在今日市場導向的時代，瞭解購買者行為已經成為必需的手段，而生活方式的研究有助于深刻瞭解購買者的行為。 根據90題修正過的AIO陳述句，利用Q分類的方法，對54名臺北市百貨公司的購買者進行測驗，結果發現五種型態的購買者：卽守舊型、愉快型、家庭型、中庸型以及時髦型。 最後根據上述結果，本研究提出了理論上與實用上的建議。

With the advent of market-oriented age, a newly-developed life-style approach has been con sidered as one of the significant means to understand buyer's behavior substantially. By using 90 modified AIO Q-items, the researchers conducted in-depth interviews with 54 on-the-spot customers at four different department-stores in Taipei. A totle of five major buyer's types were generated through Quanal Computer program. They were the Old-fashioned buyer, the Happy Buyer, the Family-Oriented Buyer, the Middle-Ground Buyer, and the Modern Buyer. Finally, both theoretical and practical implications were suggested.