；互補性；幸福感；Gift category；Utilitarian；Hedonic；Gender traits；Complementarity；Happiness
原始連結：連回原系統網址new window
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  • 共同引用共同引用:292
  • 點閱點閱:11
期刊論文
1.Sen, S.、Lerman, D.(2007)。Why are you telling me this? An examination into negative consumer reviews on the Web。Journal of Interactive Marketing，21(4)，76-94。  new window
2.Bergen, D. J.、Williams, J. E.(1991)。Sex stereotypes in the United States revisited: 1972-1988。Sex Rolas，24(4)，413-423。  new window
3.Adams, William James、Yellen, Janet L.(1976)。Commodity Bundling and the Burden of Monopoly。The Quarterly Journal of Economics，90(3)，475-498。  new window
4.Triandis, H. C.(1977)。Subjective culture and interpersonal relations across cultures。Annals of the New York Academy of Sciences，285(1)，418-434。  new window
5.施建彬(20060100)。大學生休閑活動參與對幸福感的影響--以大葉大學為例。研究與動態，13，131-144。  延伸查詢new window
6.Simonin, Bernard L.、Ruth, Julie A.(1995)。Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in。Journal of Business Research，33(3)，219-230。  new window
7.Gaeth, G. J.、Levin, I. P.、Chakraborty, G.、Levin, A. M.(1991)。Consumer evaluation of multi-product bundles: An information integration analysis。Marketing Letters，2(1)，47-57。  new window
8.Walters, R. G.(1991)。Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore sales displacement。Journal of Marketing，55(2)，17-28。  new window
9.Sivik, T.、Rose, G.(1994)。Gender, psychological well-being and somatic cardiovascular risk factors。Integrative Physiological & Behavioral Science，29，423-450。  new window
10.Shavitt, S.(1990)。The Role of Attitude Objects in Attitude Functions。Journal of Experimental Social Psychology，26(2)，124-148。  new window
11.Guiltinan, J. P.(1987)。The price bundling of services: a normative framework。Journal of Marketing，51(2)，74-85。  new window
12.Mela, C. F.、Gupta, S.、Lehmann, D. R.(1997)。The long-term impact of promotion and advertising on consumer brand choice。Journal of Marketing Research，34(2)，248-261。  new window
13.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A benefit congruency framework of sales promotion effectiveness。Journal of Marketing，64(4)，65-81。  new window
14.Varadarajan, P. Rajan(1985)。Joint Sales Promotion: An Emerging Marketing Tool。Business Horizons，28(5)，43-49。  new window
15.Telser, L. G.(1979)。A Theory of Monopoly of Complementary Goods。Journal of Business，52(2)，211-230。  new window
16.黃長發(20060300)。大學生休閒滿意度與幸福感關係之研究。運動休閒餐旅研究，1(1)，25-41。new window  延伸查詢new window
17.Swan, John E.、Combs, Linda Jones(1976)。Product Performance and Consumer Satisfaction: A New Concept。Journal of Marketing，40(2)，25-33。  new window
18.Burstein, M. L.(1960)。The Economics of Tie-In Sales。The Review of Economics and Statistics，42(1)，68-73。  new window
19.Harlam, Bari A.、Krishna, Aradhna、Lehmann, Donald R.、Mela, Carl(1995)。Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle。Journal of Business Research，33(1)，57-66。  new window
20.Mankila, M.(2004)。Retaining Students in Retail Banking Trough Price Bundling: Evidence from the Swedish Market。European Journal of Operation Research，155(2)，299-316。  new window
21.Marsden, L. R.(1979)。Identifying Sex Stereotype: Some Considerations for Teachers Using the New Ministry Guidelines。Interchange，10(2)，21-24。  new window
22.Stremerch, Stefan、Tellis, Gerard J.(2002)。Strategic Bundling of Product and Price: A New Synthesis for Marketing。Journal of Marketing，66，55-72。  new window
23.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。  new window
24.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。  new window
25.Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research，40(3)，310-320。  new window
26.Keyes, Corey Lee M.(1998)。Social well-being。Social Psychology Quarterly，61(2)，121-140。  new window
27.黃韞臻、林淑惠(20080700)。大學生幸福感之組成與比較。國立臺中技術學院學報，9(2)，19-31。new window  延伸查詢new window
28.Ryff, Carol D.(1995)。Psychological Well-Being in Adult Life。Current Directions in Psychological Science，4(4)，99-104。  new window
29.Ryff, C. D.、Keyes, C. L. M.(1995)。The structure of psychological well-being revisited。Journal of Personality and Social Psychology，69(4)，719-727。  new window
30.陸洛(19980100)。中國人幸福感之內涵、測量及相關因素探討。國家科學委員會研究彙刊. 人文及社會科學，8(1)，115-137。  延伸查詢new window
31.Ryff, Carol D.(1989)。Happiness is Everything, or Is It? Explorations on the Meaning of Psychological Well-being。Journal of Personality and Social Psychology，57(6)，1069-1081。  new window
32.Bem, Sandra L.(1974)。The measurement of psychological androgyny。Journal of Consulting and Clinical Psychology，42(2)，155-162。  new window
33.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research，20(3)，451-466。  new window
34.Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research，24(4)，434-446。  new window
35.李美枝、鍾秋玉(19961200)。性別與性別角色析論。本土心理學研究，6，260-299。new window  延伸查詢new window
36.邢占軍(20051200)。對主觀幸福感測量的反思。本土心理學研究，24，301-323。new window  延伸查詢new window
37.Ryff, Carol D.、Singer, Burton H.(2008)。Know thyself and become what you are: A eudaimonic approach to psychological well-being。Journal of Happiness Studies: An Interdisciplinary Forum on Subjective Well-Being，9(1)，13-39。  new window
38.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research，29(3)，296-313。  new window
39.Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters，2(2)，159-170。  new window
40.李美枝(19810600)。性別特質問卷的編製及男女大學生四種性別特質類型在成就動機、婚姻、事業及性態度上的比較。中華心理學刊，23(1)，23-37。new window  延伸查詢new window
41.Diener, Edward(2000)。Subjective well-being: The science of happiness and a proposal for a national index。American Psychologist，55(1)，34-43。  new window
42.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
43.Ryan, R. M.、Deci, E. L.(2001)。On happiness and human potentials: A review of research on hedonic and eudemonic well-being。Annul Review of Psychology，24(4)，422-429。  new window
學位論文
1.曾貝露(1999)。青少年宗教態度、價值導向與幸福感關係之研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
2.陳清美(2006)。高中職學生家庭氣氛與幸福感之關係研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
3.柯政宏(2002)。促銷方式對於購買意願之研究--產品類別干擾效果之探討(碩士論文)。東海大學。  延伸查詢new window
4.袁愛亭(1999)。從產品互補性、品牌聲望一致性與訂價方式探討品牌聯盟之效果(碩士論文)。輔仁大學。  延伸查詢new window
5.王美欣(2004)。故事型廣告對消費者態度影響之研究(碩士論文)。東吳大學。  延伸查詢new window
6.徐芳盈(2003)。消費者對免費與自償贈品促銷組合之選擇意願與影響因素之研究(碩士論文)。國立中央大學。  延伸查詢new window
7.張馨云(2003)。主題廣告、促銷活動與品牌層級之綜效研究─考慮產品類別之調節效果(碩士論文)。國立政治大學。  延伸查詢new window
8.黃文全(2001)。零售服務組合效果之研究--由業種互補性與購物動機探討之(碩士論文)。元智大學。  延伸查詢new window
9.蕭雅云(2003)。高中生生涯成熟與幸福感之相關研究--以高雄地區為例(碩士論文)。國立高雄師範大學。  延伸查詢new window
10.黃麗霞(2002)。贈品促銷型式對消費者的知覺價值與購買意願之影響(博士論文)。國立臺灣大學。new window  延伸查詢new window
11.施建彬(1995)。幸福感來源與相關因素之探討(碩士論文)。高雄醫學大學。  延伸查詢new window
12.顏映馨(1999)。大學生的生活風格，人際親密和幸福感關係之研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
圖書
1.李銀河(2004)。兩性關係。臺北市：五南圖書公司。  延伸查詢new window
2.Kotler, Philip、Armstrong, Gary(2010)。Principles of marketing。Prentice-Hall。  new window
3.Edgeworth, F. Y.(1881)。Mathematical Psychics。London：Kegan Paul。  new window
4.Andrews, Frank M.、Withey, Stephen B.(1976)。Social Indicators of Well-Being。Plenum Press。  new window
5.林欽榮(2002)。消費者行為。臺北：揚智文化事業股份有限公司。  延伸查詢new window
6.Stigler, George J.(1968)。A Note on Block Booking in The Organization of Industry。Homewood, IL：Richard D. Irwin。  new window
7.Hawkins, D. I.、Best, R. J.、Coney, K. A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin McGraw-Hill。  new window
8.Parsons, T.、Bales, R. F.(1955)。Family, socialization, and interaction process。Free Press。  new window
9.Porter, Michael E.、蔡正雄(1985)。競爭策略。臺北：華泰書局。  延伸查詢new window
10.晏涵文(20040000)。性、兩性關係與性教育。臺北：心理。new window  延伸查詢new window
11.林燈燦(2009)。觀光導遊與領隊概論。五南圖書。  延伸查詢new window
12.Bryant, J.、Zillmann, D.(1994)。Media Effects-Advances in Theory and Research。Hillsdale, NJ：Erlbaum。  new window
13.Osgood, C. E.、Tannenbaum, P. H.(1955)。The Measurement of Meaning。Chicago：University of Illinois Press。  new window
14.Argyle, Michael、施建彬、陸洛(1997)。幸福心理學。臺北市：巨流圖書股份有限公司。  延伸查詢new window
圖書論文
1.Petty, R. E.、Cacioppo, J. T.(1983)。Central and Peripheral Routes of Persuasion: Application to Advertising。Advertising and Consumer Psychology。  new window
2.Holbrook, Morris B.(1994)。The Nature of Consumer Value。Service Quality: New Directions in Theory and Practice。Thousand Oaks, CA：Sage Publications。  new window
3.黃曬莉(20070000)。性別歧視的多面性。性別向度與臺灣社會。臺北市：巨流。new window  延伸查詢new window
4.Diener, Ed、Lucas, Richard E.、Oishi, Shigehiro(2002)。Subjective well-being: The science of happiness and life satisfaction。Handbook of Positive Psychology。Oxford University Press。  new window
 
 
 
 
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