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| 14. | Frey, J. H.(1991)。The impact of cover design and first question response rate for a mail survey of sky drivers。Leisure Sciences，13(1)，67-76。 |
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| 2. | 中華民國戶外遊憩學會(1993)。澎湖遊客心理及行為調查研究報告書。 延伸查詢 |
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| 4. | Dillman, D. A.(1978)。Mail and Tel phone Surveys: The Total Design Methed。New York：John Wiley and Sons。 |
| 5. | Tull, D. S.、Hawkins, D.(1990)。Marketing Research: Measurement and Method。NY：Macmillan Publishing Company。 |
| 6. | Wiseman, F.、McDonald, P.(1980)。Toward the Developnent of Industry Standards for Response and Nonresponse Rates。Cambridge, Mass：Marketing Science Institute。 |
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